Match Marketing Content to the Brain’s Behavior

Planning your inbound marketing content starts with an overall strategy, but then involves determining precisely how to present each message or collection of information.

Improve the results of your content by considering how your intended customer’s brain processes different formats.

MainPath Marketing created this handy guide to show how our brains react to text, images, videos and interactive experiences.

Make each individual piece of content you create even stronger by taking into consideration your goal for the content, the stage of the sales funnel you are targeting, and which of your customer personas you are hoping to reach. Our Mapping Content to Your Buyer Personas template will make it easy to keep track of each piece of content for your next inbound marketing campaign.