A blog dedicated to advancing inbound marketing and PR


How To Use Our Landing Page Content Template (free download)

January 19,2021 | BY: Scott Muff

Each year, we count down the 10 most-frequently downloaded assets in our Inbound Marketing Learning Library, and this template for organizing the content of website landing pages is always on the list (you’ll find it at #5 on 2020’s most-used marketing tools list).

Read More

Topics: Landing Pages, Templates

20 Tips For Better Landing Page Forms

July 01,2020 | BY: Scott Muff

Landing page or contact forms are at the heart of inbound marketing—you can’t nurture leads unless you can capture their information and begin connecting. Paying attention to the details of your landing page and contact forms is essential.

Read More

Topics: Landing Pages, Personalization, Content Marketing, Content Strategy

10 Best Practices To Build A Better Landing Page

May 06,2020 | BY: Scott Muff

One of the key components in an inbound marketing strategy is the landing page. While it may seem like a small piece of the puzzle compared to the rest of the elements — an in-depth downloadable report, blog posts, contributed articles, social media updates to promote the posts and report — this is the link between all of those other elements and leads.

It is on the landing page that a visitor or readers makes the decision to download that report and, in doing so, converts into a lead who can be nurtured through the sales funnel. If you get the landing page right, it makes that decision an easy one. Get the landing page wrong and you lose those lead opportunities.

Read More

Topics: Landing Pages

An Inside Look At Our Lead Generation Superstars

February 13,2020 | BY: Kristin Jones

In marketing, as with almost any endeavor, there is theory and there is reality. Just ask any veteran of a given profession who has recently had a conversation with a freshly-graduated newcomer full of ideas about “how it works” that come from classes and books.

Those classes and books are great, and should be very close to what happens on the ground and in the trenches, but real-world results can also be much different. Which is why it pays to take time to review your actual results and see how they compare to what you would have expected based on best practices and industry averages.

Read More

Topics: Lead Nurturing, Lead Generation, Landing Pages, Content, Analytics

10 Ways To Use Content Marketing For Landing Page Success

June 20,2018 | BY: Kristin Jones

Usually when we talk about marketing content, we are referring to a few obvious elements: blog posts, social media posts and visuals, contributed articles, or downloadable content such as reports, ebooks or templates.

Too often, we overlook how the same concepts and strategies that are winners when creating the “big picture” content should be applied to the smaller elements, including the landing pages that are gateways for those downloadable offers that convert visitors into leads.

Read More

Topics: Lead Nurturing, Landing Pages, Content

6 Factors That Impact Landing Page Conversion and Bounce Rates

May 23,2018 | BY: Kristin Jones


When you’ve succeeded in attracting a visitor to one of your website’s landing pages, whether through calls-to-action in blog posts, organic or paid search, or social media, the last thing you want is for them to immediately bounce off. Conversion rates will vary greatly, but according to research by Unbounce, there are six elements you can control that have the potential to increase conversions and reduce bounce rates.

Read More

Topics: Landing Pages

Put CTAs In ALL the Places!

March 02,2017 | BY: Kristin Jones

Creating and implementing calls-to-action—one of the most important links in the content marketing and lead nurturing chain— requires several steps and attention to detail.

We outline 8 of those steps in this guide.

Read More

Topics: Calls-to-action, Landing Pages

8 Pieces of the Landing Page Puzzle

January 19,2017 | BY: Kristin Jones

Winter is a great time to delve into quiet indoor pursuits that keep your mind busy, like jigsaw puzzles. The puzzles provide a great combination of attention to detail and seeing the big picture that can stimulate your brain (or drive you crazy).

Read More

Topics: Lead Nurturing, Landing Pages

5 Steps to Finding the Perfect Landing Page

January 05,2017 | BY: Kristin Jones

How do you KNOW that you’ve created the right landing page for your offer and your audience? Even if you’ve followed all of the best practices, could it be better?

Read More

Topics: Landing Pages, Planning

Quick Tip: Using Landing Pages to Kick Off Lead Nurturing

December 12,2016 | BY: Kristin Jones

It shouldn’t be a secret that landing pages are the key to online lead generation—they are the part of your website where visitors trade a bit of contact information for a great offer.

But what do you do with those leads once you have them?

Read More

Topics: Lead Nurturing, Landing Pages


Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator


landing page content template


comprehensive guide to designing and executing ctas