Video is the fastest growing content format on the internet, for entertainment, for education, and for marketing. And, of course, the largest repository of that video is YouTube.
YouTube is also essentially the world’s second largest search engine, AND nearly 75 percent of business people say they have been convinced to buy a product or service after watching a brand’s video. What that adds up to is a need to share your brand’s message, through video, on YouTube. But what specifically should you be sharing?
As you start a YouTube brand account, one of the first videos you will want to include is the “channel trailer”—essentially a 30-60 second video version of your account description.
From there, consider these eight categories of videos that your brand might use:
- Customer testimonials
- On-demand product demos
- Explainer and tutorial videos
- Thought leader interviews
- Project reviews and case studies
- YouTube Live
- Video blogs
- Event videos
Each video you create should have a goal—awareness, website traffic, subscribers, etc.
Coordinate your video strategy with the rest of your inbound and content marketing strategy, so that it works together with other tools including whitepapers, blogs, bylined thought leadership articles, and other social media channels. Remember to cross-promote your videos through other channels such as Facebook, Twitter, LinkedIn and Instagram. Find a complete guide to using these other social channels for business here:
You can also see examples of our videos and those we have created for clients on our YouTube channel.
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