A blog dedicated to advancing inbound marketing and PR


10 Things You Need To Know About Video Marketing

April 25,2018 | BY: Kristin Jones


Whether you are a veteran marketer still warming up to the idea of video, or a digital native jumping in with both feet, video IS a growing portion of the future of marketing. (See more about the generation gap in video adoption here.)

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Topics: Video

Social Media Marketing Tip: Make Your Visuals Pop

March 26,2018 | BY: Kristin Jones

Your design team just created a great infographic that tells your brand’s best story at a glance. A new explainer video captures the benefits of your services in a way that’s easy to grasp and compelling to watch. And that group photo of the production team hitting a milestone mark, full of friendly faces, has made the rounds in the office.

Now what?

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Topics: Social Media, Video

Video Marketing: The Generation Gap Amongst Marketers

March 09,2018 | BY: Kristin Jones


It’s no secret that different generations make purchase decisions differently, gather their information from different sources, and have different priorities in establishing their lifestyles and preferences. But, as more millennials are moving into leadership roles in marketing, the generation gap is becoming just as pronounced in how each approaches video marketing.

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Topics: Video

Secrets for Video Marketing Success: What West & JONES Did Right

February 20,2018 | BY: Kristin Jones

With video marketing being hailed as the future of content, you are no doubt searching “how to make a marketing video,” and finding dozens of links to “how-to” guides promising that all you need is a smartphone, a couple of apps, and a little creativity, and you’ll have the next viral video drumming up business.

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Topics: Video Marketing, Client Succes, Healthcare Marketing, Video

Content Marketing Priorities for 2018 [infographic]

February 02,2018 | BY: Kristin Jones

Social media posts are one of three content types that marketers pinpointed as being most effective in achieving specific objects, according to a survey by the Content Marketing Institute and Marketing Profs.

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Topics: Video, Content Creation, Content Marketing

5 Criteria For Great Marketing Videos, Infographics

January 29,2018 | BY: Kristin Jones

Visual content is the fastest growing portion of marketing content. But in the rush to keep up with the times, don’t forget that whether you are developing marketing videos or creating infographics, the same criteria you apply to text-based content still applies.

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Topics: Content, Video

Mix Up Your Business Blog Content

January 02,2018 | BY: Kristin Jones

If you’ve committed to blogging regularly and often, you understand that coming up with new ideas for blog posts and ways of varying them can be challenging.

(And you should be blogging frequently — businesses that blog 16 or more time a month generate 4.5 times as many leads as those that publish 4 or fewer posts monthly. See more here.)

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Topics: Blog, Content, Video

Do This, Not That For Video In Marketing Emails

November 08,2017 | BY: Kristin Jones


What makes you more likely to click on an email from a brand you trust? Do you find videos irresistible?

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Topics: Lead Nurturing, Video, Email

Trends in How Businesses Use Marketing Videos [infographic]

October 27,2017 | BY: Kristin Jones

The world of marketing videos is rapidly expanding, with dozens of channels and ways of utilizing the visual medium to reach prospects. While some uses are ubiquitous and widely accepted, such as social media, others are still in the growth stages or effective only in specific circumstances.

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Topics: Content, Video Marketing, Video

53 Facts & Stats About Marketing Videos

October 26,2017 | BY: Kristin Jones

How much do you know about the explosion of video? Need some quick facts to bolster your pitch for including it in your upcoming content strategy for inbound marketing?

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Topics: Content, Video Marketing, Video


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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