INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Marketing Tip: Don’t Leave Automation Opportunities Untapped

February 21,2023 | BY: Scott Muff

Marketing automation has tremendous potential to streamline what were once manual marketing and sales tasks, tracking leads and data, and bringing multiple content channels together under a single dashboard. I know that marketing leaders often choose an automation solution for one or two primary tasks, but often those are just the tip of the iceberg when it comes to total capabilities under a single umbrella.

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Topics: HubSpot, Marketing Automation

Planning Your First Year of Inbound Marketing with HubSpot (free timeline template)

January 17,2023 | BY: Kristin Jones

Inbound marketing is not a quick-hit solution. I’m sorry if that is a hard pill to swallow.

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Topics: Planning, Strategy, HubSpot, Marketing Automation

8 Tasks To Complete In Your First 3 Months Using HubSpot For Inbound Marketing

September 08,2020 | BY: Scott Muff

If you are considering putting an automation solution like HubSpot to work for your content management, lead nurturing and CRM needs, here is a primer on what your first three months will need to include in order to start out successfully.

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Topics: Planning, HubSpot, Marketing Automation

10 Stats To Back Up Your Lead Nurturing Efforts (infographic)

February 08,2019 | BY: Kristin Jones

 

If your marketing team is like most, one of your key objectives is to convert leads into customers. But how?

In a world that revolves around information and connections, lead nurturing is the link that brings contacts and leads closer to that goal, with carefully timed offers of information and content.

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Topics: Lead Nurturing, Infographics, Marketing Automation

Lead Nurturing Emails: Personalize, Customize, Guide

April 24,2018 | BY: Kristin Jones

Automated lead nurturing emails are an essential element in inbound marketing, providing the continuing connection after a visitor converts into a lead on your website.

By emphasizing three primary tactics when writing your lead nurturing workflow emails, you can capitalize on the benefits these emails have over random mass mailings — namely a 4-10 times higher response rate.

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Topics: Lead Nurturing, Email, Marketing Automation

The ROI of Marketing Automation

February 28,2018 | BY: Kristin Jones

What makes marketing automation so beneficial?

The list of benefits is long, but the features of automation that are most essential for inbound marketers are those that improve performance of marketing campaigns, increase conversion of leads into sales, provide objective measurement of marketing efforts to prove ROI and attribute sales accurately.

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Topics: HubSpot, Analytics, Marketing Automation

“There’s More to Marketing Automation Success Than the Software"

June 07,2017 | BY: Kristin Jones

For all of the potential marketing automation, such as the complete HubSpot suite of content, lead, and customer management offerings, has to simplify and amplify marketing efforts, these solutions can only be effective when supported by sufficient staffing resources.

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Topics: Collaboration, Inbound Marketing, Marketing Automation

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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