INBOUND ACCELERATOR

Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

When you create marketing content or write public relations materials, what are you doing? The first instinct would be to say you are selling something, or you are building a brand image.

Is bad data distorting your PR measurement results? Most PR pros answer with a resounding “YES!” when asked this question.

Half of corporate and agency PR teams rely on an automated monitoring solution to save time and money while capturing coverage information. However, missing data, false positives, irrelevant coverage and the need to constantly make manual adjustments are some of the many frustrations PR professionals are faced with when using automated monitoring.

Nothing gets an executive’s attention faster than being beat by a competitor.  C-suite executives are wired to win.  And, they want you — their marketing and PR managers — to help them win. (After all, it’s your job to help them win.) 

Protecting and growing public relations budgets is a top priority for department directors and managers.  Regrettably, though, many PR pros are getting it all wrong.  When it comes to requesting a budget increase, one of the most common mistakes PR professionals make is focusing on creative campaigns and “big ideas.”

To win support and funding for public relations programs, earn recognition for PR as a driving business force, and maintain the industry’s integrity, PR professionals need to ensure clients and executives understand the business value PR brings to the table. 

Every PR pro knows it: In any competitive environment you need to keep score in order to know where you stand. After all, if you don’t know whether you’re leading or falling behind, you have no opportunity to change the game plan, make substitutions, or improve your strategy – making it tough to beat the competition.

If your public relations department is great at earning media coverage or inclusion in industry publications through contributed articles, don’t overlook how those same PR tactics can be a boost to your inbound marketing strategy.

One of the keys to successful content marketing is to remember that all of your content matters. And it should all work together to achieve corporate goals, meaning PR and marketing must move away from traditional silos and isolated efforts.

Want to know a journalist’s biggest pet peeve about press releases?