INBOUND ACCELERATOR

With constant updates to algorithms, new features, and changes in consumer behavior, your social media strategy needs to shift, also. Is it time to try something new?

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We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.

When it comes to B2B marketing, your social media strategy must include LinkedIn. You may not necessarily need to use paid promotions, but carefully crafted organic content can be key in establishing your company’s brand position, as well as driving traffic to your website.

Successful content or inbound marketing requires working from an established strategy to create comprehensive campaigns that touch on all content distribution channels to reach the most potential sales prospects and engage them in ways that generate qualified leads and closed deals.

Creating high quality marketing content requires a significant investment of time and expertise, especially if you are putting your best people to work creating it (and you should be — here’s why). If you want to get the best return for that investment, don’t just create a single piece of content, use it once, and then move on.

Some of the most compelling market content, especially in the B2B marketplace, is built on original research, data, and statistics that provide decision makers with solid information.

While most marketers are familiar with using surveys for market research to develop customer personas and optimizing marketing tactics, fewer have capitalized on the power of data as a basis for their actual marketing content, from reports and blog posts to videos and thought leadership articles. When used this way, surveys can provide the data that sets your marketing materials apart from the competition.

How do you define your marketing strategy?

Are you a digital marketer?

A content marketer?

An inbound marketer?

Does the distinction matter?

I think it does. How you define your strategy provides the guidance you need to be sure you are maximizing your resources.

Ask a marketer what their strategies need to achieve to be successful, and the answer will almost invariably include one key objective: Increase lead generation.

One of the first questions to consider when creating a marketing strategy or any individual piece of content to fuel that strategy should be this:
Who am I trying to reach?

Who are your customers? What are their needs? How do they like to get information? What is most important to them in making a purchase decision? What prevents them from buying?