INBOUND ACCELERATOR

Ask a marketer what their strategies need to achieve to be successful, and the answer will almost invariably include one key objective: Increase lead generation.

One of the first questions to consider when creating a marketing strategy or any individual piece of content to fuel that strategy should be this:
Who am I trying to reach?

Who are your customers? What are their needs? How do they like to get information? What is most important to them in making a purchase decision? What prevents them from buying?

One of the biggest mistakes I see companies make when they decide to start a business blog is failing to plan and document how they will use the blog, what it will look like, and what they want the blog to accomplish.

As I write this final blog post of 2017, here at JONES we are preparing to take a couple of days at the end of the year for an intense huddle to review our 2017 efforts and flesh out the final details of our content and campaign plans for 2018. 

By setting aside the day-to-day of blog writing and emails, we can focus fully on what is coming next.

New Year’s Eve is just around the corner, and who doesn’t love a party? Of course, if you are hosting, you want to make the right impression and offer a range of beverages to suit all of your guests’ tastes.

When working with our inbound marketing clients, we stress the importance of providing content their prospects can use — educational, helpful, or inspirational materials as downloadable offers.

In some companies, the end of the year is a mad rush to the finish. In others, the time around the holidays, especially the last week of the year when many take extra days off to spend time with family, can be a great time to settle in and catch up on organizing your desk, cleaning out cluttered inboxes, and reading the blogs and news articles you’ve been pinning or bookmarking for “someday.”

As the year enters the last month, it can be tempting to slow up a bit and take a break. But consistency is an essential element in fueling your inbound marketing machine.

Is your 2018 marketing plan detailed and ready to go, just a few sketchy ideas of topics and target audiences, or a blank sheet? If you are facing one of the last two answers, there is still time before year’s end to schedule a daylong or half-day strategy session to get ready to rock your next year.