A blog dedicated to advancing inbound marketing and PR


Quick Tip: 10 Ways to Use Research Results In Marketing Content

February 20,2017 | BY: Kristin Jones

Conducting original research is a big undertaking, requiring a sizeable investment of time and resources, so you don’t want to ever let the results of your research go to waste.

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Topics: Planning, Content

Quick Tip: Hire Great Writers

February 13,2017 | BY: Kristin Jones

Time and again, marketers have said that content creation is one of the most effective SEO tactics in their toolboxes. In fact, a 2015 survey by Ascend2 showed by 72 percent of marketing, sales and business professionals shared that opinion.

And 46 percent agree that content creation is one of the most difficult tasks.

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Topics: Content, Strategy

Are You Measuring Your Content Marketing Results? (Infographic)

February 03,2017 | BY: Kristin Jones

Proving ROI is named as the greatest challenge for marketers time after time in surveys. But if you collect the right data and take the time to analyze it, it can be done.

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Topics: Content, Metrics

Make Your Marketing Content Do Double (Triple, or More) Duty

January 25,2017 | BY: Kristin Jones

You’ve just spent hours researching, writing, editing, and revising the perfect business blog post for your next inbound marketing campaign.

Don’t just click “publish” and call it a day.

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Topics: Sales Funnel, Content

How to Use Content to Drive Backlinks & Boost SEO

January 18,2017 | BY: Kristin Jones

With more than 40,000 searches on Google every second, building your website’s search ranking is a vital part of being found by the potential customers you are trying to reach.

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Topics: SEO, Content

How to Turn Your Content Ideas Into Complete Marketing Campaigns

January 17,2017 | BY: Kristin Jones

We know that the future of marketing is content.

In fact, 73 percent of respondents to a Content Marketing Institute survey indicated that content marketing is an ongoing part of their overall marketing strategy, not just a single marketing campaign.

But it isn’t enough to just create content—videos, and ebooks, and calculators, and templates—and put it out there. Your content needs to have a purpose.

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Topics: Planning, Content

Don’t Settle for Marketing Content That Is Just “Good”

December 07,2016 | BY: Kristin Jones

In college, the head of the journalism department had a few pet peeves. And she made sure incoming freshmen knew what those were from the start. Wasn’t that nice of her?

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Topics: Content, Strategy

How Images Improve Your Business Blog

December 06,2016 | BY: Kristin Jones

It isn’t easy to write about the benefits of using visuals to support your business blog without pulling out one of the oldest clichés in the book.  But I’ll try.

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Topics: Blog, Content

What is Your Marketing Content Missing? (Infographic)

November 18,2016 | BY: Kristin Jones


Does your marketing content inventory include something for everyone? Basic, introductory material for the prospect who knows nothing about your company or product, as well as specific answers for the lead who is nearing a purchase decision?

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Topics: Content, Strategy

Imagine a World—and Quality Content—Without Screens (video)

November 16,2016 | BY: Kristin Jones

Imagine a World—and Quality Content—Without Screens (video)


Constant connectivity, in ways that feel natural.

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Topics: Planning, Content


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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