A blog dedicated to advancing inbound marketing and PR


Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)

February 17,2017 | BY: Kristin Jones

As marketers, we understand the laws of supply and demand, right? At the moment, there is a huge gap between supply and demand in the marketing field. The skills most sought-after by those hiring marketers are hard to find amongst the current field of candidates.

Take a look at these findings from Vennage to see what skill you may want to consider developing if you are hunting for a new job.

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Topics: Planning, Analytics

Providing Marketing ROI Continues to Vex Marketers (Infographic)

January 20,2017 | BY: Kristin Jones

In survey after survey, from HubSpot’s State of Inbound report to the survey cited here from Millard Brown Digital, marketers say one of the perennial challenges comes down to knowing what works and whether it is worth it.

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Topics: Inbound Marketing, Analytics

Quick Tip: What To Expect From An Industry Analyst Audit

November 21,2016 | BY: Kristin Jones


Before you can plan successful public relations and marketing campaigns, you need to know where you currently stand. You need to know what’s being said, how the market views your brand, how customers view your brand and how the experts view your brand.

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Topics: Analytics, Audits

Use A/B Testing to Optimize These 5 Landing Page Elements

September 15,2016 | BY: Kristin Jones

While we may rely on intuition and best practices when initially designing our marketing content, including landing pages, optimizing them works best when based on empirical evidence. Find out what really does work—not just what you think should work.

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Topics: Landing Pages, Analytics

Don’t Make This Mistake: Ignoring Blog Analytics

August 23,2016 | BY: Kristin Jones

Most content management systems today can give you a huge variety of metrics regarding your business blog. But if you aren’t reviewing them, with an eye toward improvement, you are wasting the potential your chosen blog publishing platform provides.

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Topics: Blog, Analytics

Quick Tip: Look Beyond Traffic When Analyzing Search Terms

August 15,2016 | BY: Kristin Jones

When calculating the effectiveness of your SEO efforts, take time to look deeper than the total number of clicks you earn for specific search terms. While clicks/visits are important, it is even more important to consider what happens after that visitor reaches your site.

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Topics: Strategy, Analytics

Good Things Happen When Sales & Marketing Connect

July 08,2016 | BY: Kristin Jones

One of the biggest mistakes a company can make is to isolate departments that should be working together toward a common goal.

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Topics: Strategy, Analytics

The Information Sales & Marketing Should Be Sharing

June 28,2016 | BY: Kristin Jones

Closed-loop marketing works because it involves tracking information throughout the customer’s journey. That means that information needs to be collected and analyzed by not only the marketing department as it converts, nurtures and moves leads toward qualified status, but also by the sales department.

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Topics: Collaboration, Analytics

6 Email Elements To Optimize With Split Testing

February 25,2016 | BY: Kristin Jones

Surely you’ve had this discussion in your strategy meetings: You say email blasts should be sent midweek when there seems to be a lull in activity; your colleague argues that having that email in recipients’ inboxes first thing Monday morning will yield the most responses.

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Topics: Content, Strategy, Analytics

Are You Giving Your Boss the Right Marketing Analysis Numbers?

February 08,2016 | BY: Kristin Jones

As a marketer, you may need to not only market your company’s product or service to customers, but also sell your boss on the budget needs of your marketing department.

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Topics: Analytics, Metrics


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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