A blog dedicated to advancing inbound marketing and PR


Focus Healthcare IT Marketing On Helping Providers Help Their Patients

September 11,2018 | BY: Kristin Jones

Healthcare is changing, and how healthcare providers and hospitals approach marketing, is changing along the way.

Those changes in how healthcare is chosen, provided and paid for opens opportunities for healthcare IT companies to step up and assist their customers by changing their own marketing approach to one that provides information and guidance, not just a sales push.

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Topics: Content, Personalization, Healthcare Marketing

How Healthcare Marketers Can Improve Patient Satisfaction

March 01,2018 | BY: Kristin Jones

Healthcare marketing has long revolved around content. That content has evolved from print media such as self-published magazines and newsletters that dominated much of systems’ content creation 25 years ago to more active websites and blogs. (See related stats in this infographic.)

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Topics: Content, Personalization, Healthcare Marketing, Personalized Content

Healthcare Marketing 2018 Trend: Personalized Patient Engagement Communications

October 17,2017 | BY: Kristin Jones

Healthcare is changing. And that means healthcare marketing needs to change as well.

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Topics: Content, Personalization, Healthcare Marketing, Personalized Content

Are You Reaching Millennial B2B Buyers?

December 16,2016 | BY: Kristin Jones

We know that different generations, in general, take different approaches to their decision-making. With more and more millennials now in positions within their companies of influencing B2B purchases, it is essential that marketers keep that group’s research preferences in mind.

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Topics: Website, Personalization

The Rising Importance of Personalized Content (infographic)

October 21,2016 | BY: Kristin Jones


Web pages that greet visitors by name. Pop-ups with offers based on the other pages you’ve visited. Emails tailored to remind you of previous purchases as they suggest related options.

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Topics: Content, Personalization

How to Write Headlines That Work: Tips, Templates and Top Words

September 14,2016 | BY: Kristin Jones

Can you capture, in just a handful of words, why someone should click on that link and read your business blog post? The headline is often the difference between a click and being ignored.

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Topics: Personalization, Writing

The Movement To A Mobile Optimized Website: Don’t Miss Out

April 08,2016 | BY: Kristin Jones

When was the last time your website had a complete overhaul? 2 years ago? 5? 10?

If you haven’t rebuilt your site in the last 5 years, chances are it isn’t optimized for the way most people are now accessing the internet. Mobile devices—smart phones and tablets—are rapidly taking over as the tool of choice for conducting searches and even purchases.

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Topics: Website, Personalization

3 Ways to Define The Customer Sales Cycle and Segment Marketing Efforts

March 31,2016 | BY: Kristin Jones

Do all of your business contacts receive the same treatment?

It may sound like a trick question in our age of equality, but it really isn’t. You should not provide the same offers, the same emails, the same communication to all of your business prospects. Here’s why: They aren’t all looking for the same thing, and they aren’t all on the same timeline.

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Topics: Sales Funnel, Personalization

Don’t Leave Essential Elements Out of Your Marketing Campaigns

March 02,2016 | BY: Kristin Jones

Have you read any articles lately about what’s new and hot in marketing? Are you putting resources into a handful of mobile apps? Or laser-focused on the best way of attracting and implementing user-generated content? Maybe you are jumping into each new social network that shows promise.

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Topics: Website, Personalization

Quick Tip: Personalize Your Website to Fit Your Visitor’s Location

February 29,2016 | BY: Scott Muff

With the proliferation of technology that can relay information about a website visitor to your site, it just makes sense to personalize your visitors’ experiences as much as possible.

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Topics: Website, Personalization


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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