INBOUND ACCELERATOR

 

The lines are blurring. Back in the days of Mad Men, or even just 15 or 20 years ago, there was a fairly distinct line between marketing’s advertising efforts and public relations, both in the minds of the public and in the hallways of corporate America.

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Topics: Sales Funnel, Lead Generation, Social Media, Blog, Inbound Marketing, Public Relations, Content, Strategy, Presentations, Speaking

 

Sales AND marketing. Or is it sales VS. marketing? Unfortunately, for some organizations, the two departments who most need to work together have a tendency to take sides and point fingers when it’s time to set goals, evaluate results or allocate budget.

 

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Topics: Sales Funnel, Collaboration, Lead Generation, Goal Setting, Inbound Marketing, Closed-Loop Marketing, HubSpot, Presentations, Speaking, Statistics

Want to know a secret? When a website visitor comes to your site, there’s a 75 percent chance they are NOT ready to buy. It really isn’t that surprising. What is surprising is that 61 percent of B2B marketers would send that lead directly to the sales department. (Click to tweet!)

 

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Topics: Sales Funnel, Lead Nurturing, Public Relations, Presentations, Speaking, Statistics

Topics: Collaboration, Public Relations, Strategy, Presentations, Speaking

Margaret Gold Stewart has been in on the design decisions for the world's biggest websites: Google, YouTube, Facebook.  So she knows a thing or two about what design can do.  She has seen first-hand how even the smallest change, when multiplied by a global audience, has tremendous impact.

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Topics: Website, Presentations, Speaking