--- title: "Get More From Your Content: 21 Life-Lengthening Tips" description: "21 Ways to Extend The Life Of Your Marketing Content Helpful tips for boosting the staying power of blog posts, videos, and social media content." image: https://www.jonespr.net/hubfs/Get%20More%20From%20Your%20Content_%2021%20Life-Lengthening%20Tips%20(1).jpg --- [![](https://www.jonespr.net/hubfs/Get%20More%20From%20Your%20Content_%2021%20Life-Lengthening%20Tips%20(1).jpg) ](https://www.jonespr.net/eight-arms-blog/get-more-from-your-content-21-life-lengthening-tips) # Get More From Your Content: 21 Life-Lengthening Tips BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones)   ![Get More From Your Content_ 21 Life-Lengthening Tips (1)](https://www.jonespr.net/hubfs/Get%20More%20From%20Your%20Content_%2021%20Life-Lengthening%20Tips%20(1).jpg) We know that some marketing content just doesn’t last—depending on where you look, the half-life of a tweet is anywhere from [just 18 minutes](https://queezly.com/content-lifespan-on-social-media/) to maybe [2.5 hours](https://www.articulatemarketing.com/blog/the-half-life-of-a-tweet). Either way, they aren’t going to be around for long. But there are ways of extending the life of your tweets and other social media and online content, as the infographic below from [Maria Peagler of Social Media Online Classes](https://socialmediaonlineclasses.com/21-ways-to-extend-the-life-of-your-content-infographic) shows. Of course, blog posts already have more staying power than many other forms of content. We’ve seen it firsthand—our most-read blog post of 2018 was actually published late in 2016. *(Check out what the rest of the web is reading here: [8 Elements Every Brand Concept Should Include](https://www.jonespr.net/inboundaccelerator/8-elements-every-brand-concept-should-include).)* By sharing blog posts on social networks, employing the formats that make readers want to share them ([images](https://www.jonespr.net/inboundaccelerator/how-images-improve-your-business-blog), [problem solving](https://www.jonespr.net/inboundaccelerator/how-to-posts-writing-a-blog-post-for-your-business-free-templates), and [lists](https://www.jonespr.net/inboundaccelerator/5-ways-to-write-your-next-blog-post)), and periodically updating existing posts to keep them evergreen, you can take advantage of the power of [compounding posts](https://www.jonespr.net/inboundaccelerator/business-blogging-the-power-of-compounding-posts) — those blog posts that keep building momentum and search rankings over time.   Which other tips from this infographic are you using to extend the life of your marketing content? ![21waystoextendcontentlife](https://www.jonespr.net/hs-fs/hubfs/21waystoextendcontentlife.jpg?width=1043&name=21waystoextendcontentlife.jpg)   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![10 Ways To Use Content Marketing For Landing Page Success](https://www.jonespr.net/hs-fs/hubfs/10%20Ways%20To%20Use%20Content%20Marketing%20For%20Landing%20Page%20Success.jpg?width=352&name=10%20Ways%20To%20Use%20Content%20Marketing%20For%20Landing%20Page%20Success.jpg) ](https://www.jonespr.net/eight-arms-blog/10-ways-to-use-content-marketing-for-landing-page-success) ### [10 Ways To Use Content Marketing For Landing Page Success](https://www.jonespr.net/eight-arms-blog/10-ways-to-use-content-marketing-for-landing-page-success) [![How Marketers Use Original Research To Fuel Content (infographic)](https://www.jonespr.net/hs-fs/hubfs/How%20Marketers%20Use%20Original%20Research%20To%20Fuel%20Content%20(infographic).png?width=352&name=How%20Marketers%20Use%20Original%20Research%20To%20Fuel%20Content%20(infographic).png) ](https://www.jonespr.net/eight-arms-blog/how-marketers-use-original-research-to-fuel-content-infographic) ### [How Marketers Use Original Research To Fuel Content (infographic)](https://www.jonespr.net/eight-arms-blog/how-marketers-use-original-research-to-fuel-content-infographic) [![Content Marketing_ What Businesses Want To Do Better (infographic)](https://www.jonespr.net/hs-fs/hubfs/Content%20Marketing_%20What%20Businesses%20Want%20To%20Do%20Better%20(infographic).jpg?width=352&name=Content%20Marketing_%20What%20Businesses%20Want%20To%20Do%20Better%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/content-marketing-what-businesses-want-to-do-better-infographic) ### [Content Marketing: What Businesses Want To Do Better (infographic)](https://www.jonespr.net/eight-arms-blog/content-marketing-what-businesses-want-to-do-better-infographic) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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