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The lines are blurring. Back in the days of Mad Men, or even just 15 or 20 years ago, there was a fairly distinct line between marketing’s advertising efforts and public relations, both in the minds of the public and in the hallways of corporate America.
Read MoreTopics: Sales Funnel, Lead Generation, Social Media, Business Blog, Inbound Marketing, Public Relations, Content, Strategy, Speaking, Video blog posts
Sales AND marketing. Or is it sales VS. marketing? Unfortunately, for some organizations, the two departments who most need to work together have a tendency to take sides and point fingers when it’s time to set goals, evaluate results or allocate budget.
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Topics: Sales Funnel, Collaboration, Lead Generation, Goal Setting, Inbound Marketing, Closed-Loop Marketing, HubSpot, Speaking, Statistics, Sales-Marketing Alignment
Picture this: The marketing department has eggs. PR has a bag of sugar. Over in sales, there is a box of flour. And the support staff has a variety of things: vanilla, nuts, maybe even a carton of frosting.
Read MoreTopics: Collaboration, Public Relations, Strategy, Speaking, Sales-Marketing Alignment, Video blog posts
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
