INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

JONES Content Creation Success Sample

December 12,2019 | BY: Kristin Jones

Inbound marketing involves many different marketing tasks and elements, and sometimes it can seem overwhelming for someone new to the practice — or even veterans looking at starting a whole new program. Creating an inbound marketing program from scratch is a lot of work.

We know. We’ve done it. We’ve also developed tools along the way that we can use over and over, so we don’t feel like every new project requires recreating the wheel.

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Topics: SEO, Lead Nurturing, Lead Qualification

Is Your Website Ready For Voice Search?

December 04,2019 | BY: Kristin Jones

From Google Assistant and Siri on the mobile phones in everyone’s pocket, to Amazon’s Alexa in several rooms of the most-connected homes, or the less-used Bixby and Microsoft Cortana platforms, voice search is rapidly growing, as Top Shelf Media outlines in the infographic below.

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Topics: SEO

Rethinking Search Optimization: Content That Goes Beyond Keywords

November 14,2019 | BY: Kristin Jones

There was a time when every conversation around search engine optimization focused on one specific topic: keywords. How to choose keywords (such as selecting keywords that have a high search rating, but are ones that allow you to be competitive). Where to place keywords in the structure of your website (also called on-page SEO). How to work keywords into your content.

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Topics: SEO, Blog, Content

Are You Making These 25+ Common SEO Mistakes?

October 02,2019 | BY: Kristin Jones

You’ve seen the SEO “do” lists:

DO use keywords in headings.

DO use long tail phrases.

DO include complete meta data and mark up your pages with schema to improve how results are rendered. (Get the non-tech person’s cheat sheet to meta data here.)

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Topics: SEO

“Ok, Google—How Do I Optimize For Voice Search?”

June 12,2019 | BY: Kristin Jones

Between the growth of hands-free use of mobile devices and the explosion home “digital assistants” like the Amazon Echo, voice searches are rapidly becoming the norm rather than the exception.

But these types of searches require web pros and marketers to take a new approach to optimizing their pages, though some of the tips included in this infographic from Headway Capital apply equally to all types of search, including search engines’ preference for pages with fast loading time and searchers’ preference for results that provide easy-to-read information.

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Topics: SEO, Website, Content

10 SEO Myths You Need To Bust

January 30,2019 | BY: Kristin Jones

What do you know about SEO? Or what do you think you know?

Chances are somewhere along the line you may have fallen into believing something about the world of search that just isn’t true. Do any of the myths outlined here by SEO Pressor sound familiar to you?

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Topics: SEO

Visual 5 Step Guide To Content, Distribution & SEO

January 16,2019 | BY: Kristin Jones

 

Website success starts with content. It starts with creating high quality content, then distributing it in places your prospects, leads and customers will find. As they find it, and like it, their actions signal search engines that it truly IS high quality content, and the search engines respond with improved search rankings.

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Topics: SEO, Content, Campaigns

Did You Miss 2018’s Greatest Inbound Marketing Blog Hits?

January 03,2019 | BY: Kristin Jones

We strive to keep this Inbound Accelerator blog loaded with useful information, easy-to-understand infographics, and great insights into inbound marketing, public relations, and all the tactics and strategies involved in bringing those together. But when we published 2-5 posts every week, I know it isn’t always easy for readers to keep up and see every.single.post.

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Topics: SEO, Lead Nurturing, Social Media

Simple Steps To Better Content

November 28,2018 | BY: Kristin Jones

 

How do you create content that strikes a chord with readers and can be easily found by those most likely to read, use and share it?

While the search algorithms and promotion strategies involved in reaching the maximum possible audience may be complex, a few simple rules apply to creating content that meets readers’ needs.

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Topics: SEO, Content, Writing

Hey, Alexa, How Should I Write For Voice Search?

November 14,2018 | BY: Kristin Jones

Siri, what time is it in Berlin? Alexa, find a recipe for sugar cookies. OK, Google, what restaurants are near me?

In just two years, as many as half of all internet searches will likely be voice searches, according this infographic by Grazitti Interactive that was recently shared on MarketingProfs.com.

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Topics: SEO, Content

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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