INBOUND ACCELERATOR

If you are considering putting an automation solution like HubSpot to work for your content management, lead nurturing and CRM needs, here is a primer on what your first three months will need to include in order to start out successfully.

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Topics: Planning, HubSpot, Marketing Automaton

I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.

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Topics: Planning, Video, surveys, Audit

Content is everywhere, and your own marketing strategy is filled with content, from the top of the funnel to the bottom. If you track the performance of your own content, even just through occasional observation of the metrics, you will likely see that some content languishes, virtually unseen.

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Topics: Website, Planning, Strategy, Content Strategy

Are you planning a new website for a new brand, or among the more than half of marketers surveyed recently by HubSpot who said they were planning to upgrade their website in the coming year?

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Topics: Website, Planning, Strategy, Content Strategy

YouTube, that repository of music, how-to videos, video game play and “unboxing” adventures, has a role in both B2C and B2B content marketing, too. YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (YouTube, 2020) (Source)

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Topics: Social Media, Planning, Strategy, Video Marketing

When it comes to the distribution channels marketers use, social media, email, events and all others take a back seat to websites. More marketers use websites than any other channel.

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Topics: Website, Planning, Strategy, Content Strategy

When you put time and effort into creating content for your social media marketing, the last thing you want is for it to go unseen. That means you need to spend time determining when the best time is to schedule your posts so that they have the greatest visibility to your target audience.

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Topics: Social Media, Planning, Strategy

Are you investing in content marketing today? You are in good company: 7 in 10 of your peers are doing the same, and about 60 percent say content is either very important or extremely important to their current overall marketing strategy.

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Topics: Planning, Strategy, Content Marketing, Content Strategy

There are many reasons a business blog should be a part of your content marketing strategy. Business blogs improve your website’s SEO and search rankings. They establish authority and thought leadership in your industry. Blogging provides opportunities to engage with readers and can be used in conjunction with other marketing strategies for lead generation. (More on why you should, or shouldn’t, use a business blog: 7 Reasons You Shouldn’t Have a Business Blog.)

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Topics: Planning, Campaign Planning, Business blog

With constant updates to algorithms, new features, and changes in consumer behavior, your social media strategy needs to shift, also. Is it time to try something new?

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Topics: Social Media, Planning, Video Marketing