It’s Time to Embrace the ROI of Inbound Marketing

Content, or inbound, marketing is no longer a new concept. In fact, it has become a part of the marketing strategies of more than 85 percent of companies. With more money being spent on inbound marketing every year, the pressure will be on to show true results. (Click to Tweet)

Proving the ROI of inbound marketing requires two things:

1. Taking a strategic approach to planning content that involves every department that creates and uses content, including public relations, marketing and sales.

2. Using systems such as closed-loop marketing that allow you to track precisely what impact your inbound marketing has on leads, sales and revenue.

Since inbound is here to stay, focus on doing it right from the beginning with our content strategy ebook.

Has your company embraced inbound marketing? What has been the biggest challenge or barrier?