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What Stories Can Your Data and Marketing Content Tell?

June 15,2016 |BY: Kristin Jones

What Stories Can Your Data and Marketing Content Tell?

We often think of data and stories as being nearly opposites of each other — one concerned with strictly facts and numbers, the other creative and emotional. But Julie Steele says that data is not just a bunch of numbers. Data tells stories.

At the Strata Conference 2013, Steele, currently director of communications at Silicon Valley Data Science, said that data tells stories about both individuals and societies.

Both stories and data help us make good decisions. They both help us understand history so that we can predict the future.

Can you use your data to tell stories in your marketing content? Think about how you can tell your story using data. And then consider what form your story can take. “There are multiple ways we can tell a story: you can read it, you can watch it,” she says. “There are multiple ways to present data.”

What is the story you want to tell about your brand? What connections are you creating?

Character—telling a story—is one of the requirements of quality content. Find the other requirements for creating great content in our Content Quality Report Card.

Topics: Inbound Marketing, Content

Content Quality Report Card

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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