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PR & Marketing Need to Share Content Responsibilities

February 03,2016 |BY: Kristin Jones

PR & Marketing Need to Share Content Responsibilities

Content crosses borders within an organization. Public relations, marketing and sales all play a role in developing content, and it all needs to be considered together.

At a Public Relations Society of America conference in Missouri in 2014, I shared tips for how public relations and marketing departments can work as a team to share content responsibilities and develop quality content that can be used for multiple purposes and what makes content great.

Quality content has four key characteristics:

Want to hear more from my presentation? Check out the JONES video channel for more insights into putting inbound marketing to work for you.

Topics: Public Relations, Strategy

intro to creating a companywide content strategy

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template


comprehensive guide to designing and executing ctas