INBOUND ACCELERATOR

At the risk of showing my age, today’s topic takes me back to middle school and a song any guy that age would never forget—a parody by Weird Al Yankovic that turned a Michael Jackson great from “Beat It” into “Eat It.”

Read More

Topics: SEO, Content

If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.

Read More

Topics: SEO, Social Media, Video, Email, Content Marketing

SEO is essential to successfully using your website to drive online lead generation and sales, and one of the key technical elements impacting search results is the speed with which your website pages load.

Read More

Topics: SEO, Website

Is your SEO lagging due to simple errors?

Sitechecker shared the most common mistakes its users make, as identified through more than 50,000 audits of a total of 6 million website pages.

Read More

Topics: SEO, Strategy, Statistics

As we near the beginning of 2021—some 30 years into the internet era—search engine optimization is as important as it has ever been, though the tactics that lead to success may be changed.

Read More

Topics: SEO, Strategy, Statistics

For all the talk that has circulated about search engine optimization over the last 20 years, I was surprised to read a statistic included in a recent survey of more than 3,400 marketers around the world by our partners at HubSpot.

Read More

Topics: SEO, Strategy, Content Strategy

The importance of high-quality website content is hard to underestimate.

As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:

“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”

Read More

Topics: SEO, Website, Content, Audits, Content Creation

PDF documents are a frequently used file type for all kinds of marketing content, from restaurant menus to case studies, whitepapers, reports and instruction manuals. In some cases, businesses have relied on them as a quick and easy way of placing formatted content on their websites. But with the rise of mobile devices as the public’s primary means of accessing the internet, PDFs may not be the best choice.

Read More

Topics: SEO, Website, Content Creation, Content Strategy

When it comes to SEO there are so many different things to remember, it helps to have it all in front of you to see what you might be forgetting. This handy infographic from Leapfroggr provides a great visual reminder and checklist for your search engine optimization efforts.

Read More

Topics: SEO, Inbound Marketing, Strategy, Content Marketing, Content Strategy

Business blogs have been around for more than a decade, and in some reports they are losing ground to other content strategies in marketers’ arsenals. So, if you don’t already have a business blog, why should you start one now?

Read More

Topics: SEO, Lead Generation, Business Blog