A blog dedicated to advancing inbound marketing and PR


How Healthcare Marketers Can Improve Patient Satisfaction

March 01,2018 | BY: Kristin Jones

Healthcare marketing has long revolved around content. That content has evolved from print media such as self-published magazines and newsletters that dominated much of systems’ content creation 25 years ago to more active websites and blogs. (See related stats in this infographic.)

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Topics: Content, Personalization, Healthcare Marketing, Personalized Content

Close More Deals By Giving Sales Access to Marketing Content

February 08,2018 | BY: Kristin Jones

Sales and marketing teams may still disagree on who provides the highest quality leads (check out the stats in most recent State of Inbound report), but that shouldn’t keep the two departments from working together to convert all leads—both marketing-generated leads and sales-initiated leads—into customers.

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Topics: Lead Nurturing, Content, Enable Sales, Sales, Nurture Leads

Who Is On Your Communication & Content Strategy Team? A Checklist

February 01,2018 | BY: Kristin Jones

If your company is like most, not all of your official communications come from the same person. If you are with a medium to large corporation, there may be multiple teams in multiple locations, each tasked with a different objective.

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Topics: Content, Strategy, Writing, Content Creation, Content Marketing

5 Criteria For Great Marketing Videos, Infographics

January 29,2018 | BY: Kristin Jones

Visual content is the fastest growing portion of marketing content. But in the rush to keep up with the times, don’t forget that whether you are developing marketing videos or creating infographics, the same criteria you apply to text-based content still applies.

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Topics: Content, Video

B2B Marketing Content: What Buyers Want from Vendors [infographic]

January 26,2018 | BY: Kristin Jones

B2B buyers don’t make purchases on impulse. And they also don’t simply believe whatever a salesman tells them..

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Topics: Content, Content Marketing

B2B Marketing Content Preferences You Need to Know [infographic]

January 05,2018 | BY: Kristin Jones

B2B software buyers, and presumably other B2B buyers, are shifting their preferences when it comes to where they get information for making purchase decisions.

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Topics: Inbound Marketing, Content, Infographics

Mix Up Your Business Blog Content

January 02,2018 | BY: Kristin Jones

If you’ve committed to blogging regularly and often, you understand that coming up with new ideas for blog posts and ways of varying them can be challenging.

(And you should be blogging frequently — businesses that blog 16 or more time a month generate 4.5 times as many leads as those that publish 4 or fewer posts monthly. See more here.)

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Topics: Blog, Content, Video

Even With Inbound, Marketing Emails Matter: 10 Things to Avoid

November 15,2017 | BY: Kristin Jones

Inbound marketing isn’t the place for aggressive marketing emails to purchased lists, but email does still play a vital role in both promoting inbound marketing content and in nurturing leads once they convert on your website.

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Topics: Lead Nurturing, Inbound Marketing, Content, Email

Moving Small Business Marketing Beyond Social Media [infographic]

November 10,2017 | BY: Kristin Jones

When it comes to small business marketing, more than two-thirds of small businesses have gotten the message that a social media presence is not optional. Some even fall victim to thinking it is an alternative to having a website (I disagree).

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Topics: Social Media, Inbound Marketing, Content

Quick Tip: Add Video to Your Lead Nurturing Emails

October 30,2017 | BY: Kristin Jones

With 4 of 5 consumers (and a similar number of business leaders) saying they would rather watch a video about a product than read text (more on that here and here), it just makes sense to put videos in places that make the most of your automated lead nurturing: your lead nurturing emails.

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Topics: Lead Generation, Content


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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