A blog dedicated to advancing inbound marketing and PR


Even With Inbound, Marketing Emails Matter: 10 Things to Avoid

November 15,2017 | BY: Kristin Jones

Inbound marketing isn’t the place for aggressive marketing emails to purchased lists, but email does still play a vital role in both promoting inbound marketing content and in nurturing leads once they convert on your website.

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Topics: Lead Nurturing, Inbound Marketing, Content, Email

Moving Small Business Marketing Beyond Social Media [infographic]

November 10,2017 | BY: Kristin Jones

When it comes to small business marketing, more than two-thirds of small businesses have gotten the message that a social media presence is not optional. Some even fall victim to thinking it is an alternative to having a website (I disagree).

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Topics: Social Media, Inbound Marketing, Content

Quick Tip: Add Video to Your Lead Nurturing Emails

October 30,2017 | BY: Kristin Jones

With 4 of 5 consumers (and a similar number of business leaders) saying they would rather watch a video about a product than read text (more on that here and here), it just makes sense to put videos in places that make the most of your automated lead nurturing: your lead nurturing emails.

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Topics: Lead Generation, Content

Trends in How Businesses Use Marketing Videos [infographic]

October 27,2017 | BY: Kristin Jones

The world of marketing videos is rapidly expanding, with dozens of channels and ways of utilizing the visual medium to reach prospects. While some uses are ubiquitous and widely accepted, such as social media, others are still in the growth stages or effective only in specific circumstances.

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Topics: Content, Video Marketing, Video

53 Facts & Stats About Marketing Videos

October 26,2017 | BY: Kristin Jones

How much do you know about the explosion of video? Need some quick facts to bolster your pitch for including it in your upcoming content strategy for inbound marketing?

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Topics: Content, Video Marketing, Video

5 Decisions to Make When Planning Video Marketing Content

October 24,2017 | BY: Kristin Jones

Are you ready to introduce video as a component of your next marketing strategy? Or have you already dabbled in video marketing, but need to take a step back and reconsider how your next attempt will shape up?

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Topics: Content, Video Marketing, Video

When Creating Marketing Videos, Details Matter [infographic]

October 20,2017 | BY: Kristin Jones


It can be hard to define what makes a great marketing video, or even for viewers to identify what they liked about a marketing video that gave them a positive impression of the brand or product involved.

But nearly everyone can name things about a video that turned them off.

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Topics: Content, Strategy, Video Marketing, Video

16 Benchmarks for Video Marketing [infographic]

October 18,2017 | BY: Kristin Jones

Do you know what the most popular viewing time is for business-related videos? Or what platform most business videos are viewed on?

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Topics: Content, Video Marketing, Video

Healthcare Marketing 2018 Trend: Personalized Patient Engagement Communications

October 17,2017 | BY: Kristin Jones

Healthcare is changing. And that means healthcare marketing needs to change as well.

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Topics: Content, Personalization, Healthcare Marketing, Personalized Content

What Consumers & Businesses Say About Explainer Videos [infographic]

October 13,2017 | BY: Kristin Jones

If you are just dipping your toes into the ocean of video marketing, an explainer video is a great place to start.

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Topics: Content, Video Marketing, Video


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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