A blog dedicated to advancing inbound marketing and PR


6 SEO Metrics You Should Be Tracking

January 03,2017 | BY: Kristin Jones

Is marketing an art or a science? Based on emotion or data? Maybe a little bit of both, but the data needs to be the driving force behind decision-making, whether you are determining a budget for the next campaign or making incremental changes to your website to improve SEO.

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Topics: SEO, Metrics

What Marketers Want From Their Marketing Data (Infographic)

December 09,2016 | BY: Kristin Jones

Data management and analysis is increasingly essentially to marketing, especially as inbound marketing tactics and closed loop marketing put worlds more data at our fingertips every day.

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Topics: Closed-Loop Marketing, Metrics

5 Blog Metrics That Determine ROI

November 29,2016 | BY: Kristin Jones


Not everyone enjoys crunching numbers. In fact, many of us entered the marketing arena through a creative venue—writing, design, photography, videography, public speaking.

But it is in the numbers, in analyzing the metrics, that we find the hard facts about what does and does not work, whether the focus is on paid advertising, social media, promotional events or business blogging.

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Topics: Blog, Metrics

Two More Marketing Metrics Your Boss Actually Cares About

September 01,2016 | BY: Kristin Jones

As marketers, we would love to think that it is always our own hard work that brings new customers in. After all, that IS what we do.

The reality, however, is that customers do come to our companies in a variety of ways—referrals, repeat business, or cold calls by sales. The onus is on us to prove that what we do is influential, especially if we are introducing a change to the marketing strategy, such as inbound marketing content or digital marketing on social media.

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Topics: Strategy, Metrics

Use Our Fit/Interest Matrix to Calculate Lead Potential

August 30,2016 | BY: Kristin Jones

While developing a complete lead qualification checklist examines at least five criteria (see them in our Lead Qualification Checklist template), two primary characteristics begin the process of determining whether a lead is ready to pass on from marketing to sales and what additional work is needed to nurture that lead.

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Topics: Strategy, Metrics

What Can You Learn From Lead Nurturing Metrics?

August 11,2016 | BY: Kristin Jones

As much as marketing sometimes seems like an ancient art, it is also a science. Decisions should be based, whenever possible, on data and actual results from past campaigns.

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Topics: Lead Nurturing, Metrics

Three CTA Metrics You Need to Track

July 28,2016 | BY: Kristin Jones

What does your annual performance review have in common with marketing metrics? Both are designed to find areas of strength and build on them, and identify areas in need of improvement for further growth.

And while neither is exactly exciting, they both serve an important purpose.

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Topics: Calls-to-action, Metrics

Marketing Metrics Are Meaningless If You Aren’t Taking This First Step

July 12,2016 | BY: Kristin Jones

You track your click-through rates, your SERP rankings, and your website’s daily traffic. Other departments keep you informed of close rates, average per-customer revenue, and the balance sheet.

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Topics: Planning, Metrics

Use Detailed Metrics to Improve Marketing Content

June 13,2016 | BY: Kristin Jones

Sometimes marketers need to consider the bigger picture as they examine their metrics (here is one recent example we discussed). Other times, the smallest details can be the key to big improvements.

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Topics: Content, Metrics

How Often Do You Check Your Marketing ROI?

June 10,2016 | BY: Kristin Jones

Marketers create lots of reports and tend to follow up on lots of metrics and statistics. Website visits. Click through rates. Conversion rates. Email open rates. Ad nauseum.

But we don’t always remember to track one of the numbers that those higher up the chain of command focus on: return on investment (ROI).

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Topics: Inbound Marketing, Metrics


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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