INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

How Not To Promote Your Thought Leadership Success

April 16,2019 | BY: Kristin Jones

Successfully placing contributed articles — also called bylined articles or thought leadership — in industry publications isn’t always an easy task. It requires developing article ideas or abstracts that publishers find attractive, pitching to the right publications, and finally, crafting a high-quality piece that meets publication guidelines and earns you a reputation for submitting great work.

Read More

Topics: Public Relations, Content, Bylined Articles

Client Success: Complete Content Packages Fuel West Marketing Strategy

March 26,2019 | BY: Kristin Jones

The philosophy we subscribe to at JONES, and have been able to bring to fruition for some of our most successful clients, is the idea that everything you do in marketing and public relations is connected. And it should all be pointing, ultimately, toward bringing in leads and closing deals.

Our client West Corporation has successfully done just that with its healthcare communications and patient engagement technology department, working with us to take communications strategies from concepts through research, writing and design, promotion, and inbound lead generation all the way to finalized sales that

Read More

Topics: Public Relations, Content, Campaigns

How Are Marketing & PR Changing? (infographic)

February 22,2019 | BY: Kristin Jones

There is no question that marketing and public relations are changing.

From the ever-changing (and ever-expanding) selection of channels and formats for communicating with audiences, to the demands of those audiences for instant information, and the way information and opinions can spread like wildfire, corporate communications on all levels will never be the same.

Read More

Topics: Public Relations, Contributed Articles

Client Success: QPS Making Mark in Biotech, Pharma Industry

November 30,2018 | BY: Kristin Jones

I want to personally congratulate our new biotech/pharmaceutical client QPS on the expansion of its U.S.-based Phase I clinical trial capabilities to support the growing needs of its pharmaceutical, biotechnology and CRO (contract research organization) partners.

To fill their drug pipelines, large pharmaceutical and biotechnology companies are buying promising drug compounds that have been developed by small biotech companies up to the point of candidate nomination. These promising compounds then become candidate drugs that the large companies put through rigorous testing and analysis before potentially being reviewed and assessed for approval by the FDA.

Read More

Topics: Public Relations, Healthcare Marketing

Media Audits: A 12-Point Checklist

September 13,2018 | BY: Kristin Jones

Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

Read More

Topics: Public Relations, Strategy, Analyze, Audit

Where Communication Professionals see PR & Marketing Moving (infographic)

June 15,2018 | BY: Kristin Jones

When you create marketing content or write public relations materials, what are you doing? The first instinct would be to say you are selling something, or you are building a brand image.

Read More

Topics: Public Relations, Content, Strategy

Media Audit: Can You Trust Your PR Measurement Data?

April 19,2018 | BY: Kristin Jones

Is bad data distorting your PR measurement results? Most PR pros answer with a resounding “YES!” when asked this question.

Half of corporate and agency PR teams rely on an automated monitoring solution to save time and money while capturing coverage information. However, missing data, false positives, irrelevant coverage and the need to constantly make manual adjustments are some of the many frustrations PR professionals are faced with when using automated monitoring.

Read More

Topics: Public Relations, media audit

How Media Audits Can Lead To Bigger PR, Marketing Budgets

April 05,2018 | BY: Kristin Jones

Nothing gets an executive’s attention faster than being beat by a competitor.  C-suite executives are wired to win.  And, they want you — their marketing and PR managers — to help them win. (After all, it’s your job to help them win.) 

Read More

Topics: Public Relations, media audits

3 Ways a Media Audit Can Drive PR Budgets

March 29,2018 | BY: Kristin Jones

Protecting and growing public relations budgets is a top priority for department directors and managers.  Regrettably, though, many PR pros are getting it all wrong.  When it comes to requesting a budget increase, one of the most common mistakes PR professionals make is focusing on creative campaigns and “big ideas.”

Read More

Topics: Public Relations, Audits

Media Audit: 10 Essential Topics PR Pros Should Address

March 20,2018 | BY: Kristin Jones

To win support and funding for public relations programs, earn recognition for PR as a driving business force, and maintain the industry’s integrity, PR professionals need to ensure clients and executives understand the business value PR brings to the table. 

Read More

Topics: Public Relations, Audits

0 Comments

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas