Did you read the first edition?
Get your fill of definitions?
Settle in for more marketing tips,
Know-how, insights and witty quips.
Read MoreMarch 09,2021 | BY: Kristin Jones
Did you read the first edition?
Get your fill of definitions?
Settle in for more marketing tips,
Know-how, insights and witty quips.
Read MoreI will work from my home.
I will write from Nice or Nome.
Creating content, telling tales.
Attracting traffic, driving sales.
Marketing is what I do.
Now let me share some tips with you.
Read MoreEver look around and wonder what is happening inside other marketing departments? What fuels their success? Do they do it all themselves? What kinds of content are they really creating?
Read MoreSeptember 08,2020 | BY: Scott Muff
If you are considering putting an automation solution like HubSpot to work for your content management, lead nurturing and CRM needs, here is a primer on what your first three months will need to include in order to start out successfully.
Read MoreTopics: Planning, HubSpot, Marketing Automation
I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.
Read MoreTopics: Planning, Audits, Video, Surveys, Management
Content is everywhere, and your own marketing strategy is filled with content, from the top of the funnel to the bottom. If you track the performance of your own content, even just through occasional observation of the metrics, you will likely see that some content languishes, virtually unseen.
Read MoreTopics: Website, Planning, Strategy, Content Strategy
Are you planning a new website for a new brand, or among the more than half of marketers surveyed recently by HubSpot who said they were planning to upgrade their website in the coming year?
Read MoreTopics: Website, Planning, Strategy, Content Strategy
August 07,2020 | BY: Scott Muff
YouTube, that repository of music, how-to videos, video game play and “unboxing” adventures, has a role in both B2C and B2B content marketing, too. YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (YouTube, 2020) (Source)
Read MoreTopics: Social Media, Planning, Strategy, Video
When it comes to the distribution channels marketers use, social media, email, events and all others take a back seat to websites. More marketers use websites than any other channel.
Read MoreTopics: Website, Planning, Strategy, Content Strategy
When you put time and effort into creating content for your social media marketing, the last thing you want is for it to go unseen. That means you need to spend time determining when the best time is to schedule your posts so that they have the greatest visibility to your target audience.
Read MoreTopics: Social Media, Planning, Strategy
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott