--- title: Content Marketing Priorities for 2018 [infographic] description: "Content Marketing Priorities: Social media, case studies and video top the list of content formats marketers are creating, with a focus on credible content." image: https://www.jonespr.net/hubfs/Content%20Marketing%20Priorities%20for%202018%20(infographic).jpg --- [![](https://www.jonespr.net/hubfs/Content%20Marketing%20Priorities%20for%202018%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/content-marketing-priorities-for-2018-infographic) # Content Marketing Priorities for 2018 [infographic] BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Content Marketing Priorities for 2018 (infographic)](https://www.jonespr.net/hs-fs/hubfs/Content%20Marketing%20Priorities%20for%202018%20(infographic).jpg?width=600&name=Content%20Marketing%20Priorities%20for%202018%20(infographic).jpg) Social media posts are one of three content types that marketers pinpointed as being most effective in achieving specific objects, according to a [survey](https://www.slideshare.net/mprofs/b2b-content-marketing-2018-benchmarks-budgets-trends-north-america) by the Content Marketing Institute and Marketing Profs. So it is no wonder that 94 percent of respondents say social media posts are among their top priorities for content creation and content marketing in 2018. Not far behind were [case studies](https://www.jonespr.net/resources-topic/topic/be-the-envy) (also cited as one of the most effective formats) and [pre-produced video](https://www.jonespr.net/inboundaccelerator/trends-in-how-businesses-use-marketing-videos-infographic). No matter what format it is presented in, it is reassuring to note that our peers and colleagues are focused on creating [credible content](https://www.jonespr.net/inboundaccelerator/b2b-marketing-content-what-buyers-want-from-vendors-infographic), insisting on [quality](https://www.jonespr.net/inboundaccelerator/5-criteria-for-great-marketing-videos-infographics) and writing for their audience rather than their brand (which can help content [build SEO power](https://www.jonespr.net/inboundaccelerator/write-for-readers-not-search-engines-to-boost-blog-seo)). Check out the infographic at the end of this post.  How do your 2018 priorities stack up against the ones reported here? What types of content are you focusing your efforts on creating? If video is on your to-do list for 2018, check out the process we use here at JONES to ensure quality work. [Download The JONES Video Process & Solution](https://www.jonespr.net/lp-jones-video-solution-process). In the meantime, here's the infographic for your enjoyment:  ![JONES-infographic-content-marketing-2018](https://www.jonespr.net/hs-fs/hubfs/JONES-infographic-content-marketing-2018.jpg?width=1043&name=JONES-infographic-content-marketing-2018.jpg)   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2018-02-02T14:00:00.000Z", "headline" : "Content Marketing Priorities for 2018 [infographic]", "image" : [ "https://www.jonespr.net/hubfs/Content%20Marketing%20Priorities%20for%202018%20(infographic).jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/content-marketing-priorities-for-2018-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```