INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

5 Elements Of A Complete Marketing Content Package (video)

November 15,2019 | BY: Kristin Jones

Successful content or inbound marketing requires working from an established strategy to create comprehensive campaigns that touch on all content distribution channels to reach the most potential sales prospects and engage them in ways that generate qualified leads and closed deals.

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Topics: Planning, Public Relations, Content, Campaigns

Getting More From Your Content: Republish & Repurpose

March 20,2019 | BY: Kristin Jones

Creating high quality marketing content requires a significant investment of time and expertise, especially if you are putting your best people to work creating it (and you should be — here’s why). If you want to get the best return for that investment, don’t just create a single piece of content, use it once, and then move on.

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Topics: Planning, Content

How To Build Surveys That Fuel Marketing Strategies

February 26,2019 | BY: Kristin Jones

Some of the most compelling market content, especially in the B2B marketplace, is built on original research, data, and statistics that provide decision makers with solid information.

While most marketers are familiar with using surveys for market research to develop customer personas and optimizing marketing tactics, fewer have capitalized on the power of data as a basis for their actual marketing content, from reports and blog posts to videos and thought leadership articles. When used this way, surveys can provide the data that sets your marketing materials apart from the competition.

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Topics: Planning, Content, surveys

Defining Your Marketing Approach: Digital vs. Content vs. Inbound

January 31,2019 | BY: Kristin Jones

How do you define your marketing strategy?

 

Are you a digital marketer?

A content marketer?

An inbound marketer?

 

Does the distinction matter?

 

I think it does. How you define your strategy provides the guidance you need to be sure you are maximizing your resources.

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Topics: Planning, Inbound Marketing, Content

Lead Generation Tops Digital Marketing Tactics In 2018

April 13,2018 | BY: Kristin Jones

Ask a marketer what their strategies need to achieve to be successful, and the answer will almost invariably include one key objective: Increase lead generation.

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Topics: Planning, Content

Create A Great Customer Persona [downloadable sample]

February 13,2018 | BY: Kristin Jones

One of the first questions to consider when creating a marketing strategy or any individual piece of content to fuel that strategy should be this:
Who am I trying to reach?

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Topics: Planning, Personas

How to Create Insightful & Actionable Buyer Personas

January 17,2018 | BY: Kristin Jones

Who are your customers? What are their needs? How do they like to get information? What is most important to them in making a purchase decision? What prevents them from buying?

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Topics: Planning, Personas

Marketing Tip: Document Your Business Blog Strategy

January 08,2018 | BY: Kristin Jones

 

One of the biggest mistakes I see companies make when they decide to start a business blog is failing to plan and document how they will use the blog, what it will look like, and what they want the blog to accomplish.

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Topics: Blog, Planning, Strategy

Looking Ahead: Inspiration for Marketing (and Life) in 2018

December 22,2017 | BY: Kristin Jones

As I write this final blog post of 2017, here at JONES we are preparing to take a couple of days at the end of the year for an intense huddle to review our 2017 efforts and flesh out the final details of our content and campaign plans for 2018. 

By setting aside the day-to-day of blog writing and emails, we can focus fully on what is coming next.

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Topics: Branding, Planning, Strategy

If Content Marketing Were a Cocktail Party …

December 20,2017 | BY: Kristin Jones

New Year’s Eve is just around the corner, and who doesn’t love a party? Of course, if you are hosting, you want to make the right impression and offer a range of beverages to suit all of your guests’ tastes.

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Topics: Planning, Strategy, Infographics

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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