A blog dedicated to advancing inbound marketing and PR


16 Benchmarks for Video Marketing [infographic]

October 18,2017 | BY: Kristin Jones

Do you know what the most popular viewing time is for business-related videos? Or what platform most business videos are viewed on?

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Topics: Content, Video Marketing, Video

Healthcare Marketing 2018 Trend: Personalized Patient Engagement Communications

October 17,2017 | BY: Kristin Jones

Healthcare is changing. And that means healthcare marketing needs to change as well.

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Topics: Content, Personalization, Healthcare Marketing, Personalized Content

What Consumers & Businesses Say About Explainer Videos [infographic]

October 13,2017 | BY: Kristin Jones

If you are just dipping your toes into the ocean of video marketing, an explainer video is a great place to start.

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Topics: Content, Video Marketing, Video

Video Marketing: What You Need to Know About the Future [infographic]

October 11,2017 | BY: Kristin Jones

Have you heard? Video is everywhere. Of course, you have heard (and seen, and watched) the explosion of video in marketing and online.

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Topics: Content, Video Marketing, Video

Quick Tip: Maximize Your Video Marketing Investment

October 09,2017 | BY: Kristin Jones

If you’ve done your homework, each marketing video you create has a specific purpose that was determine as part of your initial strategy development. (And if you aren’t following a strategy in creating marketing videos, check out why you should in the JONES Marketing Video Solution and Creation Process.)

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Topics: Content, Video Marketing, Video

5 Places to Find Business Blogging Inspiration

October 05,2017 | BY: Kristin Jones

The blank screen is staring you down, and your list of blog topics has been depleted. But you’ve made the commitment to blogging regularly and often (as you should!) and now the deadline is quickly approaching.

Where’s that mystical muse when you need her?

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Topics: Inbound Marketing, Content, Writing, Blogging

Have You Put Your Business Blog to the Test?

September 26,2017 | BY: Kristin Jones

Satisfied. Comfortable. If something you are doing seems to be working OK, it’s tempting to just keep doing what you’re doing. You know, “if it ain’t broke, don’t fix it,” right?

Except that satisfied and comfortable rapidly merge into complacent and stagnant. And for a business blog competing with a whole global internet full of content, OK isn’t enough.

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Topics: Blog, Inbound Marketing, Content, Blogging

Quick Tip: Rethink Your Approach to Healthcare Marketing

September 25,2017 | BY: Kristin Jones

Traditionally, marketing for healthcare providers and hospitals has been about bringing people through the door: attracting more patients by promoting facilities, specialties and expertise.

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Topics: Inbound Marketing, Content

Quick Tip: Use Video to Supercharge Marketing Automation

September 11,2017 | BY: Kristin Jones

Consider this:

  • Three in five executives would rather watch a video about a product than read text.

  • Emails with embedded video thumbnails had a 300 percent boost in click-through rates for Wistia, compared to those with plain images.

Translation: You can improve the effectiveness of your automated lead nurturing emails by incorporating video.

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Topics: Lead Generation, Content

Content Marketing Tips From Your Customers (infographic)

September 01,2017 | BY: Kristin Jones

Nearly half of all B2B buyers surveyed by DemandGen recently say they are relying more on content for their purchase research this year than they did a year ago.

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Topics: Planning, Content


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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