INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

8 Benefits Of Hiring A Full-Service Marketing Agency

July 21,2020 | BY: Kristin Jones

When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.

Read More

Topics: Collaboration, Public Relations, Strategy, Agencies, Management, Marketing Lessons, Integrated Marketing & PR

Lessons From 15 Years: More Quick Tips

April 15,2020 | BY: Kristin Jones

Earlier this year, I wrapped up a series of 15 lessons I’ve learned in 15 years as the owner of an independent public relations and marketing agency. Not surprisingly, I’ve learned more than 15 lessons along the way.

You can find the 15 BIG lessons here:

Lessons From 15 Years Of Marketing Agency Ownership series.

Read More

Topics: Marketing Lessons

What 15 Years Of Marketing Agency Ownership Have Taught Me (infographic)

March 13,2020 | BY: Kristin Jones

Marketing channels change. Marketing tactics change. Marketing content changes.

But some things about marketing are no different now than they were when I founded JONES more than 15 years ago. Or when I got my first job in marketing and PR a few years before that.

Read More

Topics: Marketing Lessons

15 Fun Facts About Kristin

March 12,2020 | BY: Kristin Jones

Because life shouldn’t be all business all the time, and I’ve taken a serious approach over the last year to sharing 15 marketing lessons I’ve learned since founding JONES more than 15 years, today I want to lighten the mood.

Read More

Topics: Marketing Lessons

Lessons From 15 Years: Sustaining & Growing A Marketing/PR Agency Requires Perseverance To Adapt & Overcome

March 12,2020 | BY: Kristin Jones

Ask young marketing or PR professionals about their long-term dreams for their careers, and they will likely describe how they want to own their own agencies. Work for themselves. Have complete creative freedom.

Many of them may one day do just that. Starting your own agency is easy—hang out a shingle (aka create a website), take a current connection with you, and bingo! You’re in business.

Starting is easy. Sustaining an independent marketing and PR agency is hard.

Read More

Topics: Marketing Lessons

Lessons From 15 Years: Use Surveys & Original Research To Fuel Content

January 30,2020 | BY: Kristin Jones

When you are trying to cut through the clutter of an exponentially expanding amount of online content, it has to be great (as I talked about in my last lesson). One way of making your content great is to base it on original research.

Read More

Topics: surveys, Marketing Lessons

Lessons From 15 Years: Successful Marketing Relies On Great Content

January 23,2020 | BY: Kristin Jones

 

Any good integrated marketing and PR program is built on a foundation of planning, strategy and interdepartmental collaboration. But the bricks, steel, windows and doors that make up the structure the world sees are composed of content.

Content is essential, whether you are talking about basic website text on the homepage and in FAQs, downloadable whitepapers, reports, and other resources, or blog posts, bylined articles contributed to industry media, social media updates, or even videos and infographics and other images. Content matters.

Read More

Topics: Content Creation, Marketing Lessons

Lessons From 15 Years: Telecom Industry Marketing Means Staying On Top Of Everchanging Trends

January 07,2020 | BY: Kristin Jones

Allow me to date myself a bit. Obviously, if I’m offering insights into 15 years of owning my own marketing firm (plus my years with other agencies and in-house before that), I’ve been around a little while, though 20 years, or even a bit more, truly doesn’t feel like all that long.

Until, that is, I think about the changes in how we do, well, almost everything, as it relates to telecommunications.

Read More

Topics: Content, Audits, Marketing Lessons

ICYMI: The 2019 Inbound Marketing Advice Posts To Read In 2020

December 31,2019 | BY: Kristin Jones

Congratulations! Another year full of successes celebrated and lessons learned has passed, and the next round of opportunities lies ahead. It’s been busy, hasn’t it?

If you are like me, you missed a few things along the way — I get it. With more than 100 new posts on the Inbound Accelerator, I doubt you had time to read every one. But there are a few I think you really need to see, so I’ve rounded them up together. These are the posts our visitors and followers read the most, and for good reason. This top 10 list touches on social media, contributed articles, how to create great content, and how to use that content in a complete integrated public relations and inbound marketing program.

Read More

Topics: Social Media, Content, Marketing Lessons

Lessons From 15 Years: Integrate PR & Marketing To Maximize Results

October 17,2019 | BY: Kristin Jones

If you have been following my 15 Lessons From 15 Years series of blog posts (this is post #11), you may remember that when I discussed the key steps to successful marketing in the healthcare IT arena, I said that integrating PR and marketing was essential.

In fact, it is so important for all industries, not just that one, that I felt I needed to revisit the concept and walk you through the steps we follow to ensure that all communications create a cohesive message and focus on reaching the same corporate goals.

Read More

Topics: Sales Funnel, Public Relations, Content Creation, Campaign Planning, Marketing Lessons, Integrated Marketing

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas

Popular Topics

see all