--- title: "Quick Tip: Add Video to Your Lead Nurturing Emails" description: Here's how to make video part of your lead nurturing and marketing automation strategy. image: https://www.jonespr.net/hubfs/Blog%20Oct%2030%202017%20-%20FINAL.jpg --- [![](https://www.jonespr.net/hubfs/Blog%20Oct%2030%202017%20-%20FINAL.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-use-video-to-supercharge-marketing-automation-0) # Quick Tip: Add Video to Your Lead Nurturing Emails BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Add Video to Your Lead Nurturing Emails](https://www.jonespr.net/hs-fs/hubfs/Blog%20Oct%2030%202017%20-%20FINAL.jpg?width=1394&name=Blog%20Oct%2030%202017%20-%20FINAL.jpg "Add Video to Your Lead Nurturing Emails") With 4 of 5 consumers (and a similar number of business leaders) saying they would rather watch a video about a product than read text (more on that [here](https://www.jonespr.net/inboundaccelerator/what-consumers-businesses-say-about-explainer-videos-infographic) and [here](https://www.jonespr.net/inboundaccelerator/video-marketing-statistics-are-you-using-video-infographic)), it just makes sense to put videos in places that make the most of your automated lead nurturing: your [lead nurturing emails](https://www.jonespr.net/introduction-to-lead-nurturing). Wistia has found that using a video thumbnail, instead of a plain image, in emails increased click-through rates by 300 percent. That means three times as many leads returned to their website to continue engaging with their content and moving closer to a sale. Options for embedded video range from an animated preview of an awareness level offer to which the email links to a product how-to video, and eventually an introduction video from an account representative as [leads move further through the sales funnel](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel). Get more tips from Wistia and JONES on how to make video part of your lead nurturing and marketing automation strategy by downloading our quick slide show: [Using Video With Marketing Automation](https://www.jonespr.net/using-video-with-marketing-automation). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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