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Marketing automation has tremendous potential to streamline what were once manual marketing and sales tasks, tracking leads and data, and bringing multiple content channels together under a single dashboard. I know that marketing leaders often choose an automation solution for one or two primary tasks, but often those are just the tip of the iceberg when it comes to total capabilities under a single umbrella.
Read MoreTopics: HubSpot, Marketing Automation
Inbound marketing is not a quick-hit solution. I’m sorry if that is a hard pill to swallow.
Read MoreTopics: Planning, Strategy, HubSpot, Marketing Automation
If you are considering putting an automation solution like HubSpot to work for your content management, lead nurturing and CRM needs, here is a primer on what your first three months will need to include in order to start out successfully.
Read MoreTopics: Planning, HubSpot, Marketing Automation
If your marketing team is like most, one of your key objectives is to convert leads into customers. But how?
In a world that revolves around information and connections, lead nurturing is the link that brings contacts and leads closer to that goal, with carefully timed offers of information and content.
Read MoreTopics: Lead Nurturing, Infographics, Marketing Automation
Automated lead nurturing emails are an essential element in inbound marketing, providing the continuing connection after a visitor converts into a lead on your website.
By emphasizing three primary tactics when writing your lead nurturing workflow emails, you can capitalize on the benefits these emails have over random mass mailings — namely a 4-10 times higher response rate.
Read MoreTopics: Lead Nurturing, Email, Marketing Automation
What makes marketing automation so beneficial?
The list of benefits is long, but the features of automation that are most essential for inbound marketers are those that improve performance of marketing campaigns, increase conversion of leads into sales, provide objective measurement of marketing efforts to prove ROI and attribute sales accurately.
Read MoreTopics: HubSpot, Analytics, Marketing Automation
For all of the potential marketing automation, such as the complete HubSpot suite of content, lead, and customer management offerings, has to simplify and amplify marketing efforts, these solutions can only be effective when supported by sufficient staffing resources.
Read MoreTopics: Collaboration, Inbound Marketing, Marketing Automation
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
