--- title: "Getting More From Your Content: Republish & Repurpose" description: "Getting More From Your Marketing Content Republish and repurpose blog posts and more in order to get the greatest possible ROI on your investment in content creation." image: https://www.jonespr.net/hubfs/Getting%20More%20From%20Your%20Content_%20Republish%20%26%20Repurpose.jpg --- [![](https://www.jonespr.net/hubfs/Getting%20More%20From%20Your%20Content_%20Republish%20%26%20Repurpose.jpg) ](https://www.jonespr.net/eight-arms-blog/getting-more-from-your-content-republish-repurpose) # Getting More From Your Content: Republish & Repurpose BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Getting More From Your Content_ Republish & Repurpose](https://www.jonespr.net/hs-fs/hubfs/Getting%20More%20From%20Your%20Content_%20Republish%20%26%20Repurpose.jpg?width=2550&name=Getting%20More%20From%20Your%20Content_%20Republish%20%26%20Repurpose.jpg) Creating high quality marketing content requires a significant investment of time and expertise, especially if you are putting your best people to work creating it (and you should be — [here’s why](https://www.jonespr.net/inboundaccelerator/two-mistakes-that-are-crippling-your-content-creation-efforts)). If you want to get the best return for that investment, don’t just create a single piece of content, use it once, and then move on.   Republishing and repurposing content greatly increases your ROI by employing the same basic content across multiple channels and formats, reaching more prospects, leads and customers. [Social Media Examiner](https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2016/) found that more than a quarter of business bloggers were not republishing blog content anywhere else, but many are. Here at JONES many of our blog posts are also published as [LinkedIn Publisher](https://www.linkedin.com/in/kristinjonespr/detail/recent-activity/posts/) posts to reach an audience beyond those who [subscribe to receive email updates of the Inbound Accelerator](https://www.jonespr.net/subscribe-to-the-inbound-accelerator). But repurposing content can go well beyond simply reformatting a blog post for a new channel. Getting the most from content means planning from the beginning to put the same information to use throughout an entire package of content — from downloadable assets and blog posts to [thought leadership articles](https://www.jonespr.net/inboundaccelerator/qa-how-jones-and-west-use-contributed-articles-in-marketing-campaigns) and social media updates, along with infographics, [videos](https://www.jonespr.net/inboundaccelerator/10-video-trends-to-watch), and the emails that link it all together in an [inbound marketing lead nurturing campaign](https://www.jonespr.net/inboundaccelerator/5-steps-to-automated-lead-nurturing).   See how a single concept and content creation project can turn into a complete campaign by downloading [Creating A Winning Inbound Marketing Program](https://www.jonespr.net/creating-a-winning-inbound-marketing-program) — a real-life example of how all of the pieces listed above fit together. ![RepublishingContent 2](https://www.jonespr.net/hs-fs/hubfs/RepublishingContent%202.jpg?width=1043&name=RepublishingContent%202.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Repurpose Content to Maximize Impact](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_330_repurpose_conetnt.jpg?width=352&name=Blog_330_repurpose_conetnt.jpg) ](https://www.jonespr.net/eight-arms-blog/repurpose-content-to-maximize-impact) ### [Repurpose Content to Maximize Impact](https://www.jonespr.net/eight-arms-blog/repurpose-content-to-maximize-impact) [![Social Media Tip For Small Business_ Repurpose Content](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20Tip%20For%20Small%20Business_%20%20Repurpose%20Content.png?width=352&name=Social%20Media%20Tip%20For%20Small%20Business_%20%20Repurpose%20Content.png) ](https://www.jonespr.net/eight-arms-blog/social-media-tip-for-small-business-repurpose-content) ### [Social Media Tip For Small Business: Repurpose Content](https://www.jonespr.net/eight-arms-blog/social-media-tip-for-small-business-repurpose-content) [![Get More Mileage From Your Marketing Content (infographic)](https://www.jonespr.net/hs-fs/hubfs/Get%20More%20Mileage%20From%20Your%20Marketing%20Content%20(infographic).jpg?width=352&name=Get%20More%20Mileage%20From%20Your%20Marketing%20Content%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/get-more-mileage-from-your-marketing-content-infographic) ### [Get More Mileage From Your Marketing Content (infographic)](https://www.jonespr.net/eight-arms-blog/get-more-mileage-from-your-marketing-content-infographic) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2019-03-20T13:00:05.144Z", "datePublished" : "2019-03-20T13:00:00.000Z", "headline" : "Getting More From Your Content: Republish & Repurpose", "image" : [ "https://www.jonespr.net/hubfs/Getting%20More%20From%20Your%20Content_%20Republish%20&%20Repurpose.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/getting-more-from-your-content-republish-repurpose", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```