A blog dedicated to advancing inbound marketing and PR


Content Marketing: What Businesses Want To Do Better (infographic)

June 22,2018 | BY: Kristin Jones

Content marketing is a cornerstone for many marketing strategies today, with more than half of all businesses investing in the tactic, and 1/4 publishing new content every day. But there is always room for improvement.

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Topics: Content

10 Ways To Use Content Marketing For Landing Page Success

June 20,2018 | BY: Kristin Jones

Usually when we talk about marketing content, we are referring to a few obvious elements: blog posts, social media posts and visuals, contributed articles, or downloadable content such as reports, ebooks or templates.

Too often, we overlook how the same concepts and strategies that are winners when creating the “big picture” content should be applied to the smaller elements, including the landing pages that are gateways for those downloadable offers that convert visitors into leads.

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Topics: Lead Nurturing, Landing Pages, Content

Where Communication Professionals see PR & Marketing Moving (infographic)

June 15,2018 | BY: Kristin Jones

When you create marketing content or write public relations materials, what are you doing? The first instinct would be to say you are selling something, or you are building a brand image.

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Topics: Public Relations, Content, Strategy

Bringing Down Bounce Rates: How To Keep Visitors On Your Business Blog

June 12,2018 | BY: Kristin Jones

Some things are meant to bounce. Basketballs. Kids on a trampoline. Baby boys (or so the phrase goes). Others shouldn’t. Video footage. Checks. And business blog visitors.

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Topics: Blog, Content

Healthcare Marketers Shift To Documented Content Strategies

June 08,2018 | BY: Kristin Jones

If your strategy isn’t written down, is it really a plan? How closely will you—or the rest of the team involved in carrying that strategy out — follow the plan without documentation to refer to?

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Topics: Content, Strategy, Healthcare Marketing

What Inspires Visitors to Download Content?

June 07,2018 | BY: Kristin Jones

Inbound marketing is focused around a few seemingly simple steps to generate online leads:

  1. Write blog posts that address customer pain points to boost SEO and attract visitors.

  2. Further promote those posts through social media.

  3. Use posts to link to downloadable content and other offers gated behind landing pages, capturing lead information from the landing page forms.

Sounds simple, but there are plenty of potential stumbling blocks along the way.

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Topics: Lead Generation, Content

3 Mistakes Marketers Make When Using Surveys For Content

May 29,2018 | BY: Kristin Jones

Surveys and original research bring marketing and public relations teams a wealth of information to use in powering content development, when they are executed correctly with the end result in mind.

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Topics: Content, surveys

10 Ways To Use Marketing Surveys For Content

May 22,2018 | BY: Kristin Jones

Surveys and other original research can be a prime source of data and inspiration for marketing content, fueling a wide range of formats and presentation types as you repurpose the same information in ways that are customized to different buyer personas, different levels of the sales funnel, and different content distribution channels.

Don’t ever let survey data be allowed to gather dust in the corner after a single use. Instead, maximize marketing surveys for content.

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Topics: Content, surveys

Social Media Marketing Tip: Quality Over Quantity

May 21,2018 | BY: Kristin Jones

We’ve mentioned in the past that due to social media’s fast-moving nature and the limited half-life of posts, you need to keep a steady stream of content moving through your business’s Facebook, Twitter, Instagram, Pinterest and LinkedIn feeds.

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Topics: Social Media, Content

Turn Your Marketing Surveys Into 100+ Content Concepts (infographic)

May 18,2018 | BY: Kristin Jones

What can you get from a single marketing survey? If you’ve put the proper planning and expertise into the questions and compilation of data, a lot.

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Topics: Content, marketing surveys


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template


comprehensive guide to designing and executing ctas