INBOUND ACCELERATOR

In these times of tweets with a half-life of just minutes, live video and content that explodes and goes viral in hours, only to be forgotten by the end of the week, it may seem that advance planning is a luxury marketers just don’t have. Or, worse, a negative that slows reactions and stifles creativity.

Read More

Topics: Planning, Public Relations, Campaign Planning

If your integrated marketing and public relations strategy places emphasis on building brand awareness through thought leadership and public relations outreach, you can amp up the total impact of your PR successes by putting them to use in your lead gen-focused marketing channels.

Read More

Topics: Public Relations, Integrated Marketing & PR, Thought Leadership

Earning media coverage and placement of thought leadership articles with trusted third-party outlets and industry media is not an easy task.

Read More

Topics: Public Relations, Bylined Articles, Content Strategy, Thought Leadership

When multiple departments involved in a brand’s messaging operate in silos, opportunities are lost because competition—for results, for budget, and for other resources—squeezes out cooperation.

Read More

Topics: Public Relations, Campaign Planning, Integrated Marketing & PR

Thought leadership may be a more powerful tool in your marketing arsenal than you realize, and it pays to ensure the quality of the bylined contributed articles you create is the best reflection possible of your company.

Read More

Topics: Public Relations, Bylined Articles, Thought Leadership

When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.

Read More

Topics: Collaboration, Public Relations, Strategy, Writing, Management, Marketing Lessons, Integrated Marketing & PR, Agency Partners, Design

We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.

Read More

Topics: Collaboration, Planning, Public Relations, Infographics, Client Success Stories, Agency Partners

Contributed or bylined articles have long been a staple of public relations strategies in B2B marketing, used to increase awareness and establish the thought leadership authority of a brand or company leaders. They can also be used effectively as an additional channel in content marketing, still maintaining the trust provided by non-promotional content in a third-party publication, but also serving as a link for lead generation.

Read More

Topics: Public Relations, Bylined Articles, Content Creation, Content Strategy, Thought Leadership

With the realms of marketing and public relations continually meeting, meshing and intertwining, using contributed articles as part of an integrated campaign is the perfect way to reach thousands of prospects with top-of-the-funnel content that establishes you brand as an industry authority.

But you aren’t the only one seeking editorial space from related blogs and industry media. As PointVisible points out in this infographic, many editors get at least 6-10 pitches every day, and 20 percent of those editors say 9 out of 10 pitches are so bad, they don’t even bother to read them properly.

Ouch.

Read More

Topics: Public Relations, Bylined Articles, Thought Leadership

Integrated marketing and public relations rely on balancing a content triad — using earned, owned, and shared content to reach audiences and drive awareness, lead generation and sales. So how do you maximize the “earned” component to access audiences without spending money on advertising?

For B2B businesses, particularly in information-, knowledge- and technology-heavy industries, the answer is in high quality thought leadership articles placed with trusted industry media. That is the approach JONES and QPS took to gain the global CRO (contract research organization) valuable exposure without a huge investment in paid advertising.

Read More

Topics: Public Relations, Bylined Articles, Life Sciences, Client Success Stories, Thought Leadership