Quick Tip: Improve Landing Page Conversions With Short, Easy Forms

It’s part of our culture today: We want things to be quick, painless and easy. When you are trying to generate leads with content offers, do your best to make it easy. Not for you, for your prospective leads.

Make it easy for someone to convert from visitor to lead by limiting the fields in your landing page forms. The fewer keystrokes, the more likely they are to fill them out. (Click to Tweet)

Repeat visitors to your website should have it even easier: They shouldn’t have to type in information they have given you before. (Click to Tweet)

Our advice: Optimize conversions on your landing pages by limiting the number of fields required, and using a system that will remember them the next time they visit.

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