INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Quick Tip: Make Contributed Articles Copy Perfect

August 14,2017 | BY: Kristin Jones

I’ve worked for editors, I’ve been an editor, and I’ve contributed millions of words of copy to editors for publications large and small. And do you know what the number one complaint of editors everywhere is?

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Topics: Content, Writing

3 Reasons Your Contributed Articles Are Rejected

August 10,2017 | BY: Kristin Jones

Contributing bylined articles to trusted industry and business publications is a time-honored tool used by public relations agencies and departments to increase brand awareness and build thought leadership authority for company executives.

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Topics: Content, Writing

Working With Your Agency or Team to Plan Content

August 08,2017 | BY: Kristin Jones

How is content planning handled within your marketing department? Is it a one-person job or a team brainstorming effort? If you work with an agency for content creation, is someone from the agency involved in developing your plans for campaign content?

Are you happy with how you are doing it now, or looking for a different approach?

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Topics: Planning, Content

How Healthcare Mixes Traditional & Digital Content (Infographic)

July 21,2017 | BY: Kristin Jones

Digital content is nothing new to the world of healthcare marketing. For decades, hospitals, clinics and practitioners have published magazines and newsletters aimed at educating their patients and establishing a voice of authority.

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Topics: Content, Strategy

Healthcare Marketing Strategies Growing in Use of Content

July 14,2017 | BY: Kristin Jones

Content is a growing part of the marketing strategy for healthcare organizations, just as it is for most other businesses.

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Topics: Content, Strategy

Add More Content to Build Traffic, Leads

June 29,2017 | BY: Kristin Jones

Content is king. So we are told, over and over, in the race to create social media posts, videos, infographics, and other content in the hopes of “going viral” to give our brands the boost that pushes them to the next level.

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Topics: Content, Strategy

Keep Lead Nurturing Content Closely Tied

June 27,2017 | BY: Kristin Jones

What sets lead nurturing emails apart from other email marketing?

Three key characteristics are behind the response rates that are typically 4 to 10 times as high as those of standalone email blasts:

1. Lead nurturing emails are “opt-in” tactics—not a purchased list.

2. Nurturing emails include calls-to-action for specific offers.

3. Those offers are targeted and closely related to the lead’s initial interaction with your website.

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Topics: Lead Nurturing, Content

Why Marketing Automation and HubSpot Require Content

June 20,2017 | BY: Kristin Jones

Blog posts. Downloadable offers such as whitepapers and case studies. Videos. Social media updates. Infographics. Podcasts. Contributed articles.

In a word: content.

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Topics: Content, HubSpot

Quick Tip: Fuel Your Marketing Automation Well

June 12,2017 | BY: Kristin Jones

One of the greatest challenges to maximizing an investment in marketing automation, such as HubSpot’s all-in-one inbound marketing and CRM solution, is providing the needed volume of quality content.

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Topics: Inbound Marketing, Content

Client Q&A: How West Leveraged Research Into Compelling Content

April 27,2017 | BY: Kristin Jones

JONES has worked for seven years with West Corporation, promoting TeleVox, the company’s healthcare solution with a focus on creating and executing a brand identity that would draw the healthcare communications service provider from an image of simply a technology company to a partner in helping healthcare providers improve the lives of their patients.

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Topics: Content, Writing

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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