A blog dedicated to advancing inbound marketing and PR


How PR Fits Into the Marketing Puzzle

August 25,2015 | BY: Kristin Jones


The lines are blurring. Back in the days of Mad Men, or even just 15 or 20 years ago, there was a fairly distinct line between marketing’s advertising efforts and public relations, both in the minds of the public and in the hallways of corporate America.

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Topics: Sales Funnel, Lead Generation, Social Media, Business Blog, Inbound Marketing, Public Relations, Content, Strategy, Speaking, Video blog posts

Is Your Marketing Department Withholding Information?

July 28,2015 | BY: Kristin Jones


Sales AND marketing. Or is it sales VS. marketing? Unfortunately, for some organizations, the two departments who most need to work together have a tendency to take sides and point fingers when it’s time to set goals, evaluate results or allocate budget.


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Topics: Sales Funnel, Collaboration, Lead Generation, Goal Setting, Inbound Marketing, Closed-Loop Marketing, HubSpot, Speaking, Statistics, Sales-Marketing Alignment

We Can All Agree on Cake

May 20,2015 | BY: Kristin Jones


We Can All Agree On Cake


Picture this: The marketing department has eggs.  PR has a bag of sugar.  Over in sales, there is a box of flour.  And the support staff has a variety of things: vanilla, nuts, maybe even a carton of frosting.

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Topics: Collaboration, Public Relations, Strategy, Speaking, Sales-Marketing Alignment, Video blog posts


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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