INBOUND ACCELERATOR

One of the most common questions I’m asked is this:

How much website traffic, and how many sales leads, do we need to generate to enable our company to achieve its revenue goals?

That’s a very good question, and it’s one you should be asking, because everything you do as a marketer should be focused toward the end goal of achieving your company’s objectives. And we know that marketers who set goals are 4x as likely report success as those who don’t.

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Topics: Goal Setting, Service Level Agreements, Sales-Marketing Alignment, Video blog posts

How often does your marketing department share information with sales? What about the flow of information the other direction, from sales to marketing?

Let’s face it — not everyone works in companies where the two departments work well together. In fact, according to HubSpot’s State of Inbound Report, as many as 1 in 3 marketers and sales professionals say their two departments are not well aligned. And that hurts results for everyone.

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Topics: Collaboration, Closed-Loop Marketing, Service Level Agreements, Management, Sales-Marketing Alignment

Whether it’s your car’s wheels, your spine, or your company’s marketing and sales departments, when things are out of alignment, it causes problems. But when everything is aligned, everything works more effectively and efficiently, without the headaches and hassles.

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Topics: Collaboration, Strategy, Service Level Agreements, Management, Sales-Marketing Alignment

How well do your marketing and sales teams work together to achieve joint corporate goals?

I know, that can be a loaded question. The good news is that two-thirds of the marketing and sales professionals and company executives who responded to HubSpot’s 2017 State of Inbound survey said their departments were either tightly aligned (which a service level agreement in place) or generally aligned.

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Topics: Collaboration, Service Level Agreements, Sales, Sales-Marketing Alignment

The importance of having marketing and sales on the same page was spelled out again (I’ve talked about marketing and sales alignment in the past) in the 2017 version of HubSpot’s State of Inbound Report.

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Topics: Collaboration, Statistics, Service Level Agreements

 

Marketing and sales are on the same team, and ultimately share the same goals, but sometimes in the push for accountability and proven ROI, rather than working together fingers are pointed and blame shifted when goals aren’t reached.

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Topics: Collaboration, Service Level Agreements, Sales, Sales-Marketing Alignment

 

Transforming prospects into customers is a responsibility shared by the marketing and sales team. While each has a defined role to play, the ultimate end goal is a closed deal and a satisfied customer.

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Topics: Sales Funnel, Strategy, Service Level Agreements, Sales, Sales-Marketing Alignment

Closed-loop marketing works because it involves tracking information throughout the customer’s journey. That means that information needs to be collected and analyzed by not only the marketing department as it converts, nurtures and moves leads toward qualified status, but also by the sales department.

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Topics: Collaboration, Analytics, Service Level Agreements, Sales-Marketing Alignment

Would the departments in your company tasked with driving revenue be described as sales AND marketing, or sales VS. marketing? The latter is not inevitable, if you implement planning and goal setting that both departments buy into. The benefits to that buy-in are great.

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Topics: Collaboration, Strategy, Service Level Agreements, Sales-Marketing Alignment

 

Pop quiz: Name your company’s top three sales people.

Now, think about how important they are to your company, and about how you reward high achievement. Chances are you see them as very important, and reward them accordingly, setting them up as the benchmark others in the organization should try to reach.

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Topics: Collaboration, Lead Generation, Service Level Agreements, Sales-Marketing Alignment