INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Quick Tip: Save Time with Marketing Templates (free downloads)

August 02,2022 | BY: Kristin Jones

One of the most precious commodities for any marketing team is time. As we try to do more with less, it seems as though everyone is stretched thin and there often isn’t enough time to accomplish everything we’d like to do.

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Topics: Writing, Management, Templates

How To Map Your Content To Match Buyer Personas (free template)

April 06,2021 | BY: Scott Muff

Each piece of content you create for your marketing strategy should have a specific audience in mind: a buyer persona (or multiple personas).

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Topics: Personas, Content Creation, Templates

How To Use Our Landing Page Content Template (free download)

January 19,2021 | BY: Scott Muff

Each year, we count down the 10 most-frequently downloaded assets in our Inbound Marketing Learning Library, and this template for organizing the content of website landing pages is always on the list (you’ll find it at #5 on 2020’s most-used marketing tools list).

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Topics: Landing Pages, Templates

How To Qualify Leads Before Turning Them Over To Sales [free checklist template]

August 18,2020 | BY: Scott Muff

If we asked your sales team today where their best leads come from, what would they say?

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Topics: Lead Nurturing, Lead Generation, Lead Qualification, Sales-Marketing Alignment, Templates

How To Plan Your Business Blog Calendar (free template)

July 28,2020 | BY: Scott Muff

There are many reasons a business blog should be a part of your content marketing strategy. Business blogs improve your website’s SEO and search rankings. They establish authority and thought leadership in your industry. Blogging provides opportunities to engage with readers and can be used in conjunction with other marketing strategies for lead generation. (More on why you should, or shouldn’t, use a business blog: 7 Reasons You Shouldn’t Have a Business Blog.)

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Topics: Business Blog, Planning, Campaign Planning, Templates

How To Audit Your Existing Website (free template)

April 07,2020 | BY: Scott Muff

Chances are that your business website today serves as your advertising, front door, sales floor, customer service desk, and human resources and recruitment office—and needs to answer the same questions and often perform the same functions as the individuals who work in all of those areas. That is the expectation today’s consumers have of business websites.

But if your website was built 10 years ago, it may not meet all of those expectations.

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Topics: Website, Audits, Design, Templates

Plan A Year’s Worth Of Marketing Campaigns (free template)

February 27,2020 | BY: Kristin Jones

As I recently reviewed our website, blog and lead generation metrics, it was interesting to note how most of our most popular downloads from the Inbound Marketing Learning Library are templates. It’s easy to see that our readers are looking for tools that can make their marketing and PR tasks simpler, and I’m glad we are able to provide those tools.

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Topics: Strategy, Campaign Planning, Templates

How To Use Our Lead Nurturing Workflow Template (free download)

February 20,2020 | BY: Kristin Jones

 

I know that lead nurturing is something a lot of marketers are trying to figure out and perfect. That’s why the #2 download from our Inbound Marketing Learning Library is our Lead Nurturing Workflow Template. (See the rest of the top 10 here.)

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Topics: Lead Nurturing, Strategy, Email, Templates

Our Top 12 Free Inbound Marketing Templates & Checklists

December 12,2019 | BY: Kristin Jones

Inbound marketing involves many different marketing tasks and elements, and sometimes it can seem overwhelming for someone new to the practice — or even veterans looking at starting a whole new program. Creating an inbound marketing program from scratch is a lot of work.

We know. We’ve done it. We’ve also developed tools along the way that we can use over and over, so we don’t feel like every new project requires recreating the wheel.

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Topics: SEO, Lead Nurturing, Lead Qualification, Templates

How-To Posts: Writing A Blog Post for Your Business [free templates]

January 25,2018 | BY: Kristin Jones

A key element of a successful business blog is providing readers with useful information. That could be industry data and statistics, it could be insightful analysis and opinion piece on the latest trends, or it could be directions that help your readers solve a problem.

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Topics: Business Blog, Writing, Templates

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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