INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

What’s New For You In Social Media This Year?

June 24,2020 | BY: Scott Muff

With constant updates to algorithms, new features, and changes in consumer behavior, your social media strategy needs to shift, also. Is it time to try something new?

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Topics: Social Media, Planning, Video Marketing

The JONES Approach: Accountability > Face Time (infographic)

June 19,2020 | BY: Scott Muff

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We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.

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Topics: Collaboration, Planning, Public Relations, Client Succes

Your LinkedIn Business Posting Guide: What, When & How Often (infographic)

June 12,2020 | BY: Scott Muff

When it comes to B2B marketing, your social media strategy must include LinkedIn. You may not necessarily need to use paid promotions, but carefully crafted organic content can be key in establishing your company’s brand position, as well as driving traffic to your website.

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Topics: Social Media, Planning, HubSpot

5 Elements Of A Complete Marketing Content Package (video)

November 15,2019 | BY: Kristin Jones

Successful content or inbound marketing requires working from an established strategy to create comprehensive campaigns that touch on all content distribution channels to reach the most potential sales prospects and engage them in ways that generate qualified leads and closed deals.

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Topics: Planning, Public Relations, Content, Campaigns

Getting More From Your Content: Republish & Repurpose

March 20,2019 | BY: Kristin Jones

Creating high quality marketing content requires a significant investment of time and expertise, especially if you are putting your best people to work creating it (and you should be — here’s why). If you want to get the best return for that investment, don’t just create a single piece of content, use it once, and then move on.

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Topics: Planning, Content

How To Build Surveys That Fuel Marketing Strategies

February 26,2019 | BY: Kristin Jones

Some of the most compelling market content, especially in the B2B marketplace, is built on original research, data, and statistics that provide decision makers with solid information.

While most marketers are familiar with using surveys for market research to develop customer personas and optimizing marketing tactics, fewer have capitalized on the power of data as a basis for their actual marketing content, from reports and blog posts to videos and thought leadership articles. When used this way, surveys can provide the data that sets your marketing materials apart from the competition.

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Topics: Planning, Content, surveys

Defining Your Marketing Approach: Digital vs. Content vs. Inbound

January 31,2019 | BY: Kristin Jones

How do you define your marketing strategy?

 

Are you a digital marketer?

A content marketer?

An inbound marketer?

 

Does the distinction matter?

 

I think it does. How you define your strategy provides the guidance you need to be sure you are maximizing your resources.

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Topics: Planning, Inbound Marketing, Content

Lead Generation Tops Digital Marketing Tactics In 2018

April 13,2018 | BY: Kristin Jones

Ask a marketer what their strategies need to achieve to be successful, and the answer will almost invariably include one key objective: Increase lead generation.

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Topics: Planning, Content

Create A Great Customer Persona [downloadable sample]

February 13,2018 | BY: Kristin Jones

One of the first questions to consider when creating a marketing strategy or any individual piece of content to fuel that strategy should be this:
Who am I trying to reach?

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Topics: Planning, Personas

How to Create Insightful & Actionable Buyer Personas

January 17,2018 | BY: Kristin Jones

Who are your customers? What are their needs? How do they like to get information? What is most important to them in making a purchase decision? What prevents them from buying?

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Topics: Planning, Personas

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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