A blog dedicated to advancing inbound marketing and PR


Client Success: West Turns Original Research into Lead Generation, Media Coverage

March 23,2017 | BY: Kristin Jones

I love being a part of an exciting and successful campaign, and the best moments are those spent in the trenches with our partners as they see the hard work we all put into a campaign pay off.

I was able to witness just that recently as I jumped onto the conference floor with our partner, West Corporation’s Healthcare Division, as they introduced the publication of new report at the Healthcare Information and Management Systems Society (HIMSS) 2017 conference.

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Topics: Lead Generation, Content

6 Branding (and Rebranding) Mistakes to Avoid

March 21,2017 | BY: Kristin Jones

Marketing strategies, and much more, start with a firm understanding of—and plan for implementing—your company’s brand. Your brand is at the center of who you are and what you do.

But it can be tempting, in the rush to keep up with social media, and lead generation, and lead nurturing, and sales enablement, and conferences, and meetings, and the miscenally of daily duties to forget to take time to make sure that basic foundation is in place.

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Topics: Branding, Content

Ultimate Guide to Brand Identity Development (infographic)

March 17,2017 | BY: Kristin Jones

Starting a new business, or even launching a new product or service, requires careful planning, from product development and cash flow projections to determining delivery methods and creating awareness and buzz.

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Topics: Branding, Content

What It Takes to Create Content Marketing

March 15,2017 | BY: Kristin Jones

Content is key to today’s marketing environment, but creating it is consistently cited as one of the greatest challenges marketers face.


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Topics: Planning, Content

How B2B Marketers Create & Distribute Content (Infographic)

March 10,2017 | BY: Kristin Jones

B2B marketers say they are focusing their content marketing on three key things:

  • Prioritizing quality over quantity

  • Considering how content impacts overall customer experience

  • Creating content for the audience, not the brand

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Topics: Content, Strategy

Quick Tip: Get the Content Writing Right

March 06,2017 | BY: Kristin Jones

There is a bit of a conundrum to be confronted by content marketers today.

1. Nearly 3/4 of you say that content creation is one of the most effective SEO tactics.

But …

2. Nearly half say it is one of the most difficult tasks.

What makes content creation so challenging?

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Topics: Content, Strategy

Content Marketing Budgets on the Rise (Infographic)

March 03,2017 | BY: Kristin Jones

Nearly 40 percent of B2B marketers saying they intend to spend more on content marketing over the next 12 months.

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Topics: Content, Strategy

B2B Content Marketing in 2017: Strategy Snapshot (Infographic)

February 24,2017 | BY: Kristin Jones

Are you curious about how your fellow B2B marketers are approaching content marketing this year?

The Content Marketing Institute and Marketing Profs set out to find out the answers to that question, with a survey of more than a thousand North American B2B marketers. No surprise - content is king.

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Topics: Content, Strategy

Quick Tip: 10 Ways to Use Research Results In Marketing Content

February 20,2017 | BY: Kristin Jones

Conducting original research is a big undertaking, requiring a sizeable investment of time and resources, so you don’t want to ever let the results of your research go to waste.

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Topics: Planning, Content

Quick Tip: Hire Great Writers

February 13,2017 | BY: Kristin Jones

Time and again, marketers have said that content creation is one of the most effective SEO tactics in their toolboxes. In fact, a 2015 survey by Ascend2 showed by 72 percent of marketing, sales and business professionals shared that opinion.

And 46 percent agree that content creation is one of the most difficult tasks.

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Topics: Content, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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