A blog dedicated to advancing inbound marketing and PR


Segment Content & Offers Based on Personas and the Buying Cycle

October 03,2019 | BY: Kristin Jones

Very few things in life, despite their labeling are truly “one size fits all.” More often, attempts to make one thing fit all possible users, the end result is more of a “one size almost fits most, but isn’t really a good fit for anyone.”

When it comes to inbound marketing content and offers, that same rule of thumb applies. If you try to create just one piece of content or one offer, and expect it to appeal to all of your customer personas, regardless of what stage of the buying cycle the individual is in, chances are the content or offer will fall flat for just about everyone.

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Topics: Sales Funnel, Personas, Segmentation

Segment Your CTAs Based On The Sales Funnel

May 31,2018 | BY: Kristin Jones

Calls-to-action are those magical little buttons that start the action to turn visitors into leads or move leads further down the sales funnel. CTAs are the in-text calls to “click here,” “read more” or “download now.”

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Topics: Calls-to-action, Sales Funnel, Segmentation

3 Ways to Define The Customer Sales Cycle and Segment Marketing Efforts

March 31,2016 | BY: Kristin Jones

Do all of your business contacts receive the same treatment?

It may sound like a trick question in our age of equality, but it really isn’t. You should not provide the same offers, the same emails, the same communication to all of your business prospects. Here’s why: They aren’t all looking for the same thing, and they aren’t all on the same timeline.

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Topics: Sales Funnel, Personalization, Segmentation


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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