One of the most precious commodities for any marketing team is time. As we try to do more with less, it seems as though everyone is stretched thin and there often isn’t enough time to accomplish everything we’d like to do.
Read MoreOne of the most precious commodities for any marketing team is time. As we try to do more with less, it seems as though everyone is stretched thin and there often isn’t enough time to accomplish everything we’d like to do.
Read MoreTopics: Writing, Management, Templates
Each piece of content you create for your marketing strategy should have a specific audience in mind: a buyer persona (or multiple personas).
Read MoreTopics: Personas, Content Creation, Templates
Each year, we count down the 10 most-frequently downloaded assets in our Inbound Marketing Learning Library, and this template for organizing the content of website landing pages is always on the list (you’ll find it at #5 on 2020’s most-used marketing tools list).
Read MoreTopics: Landing Pages, Templates
August 18,2020 | BY: Scott Muff
Topics: Lead Nurturing, Lead Generation, Lead Qualification, Sales-Marketing Alignment, Templates
There are many reasons a business blog should be a part of your content marketing strategy. Business blogs improve your website’s SEO and search rankings. They establish authority and thought leadership in your industry. Blogging provides opportunities to engage with readers and can be used in conjunction with other marketing strategies for lead generation. (More on why you should, or shouldn’t, use a business blog: 7 Reasons You Shouldn’t Have a Business Blog.)
Read MoreTopics: Business Blog, Planning, Campaign Planning, Templates
Chances are that your business website today serves as your advertising, front door, sales floor, customer service desk, and human resources and recruitment office—and needs to answer the same questions and often perform the same functions as the individuals who work in all of those areas. That is the expectation today’s consumers have of business websites.
But if your website was built 10 years ago, it may not meet all of those expectations.
Read MoreAs I recently reviewed our website, blog and lead generation metrics, it was interesting to note how most of our most popular downloads from the Inbound Marketing Learning Library are templates. It’s easy to see that our readers are looking for tools that can make their marketing and PR tasks simpler, and I’m glad we are able to provide those tools.
Read MoreTopics: Strategy, Campaign Planning, Templates
February 20,2020 | BY: Kristin Jones
I know that lead nurturing is something a lot of marketers are trying to figure out and perfect. That’s why the #2 download from our Inbound Marketing Learning Library is our Lead Nurturing Workflow Template. (See the rest of the top 10 here.)
Read MoreTopics: Lead Nurturing, Strategy, Email, Templates
Inbound marketing involves many different marketing tasks and elements, and sometimes it can seem overwhelming for someone new to the practice — or even veterans looking at starting a whole new program. Creating an inbound marketing program from scratch is a lot of work.
We know. We’ve done it. We’ve also developed tools along the way that we can use over and over, so we don’t feel like every new project requires recreating the wheel.
Read MoreTopics: SEO, Lead Nurturing, Lead Qualification, Templates
January 25,2018 | BY: Kristin Jones
A key element of a successful business blog is providing readers with useful information. That could be industry data and statistics, it could be insightful analysis and opinion piece on the latest trends, or it could be directions that help your readers solve a problem.
Read MoreTopics: Business Blog, Writing, Templates
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott