INBOUND ACCELERATOR

Landing page or contact forms are at the heart of inbound marketing—you can’t nurture leads unless you can capture their information and begin connecting. Paying attention to the details of your landing page and contact forms is essential.

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Topics: Landing Pages, Personalization, Content Marketing, Content Strategy

Healthcare marketing has traditionally been dominated by two approaches: awareness campaigns on billboards, print media and broadcast; and general educational material, first as magazines, and now in electronic newsletters, blogs and websites. All of it is focused on a broad audience.

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Topics: Content, Personalization, Healthcare Marketing

Healthcare is changing, and how healthcare providers and hospitals approach marketing, is changing along the way.

Those changes in how healthcare is chosen, provided and paid for opens opportunities for healthcare IT companies to step up and assist their customers by changing their own marketing approach to one that provides information and guidance, not just a sales push.

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Topics: Content, Personalization, Healthcare Marketing, Healthcare IT

Healthcare marketing has long revolved around content. That content has evolved from print media such as self-published magazines and newsletters that dominated much of systems’ content creation 25 years ago to more active websites and blogs. (See related stats in this infographic.)

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Topics: Content, Personalization, Healthcare Marketing

One of the biggest challenges for healthcare marketers (who are we kidding - it’s one of the greatest challenges for ALL marketers) is getting the budget needed for effective marketing strategies and campaigns.

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Topics: Strategy, Personalization, Healthcare Marketing

Healthcare is changing. And that means healthcare marketing needs to change as well.

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Topics: Content, Personalization, Healthcare Marketing

Traditionally, healthcare providers—including both hospital systems and private practices in a variety of fields—have focused marketing on one thing: brand awareness.

And traditional marketing has been very good at that approach. Billboards, local print and broadcast advertising, online banner ads and print magazines build recognition with an emphasis in most cases on physical assets: great facilities, convenient locations, expert providers in specialty fields.

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Topics: Strategy, Personalization, Healthcare Marketing, Healthcare IT

We know that different generations, in general, take different approaches to their decision-making. With more and more millennials now in positions within their companies of influencing B2B purchases, it is essential that marketers keep that group’s research preferences in mind.

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Topics: Website, Personalization

 

Web pages that greet visitors by name. Pop-ups with offers based on the other pages you’ve visited. Emails tailored to remind you of previous purchases as they suggest related options.

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Topics: Content, Personalization

Can you capture, in just a handful of words, why someone should click on that link and read your business blog post? The headline is often the difference between a click and being ignored.

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Topics: Personalization, Writing, Templates