INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

10+1 Steps to Better SEO

October 11,2022 | BY: Scott Muff

While there are many ways to disseminate your brand’s message and reach potential customers, B2B marketers continue to cite SEO as their most effective tactic. Among respondents to a survey of Search Engine Journal’s Twitter audience, 49 percent said that organic search yields the highest ROI of any digital marketing channel.

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Topics: SEO

How Does Your Website Rank?

March 08,2022 | BY: Scott Muff

SEO is a huge objective for marketers, both B2B and B2C, and for good reason. After all, Gartner predicts that by 2025, 80 percent of B2B sales interactions will occur online. And those interactions quite often begin with a search.

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Topics: SEO, Website

3 Marketing Trends to Adopt in 2022

February 15,2022 | BY: Kristin Jones

While trends articles continue to highlight bright, flashy new ideas in marketing, including virtual and augmented reality, for many brands the best bet for moving the needle in 2022 lies not in dramatic new tactics, but in making small adjustments to take what is already working to the next level.

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Topics: SEO, Video, Content Strategy

Focus Content Marketing on Improving Your E-A-T

January 10,2022 | BY: Scott Muff

The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.

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Topics: SEO, Website, Content Strategy

Why Image Optimization Matters: Conversions, Speed & SEO

October 12,2021 | BY: Scott Muff

With so many details involved in crafting a business website that achieves your goals of attracting visitors, converting them to leads and then customers, and retaining customers through excellent experiences, it can be easy to overlook one simple step: optimizing images.

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Topics: SEO, Website

How To Create SEO-Friendly Content

September 15,2021 | BY: Scott Muff

The days of hyper-focus on simply putting the right keywords in the right places and counting on search engines to do the rest have passed, but that doesn’t mean that writing content for search is over.

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Topics: SEO, Strategy

SEO Requires Links, and Links Come When You Have Great Content

April 28,2021 | BY: Scott Muff

Optimizing your website for search goes well beyond placing keywords in all the right places.  According to a SEMRush study cited in this helpful infographic from DIRJournal, four of the top 8 ranking factors are based on link signals.

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Topics: SEO, Content Creation

A Start-to-Finish Checklist For Writing Website Copy

March 16,2021 | BY: Scott Muff

Website copy takes on many different forms, from product descriptions to FAQs, homepage attention-grabbers to benefits pages, and even “about us” pages. But creating the right copy for any individual page starts with following a few simple guidelines.

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Topics: SEO, Website, Writing, Content Creation

Three Keys To Google Rankings: Expertise—Authoritativeness—Trustiworthiness

January 27,2021 | BY: Scott Muff

At the risk of showing my age, today’s topic takes me back to middle school and a song any guy that age would never forget—a parody by Weird Al Yankovic that turned a Michael Jackson great from “Beat It” into “Eat It.”

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Topics: SEO, Content

6 Types Of Digital Marketing You Need To Understand

November 11,2020 | BY: Scott Muff

If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.

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Topics: SEO, Social Media, Video, Email, Content Marketing

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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