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The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.
Read MoreTopics: SEO, Website, Content Strategy
With so many details involved in crafting a business website that achieves your goals of attracting visitors, converting them to leads and then customers, and retaining customers through excellent experiences, it can be easy to overlook one simple step: optimizing images.
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The days of hyper-focus on simply putting the right keywords in the right places and counting on search engines to do the rest have passed, but that doesn’t mean that writing content for search is over.
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Optimizing your website for search goes well beyond placing keywords in all the right places. According to a SEMRush study cited in this helpful infographic from DIRJournal, four of the top 8 ranking factors are based on link signals.
Topics: SEO, Content Creation
Website copy takes on many different forms, from product descriptions to FAQs, homepage attention-grabbers to benefits pages, and even “about us” pages. But creating the right copy for any individual page starts with following a few simple guidelines.
Read MoreTopics: SEO, Website, Writing, Content Creation
At the risk of showing my age, today’s topic takes me back to middle school and a song any guy that age would never forget—a parody by Weird Al Yankovic that turned a Michael Jackson great from “Beat It” into “Eat It.”
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If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.
Read MoreTopics: SEO, Social Media, Video, Email, Content Marketing
SEO is essential to successfully using your website to drive online lead generation and sales, and one of the key technical elements impacting search results is the speed with which your website pages load.
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Is your SEO lagging due to simple errors?
Sitechecker shared the most common mistakes its users make, as identified through more than 50,000 audits of a total of 6 million website pages.
Read MoreTopics: SEO, Strategy, Statistics
As we near the beginning of 2021—some 30 years into the internet era—search engine optimization is as important as it has ever been, though the tactics that lead to success may be changed.
Read MoreTopics: SEO, Strategy, Statistics
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
