--- title: The State Of Content Marketing In 2020 (infographic) description: Find the answers to all your content marketing strategy questions. image: https://www.jonespr.net/hubfs/Blog_Images/July%202020/July%2024%20Blog%20Header.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/July%202020/July%2024%20Blog%20Header.jpg) ](https://www.jonespr.net/eight-arms-blog/content-marketing-statistics-2020) # The State Of Content Marketing In 2020 (infographic) BY:   [ Scott Muff ](https://www.jonespr.net/eight-arms-blog/author/scott-muff) ![Content Marketing 2020](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/July%202020/July%2024%20Blog%20Header.jpg?width=540&name=July%2024%20Blog%20Header.jpg) Are you investing in content marketing today? You are in good company: 7 in 10 of your peers are doing the same, and about 60 percent say content is either very important or extremely important to their current overall marketing strategy. Those are just two of the results uncovered in a recently survey of more than 3,400 marketers worldwide by our partners at HubSpot. You can find all of their content marketing survey stats in our free mini-report [here](https://www.jonespr.net/en-us/state-of-content-marketing-report-2020). Check out two more key details in this infographic. ![jones infographic content marketing statistics 2020](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/July%202020/jones-infographic-content-marketing-statistics-2020-01.jpg?width=550&name=jones-infographic-content-marketing-statistics-2020-01.jpg) How do these answers from your peers around the world compare to your own experience? At JONES, we definitely agree that quality content is absolutely essential to all of your marketing efforts, and detail our recommendations in this blog post: [Your 2020 Guide To Content Marketing Strategy & The State Of Content Marketing](https://www.jonespr.net/inboundaccelerator/2020_guide_to_content_marketing). Click through to read our answers to these questions: - What is a full-funnel content marketing strategy? - How does a full-funnel content marketing strategy benefit SEO? - How does a full-funnel content marketing strategy boost your social media engagement? - How does a full-funnel content marketing strategy influence your website development and performance? - How do you know if your content marketing strategy is successful? [The State of Marketing Report 2020: Content Marketing Strategy](https://www.jonespr.net/inboundaccelerator/2020_guide_to_content_marketing) includes several other statistics to give you an inside look at what other marketers are finding to be successful in today’s environment. [Download ](https://www.jonespr.net/inboundaccelerator/2020_guide_to_content_marketing)it to learn more. If you are seeking advice and assistance in making the most of content marketing for your brand, I’d love to chat. Schedule a no-obligation consultation [here](https://app.hubspot.com/meetings/scottm4). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Turn Your Marketing Survey Into 100+ Content Concepts (infographic)](https://www.jonespr.net/hs-fs/hubfs/Turn%20Your%20Marketing%20Survey%20Into%20100+%20Content%20Concepts%20(infographic).jpg?width=352&name=Turn%20Your%20Marketing%20Survey%20Into%20100+%20Content%20Concepts%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/turn-your-marketing-surveys-into-100-content-concepts-infographic) ### [Turn Your Marketing Surveys Into 100+ Content Concepts (infographic)](https://www.jonespr.net/eight-arms-blog/turn-your-marketing-surveys-into-100-content-concepts-infographic) [![How To Use Surveys To Fuel Your Content Marketing Strategy (video)](https://www.jonespr.net/hs-fs/hubfs/How%20To%20Use%20Surveys%20To%20Fuel%20Your%20Content%20Marketing%20Strategy%20(video).png?width=352&name=How%20To%20Use%20Surveys%20To%20Fuel%20Your%20Content%20Marketing%20Strategy%20(video).png) ](https://www.jonespr.net/eight-arms-blog/how-to-use-surveys-to-fuel-your-content-marketing-strategy-video) ### [How To Use Surveys To Fuel Your Content Marketing Strategy (video)](https://www.jonespr.net/eight-arms-blog/how-to-use-surveys-to-fuel-your-content-marketing-strategy-video) [![The State of Market Research Strategy in 2020](https://www.jonespr.net/hs-fs/hubfs/Jan%2015%20blog%20header-01.jpg?width=352&name=Jan%2015%20blog%20header-01.jpg) ](https://www.jonespr.net/eight-arms-blog/market-research-statistics-to-guide-your-strategy-and-planning) ### [2020 Market Research Statistics to Guide Your Strategy & Planning](https://www.jonespr.net/eight-arms-blog/market-research-statistics-to-guide-your-strategy-and-planning) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Muff", "url" : "https://www.jonespr.net/eight-arms-blog/author/scott-muff" }, "dateModified" : "2022-07-20T01:05:50.584Z", "datePublished" : "2020-07-30T15:00:00.000Z", "headline" : "The State Of Content Marketing In 2020 (infographic)", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/July%202020/July%2024%20Blog%20Header.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/content-marketing-statistics-2020", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```