A blog dedicated to advancing inbound marketing and PR


Client Success: QPS Making Mark in Biotech, Pharma Industry

November 30,2018 | BY: Kristin Jones

I want to personally congratulate our new biotech/pharmaceutical client QPS on the expansion of its U.S.-based Phase I clinical trial capabilities to support the growing needs of its pharmaceutical, biotechnology and CRO (contract research organization) partners.

To fill their drug pipelines, large pharmaceutical and biotechnology companies are buying promising drug compounds that have been developed by small biotech companies up to the point of candidate nomination. These promising compounds then become candidate drugs that the large companies put through rigorous testing and analysis before potentially being reviewed and assessed for approval by the FDA.

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Topics: Healthcare Marketing, Public Relations

Media Audits: A 12-Point Checklist

September 13,2018 | BY: Kristin Jones

Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

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Topics: Analyze, Strategy, Public Relations, Audit

Where Communication Professionals see PR & Marketing Moving (infographic)

June 15,2018 | BY: Kristin Jones

When you create marketing content or write public relations materials, what are you doing? The first instinct would be to say you are selling something, or you are building a brand image.

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Topics: Public Relations, Strategy, Content

Media Audit: Can You Trust Your PR Measurement Data?

April 19,2018 | BY: Kristin Jones

Is bad data distorting your PR measurement results? Most PR pros answer with a resounding “YES!” when asked this question.

Half of corporate and agency PR teams rely on an automated monitoring solution to save time and money while capturing coverage information. However, missing data, false positives, irrelevant coverage and the need to constantly make manual adjustments are some of the many frustrations PR professionals are faced with when using automated monitoring.

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Topics: Public Relations, media audit

How Media Audits Can Lead To Bigger PR, Marketing Budgets

April 05,2018 | BY: Kristin Jones

Nothing gets an executive’s attention faster than being beat by a competitor.  C-suite executives are wired to win.  And, they want you — their marketing and PR managers — to help them win. (After all, it’s your job to help them win.) 

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Topics: Public Relations, media audits

3 Ways a Media Audit Can Drive PR Budgets

March 29,2018 | BY: Kristin Jones

Protecting and growing public relations budgets is a top priority for department directors and managers.  Regrettably, though, many PR pros are getting it all wrong.  When it comes to requesting a budget increase, one of the most common mistakes PR professionals make is focusing on creative campaigns and “big ideas.”

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Topics: Audits, Public Relations

Media Audit: 10 Essential Topics PR Pros Should Address

March 20,2018 | BY: Kristin Jones

To win support and funding for public relations programs, earn recognition for PR as a driving business force, and maintain the industry’s integrity, PR professionals need to ensure clients and executives understand the business value PR brings to the table. 

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Topics: Audits, Public Relations

How Conducting a Media Audit Can Help You Triumph Over Competitors

March 15,2018 | BY: Kristin Jones

Every PR pro knows it: In any competitive environment you need to keep score in order to know where you stand. After all, if you don’t know whether you’re leading or falling behind, you have no opportunity to change the game plan, make substitutions, or improve your strategy – making it tough to beat the competition.

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Topics: Audits, Analyze, Public Relations

Communications Cross-Over: Building Blog Posts Around Bylined Articles

January 17,2018 | BY: Kristin Jones

If your public relations department is great at earning media coverage or inclusion in industry publications through contributed articles, don’t overlook how those same PR tactics can be a boost to your inbound marketing strategy.

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Topics: Writing, Public Relations, Bylined Articles, Blogging

Marketing Tip: Link Contributed Articles to Your Business Blog

January 15,2018 | BY: Kristin Jones

One of the keys to successful content marketing is to remember that all of your content matters. And it should all work together to achieve corporate goals, meaning PR and marketing must move away from traditional silos and isolated efforts.

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Topics: Public Relations, Blogging


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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