INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

“Ok, Google—How Do I Optimize For Voice Search?”

June 12,2019 | BY: Kristin Jones

Between the growth of hands-free use of mobile devices and the explosion home “digital assistants” like the Amazon Echo, voice searches are rapidly becoming the norm rather than the exception.

But these types of searches require web pros and marketers to take a new approach to optimizing their pages, though some of the tips included in this infographic from Headway Capital apply equally to all types of search, including search engines’ preference for pages with fast loading time and searchers’ preference for results that provide easy-to-read information.

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Topics: SEO, Website, Content

10 SEO Myths You Need To Bust

January 30,2019 | BY: Kristin Jones

What do you know about SEO? Or what do you think you know?

Chances are somewhere along the line you may have fallen into believing something about the world of search that just isn’t true. Do any of the myths outlined here by SEO Pressor sound familiar to you?

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Topics: SEO

Visual 5 Step Guide To Content, Distribution & SEO

January 16,2019 | BY: Kristin Jones

 

Website success starts with content. It starts with creating high quality content, then distributing it in places your prospects, leads and customers will find. As they find it, and like it, their actions signal search engines that it truly IS high quality content, and the search engines respond with improved search rankings.

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Topics: SEO, Content, Campaigns

Did You Miss 2018’s Greatest Inbound Marketing Blog Hits?

January 03,2019 | BY: Kristin Jones

We strive to keep this Inbound Accelerator blog loaded with useful information, easy-to-understand infographics, and great insights into inbound marketing, public relations, and all the tactics and strategies involved in bringing those together. But when we published 2-5 posts every week, I know it isn’t always easy for readers to keep up and see every.single.post.

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Topics: SEO, Lead Nurturing, Social Media

Simple Steps To Better Content

November 28,2018 | BY: Kristin Jones

 

How do you create content that strikes a chord with readers and can be easily found by those most likely to read, use and share it?

While the search algorithms and promotion strategies involved in reaching the maximum possible audience may be complex, a few simple rules apply to creating content that meets readers’ needs.

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Topics: SEO, Content, Writing

Hey, Alexa, How Should I Write For Voice Search?

November 14,2018 | BY: Kristin Jones

Siri, what time is it in Berlin? Alexa, find a recipe for sugar cookies. OK, Google, what restaurants are near me?

In just two years, as many as half of all internet searches will likely be voice searches, according this infographic by Grazitti Interactive that was recently shared on MarketingProfs.com.

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Topics: SEO, Content

SEO Changes: What You Need To Know Today

September 26,2018 | BY: Kristin Jones

Search is changing, which means marketers and content creators need to change, too, in order to continue to reach consumers seeking information, products, and services.

While precisely how search engines work can be challenging to understand if you aren’t totally immersed in all things algorithms all the time, here are a few questions brought up by this infographic from SEO Tribunal. Can you answer yes to most of them?

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Topics: SEO

Social Media & Blogging Tip: Complete Meta Descriptions

June 11,2018 | BY: Kristin Jones

Social media is a natural medium for sharing the business blog posts you write to add content and boost SEO power on your business website. Every blog post you write should be shared multiple times over the course of a few days, weeks or months in order to increase potential traffic.

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Topics: SEO, Social Media, Blog

SEO Strategies & Priorities For 2018 (infographic)

April 27,2018 | BY: Kristin Jones

What are your SEO strategies and priorities as you work to optimize your website and business blog for search in 2018?

According to a survey by Clutch, the majority of U.S. businesses will focus just as much — and for 1 in 5, even more — on organic search rather than paid results.  

The survey also keyed in on top tactics (social media and on-site optimization) and who will implement those tactics. More than half of respondents said they partner with an expert for SEO services.

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Topics: SEO

Make Your Posts More Findable: 21 Business Blog SEO Tips

April 11,2018 | BY: Kristin Jones

Search engine optimization, or SEO, is not a one-time project, especially if you publish a business blog to help drive website traffic.

(If you aren’t publishing a blog, here are a few reasons you should be: 3 Business Blogging Benefits You May Not Have Considered.)

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Topics: SEO, Blogging

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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