INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

How PR Fits Into the Marketing Puzzle

August 25,2015 | BY: Kristin Jones

 

The lines are blurring. Back in the days of Mad Men, or even just 15 or 20 years ago, there was a fairly distinct line between marketing’s advertising efforts and public relations, both in the minds of the public and in the hallways of corporate America.

Read More

Topics: Sales Funnel, Lead Generation, Social Media, Business Blog, Inbound Marketing, Public Relations, Content, Strategy, Speaking, Video blog posts

Is Your Marketing Department Withholding Information?

July 28,2015 | BY: Kristin Jones

 

Sales AND marketing. Or is it sales VS. marketing? Unfortunately, for some organizations, the two departments who most need to work together have a tendency to take sides and point fingers when it’s time to set goals, evaluate results or allocate budget.

 

Read More

Topics: Sales Funnel, Collaboration, Lead Generation, Goal Setting, Inbound Marketing, Closed-Loop Marketing, HubSpot, Speaking, Statistics, Sales-Marketing Alignment

We Can All Agree on Cake

May 20,2015 | BY: Kristin Jones

 

We Can All Agree On Cake

 

Picture this: The marketing department has eggs.  PR has a bag of sugar.  Over in sales, there is a box of flour.  And the support staff has a variety of things: vanilla, nuts, maybe even a carton of frosting.

Read More

Topics: Collaboration, Public Relations, Strategy, Speaking, Sales-Marketing Alignment, Video blog posts

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas