A blog dedicated to advancing inbound marketing and PR


Why Marketing Automation and HubSpot Require Content

June 20,2017 | BY: Kristin Jones

Blog posts. Downloadable offers such as whitepapers and case studies. Videos. Social media updates. Infographics. Podcasts. Contributed articles.

In a word: content.

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Topics: Content, HubSpot

Quick Tip: Fuel Your Marketing Automation Well

June 12,2017 | BY: Kristin Jones

One of the greatest challenges to maximizing an investment in marketing automation, such as HubSpot’s all-in-one inbound marketing and CRM solution, is providing the needed volume of quality content.

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Topics: Inbound Marketing, Content

Client Q&A: How West Leveraged Research Into Compelling Content

April 27,2017 | BY: Kristin Jones

JONES has worked for seven years with West Corporation, promoting TeleVox, the company’s healthcare solution with a focus on creating and executing a brand identity that would draw the healthcare communications service provider from an image of simply a technology company to a partner in helping healthcare providers improve the lives of their patients.

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Topics: Content, Writing

Quick Tip: Signs You May Need A Communications Agency

April 17,2017 | BY: Kristin Jones

Fully committing to inbound marketing means taking on a new way of thinking and doing things, from initial strategy development through content creation and promotion, and lead nurturing. If you are finding that it is more than you can tackle with just your current staff, you aren’t alone.

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Topics: Planning, Content

Interactive Content, Video On the Rise in Content Campaigns (Infographic)

April 07,2017 | BY: Kristin Jones

Two weeks ago we showed you the benefits behind using content to  drive lead nurturing (See What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You.)

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Topics: Website, Content

Details and Data on Visual Marketing Content

April 05,2017 | BY: Kristin Jones

Just how important is visual content to today’s marketing strategy? Do we really need to ask?

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Topics: Content, Strategy

How to Plan Content to Build Awareness

March 30,2017 | BY: Kristin Jones

Developing inbound marketing campaigns requires carefully planning content for each stage of the sales funnel (aka buyers journey). Regardless of which specific method of segmenting you use (see three ways to consider the sales cycle here) the first level of content most prospects encounter will be designed to build awareness and introduce readers to your key areas of focus.

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Topics: Content, Personas

How to Create Your Own Awesome Infographics

March 29,2017 | BY: Kristin Jones

Content creation isn’t simple or easy. In fact, 46 percent of respondents to a 2015 survey of marketing, sales and business professionals cited relevant content creation as one of the most difficult marketing tasks - but also one of the most effective for SEO.

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Topics: Blog, Content

What Content-Enabled Campaigns (aka Lead Nurturing) Can Do For You (Infographic)

March 24,2017 | BY: Kristin Jones

The terms used by marketers to describe today’s strategies, tools, and tactics can often overlap, intermingle or even confuse. But sometimes, a rose by any other name still smells just as sweet.

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Topics: Lead Nurturing, Content

Client Success: West Turns Original Research into Lead Generation, Media Coverage

March 23,2017 | BY: Kristin Jones

I love being a part of an exciting and successful campaign, and the best moments are those spent in the trenches with our partners as they see the hard work we all put into a campaign pay off.

I was able to witness just that recently as I jumped onto the conference floor with our partner, West Corporation’s Healthcare Division, as they introduced the publication of new report at the Healthcare Information and Management Systems Society (HIMSS) 2017 conference.

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Topics: Lead Generation, Content


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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