INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

6 Types Of Digital Marketing You Need To Understand

November 11,2020 | BY: Scott Muff

If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.

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Topics: SEO, Social Media, Video Marketing, Email, Content Marketing

Why Page Speed Optimization Should Be Your Next SEO Project

November 06,2020 | BY: Scott Muff

SEO is essential to successfully using your website to drive online lead generation and sales, and one of the key technical elements impacting search results is the speed with which your website pages load.

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Topics: SEO, Website

The Most Common SEO Errors Of 2020

October 28,2020 | BY: Scott Muff

Is your SEO lagging due to simple errors?

Sitechecker shared the most common mistakes its users make, as identified through more than 50,000 audits of a total of 6 million website pages.

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Topics: SEO, Strategy, Statistics

The State of SEO & Marketing Strategies In 2020 (infographic)

October 23,2020 | BY: Scott Muff

As we near the beginning of 2021—some 30 years into the internet era—search engine optimization is as important as it has ever been, though the tactics that lead to success may be changed.

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Topics: SEO, Strategy, Statistics

Your 2020 Guide To SEO Strategy & The State Of Marketing

September 15,2020 | BY: Scott Muff

For all the talk that has circulated about search engine optimization over the last 20 years, I was surprised to read a statistic included in a recent survey of more than 3,400 marketers around the world by our partners at HubSpot.

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Topics: SEO, Strategy, Content Strategy

How To Optimize PDF Documents On Your Website (If You Must Use Them)

July 14,2020 | BY: Scott Muff

PDF documents are a frequently used file type for all kinds of marketing content, from restaurant menus to case studies, whitepapers, reports and instruction manuals. In some cases, businesses have relied on them as a quick and easy way of placing formatted content on their websites. But with the rise of mobile devices as the public’s primary means of accessing the internet, PDFs may not be the best choice.

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Topics: SEO, Build a Content Strategy, Content Creation, Content Strategy

Your Everything SEO Checklist

July 08,2020 | BY: Scott Muff

When it comes to SEO there are so many different things to remember, it helps to have it all in front of you to see what you might be forgetting. This handy infographic from Leapfroggr provides a great visual reminder and checklist for your search engine optimization efforts.

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Topics: SEO, Inbound Marketing, Strategy, Content Marketing, Content Strategy

Don’t Let “Page Not Found” Drag Down Your Website Performance

March 25,2020 | BY: Scott Muff

We’ve all run into it at some point: a broken link. Maybe you were following a trail of backlinks to try to get the origin of some statistic (I’ve traced many back trying to find out just how outdated a social media or digital marketing stat might be — you’d be amazed at how long some things continue to circulate!). Or maybe you discovered an error on your own website that explained why some pages weren’t getting the traffic you thought they should.

Either way, a 404 error is more than just irritating. For your website, it could mean serious damage to your reputation and performance, as Spiralytics oulines in this infographic.

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Topics: SEO, Website

Give Your Images An SEO Makeover

February 19,2020 | BY: Kristin Jones

It’s easy when thinking about SEO to focus on the text — putting keywords into headlines, writing copy that lends itself to rich snippets and featured answers at the top of the search engine results page. And the infrastructure-minded members of your team — web designers and app-builders — have page loading speed, 404 errors and mobile compatibility at the top of their priority lists.

It can be easy to overlook the role of images in SEO, but 10.1 of all Google traffic is for images.google.com. (Source)

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Topics: SEO

Our Top 12 Free Inbound Marketing Templates & Checklists

December 12,2019 | BY: Kristin Jones

Inbound marketing involves many different marketing tasks and elements, and sometimes it can seem overwhelming for someone new to the practice — or even veterans looking at starting a whole new program. Creating an inbound marketing program from scratch is a lot of work.

We know. We’ve done it. We’ve also developed tools along the way that we can use over and over, so we don’t feel like every new project requires recreating the wheel.

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Topics: SEO, Lead Nurturing, Lead Qualification

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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