INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Are You Doing What It Takes To Prove ROI? (infographic)

November 16,2018 | BY: Kristin Jones

 

When it is time to put in your budget request for the upcoming year, and fight for the funding you know your marketing strategy needs, will you have the data to back up your request?

While marketing teams may be convinced of the value of their work, the executive suite may not have the same perspective, and other departments will be vying for the same dollars. That means it is essential for marketers to prove that they are providing a return on investment.

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Topics: Metrics, Analytics

Dig Into Traffic Sources & Page Metrics With HubSpot

June 26,2018 | BY: Kristin Jones

I’ve talked recently about using conversion rates to pinpoint your most effective inbound marketing elements — which offers, landing pages and blog posts most consistently generate new online leads — so let’s continue geeking out about metrics and numbers for just a bit. While I love the creative process of developing marketing strategies and campaign materials, I also love seeing the results in cold, hard data.

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Topics: Analytics, HubSpot, Website

Using Conversion Rate Data to Plan Campaigns

June 19,2018 | BY: Kristin Jones

While marketing involves a certain level of art, in the creativity needed to develop messaging and craft visual elements, it is in many ways a numbers game.

Those numbers should begin with the goals you set for your marketing, determined by working backward from the needed customers and revenue, through the leads needed to close those sales, to the contacts and web traffic required to generate the necessary number of leads.

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Topics: Analytics, Strategy, HubSpot

HubSpot Blog Metrics: A Tour of HubSpot’s Measuring Tools

April 26,2018 | BY: Kristin Jones

If you’ve been reading the Inbound Accelerator the last few weeks, you’ve heard about how important it is to monitor your business blog’s performance in order to stack up actual results against goals, make decisions to improve future performance, and prove the ROI of your inbound marketing efforts.

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Topics: HubSpot, Blog, Metrics, Analytics

Blog Metrics To Measure & Use (Part 2- Lead Conversion)

April 17,2018 | BY: Kristin Jones

Measuring blog metrics is an essential task if you want to be able to improve your business blog results and prove the ROI it provides for your marketing strategy. Last week, we covered the first segment of metrics you should be tracking: Traffic.

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Topics: Blog, Analytics, ROI, Metrics, analysis

Quick Marketing Tip: Set SMART Goals for 2018

December 18,2017 | BY: Kristin Jones

Have you outlined your 2018 inbound marketing campaign calendar yet? What about goals—do you know what you want those campaigns to achieve?

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Topics: Analytics, Strategy, analysis

Identify the Marketing Content That Creates Customers

November 09,2017 | BY: Kristin Jones

We know from years of surveys that generating website traffic is always a challenge and a top priority for marketers. You’ll find it listed in the State of Inbound 2017 report created by HubSpot, and in the 2016 report, and in the same reports for years before that.

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Topics: Lead Generation, Analytics, Lead Nurturing

Dig Into Your HubSpot Data for a Marketing Success Audit

September 12,2017 | BY: Kristin Jones

As we near the end of 2017, now is the perfect time to make use of the seemingly endless list of metrics available through HubSpot and other automated marketing solutions that enable closed loop marketing. Digging deep into the data with an audit can help you identify areas for improvement and pinpoint your most effective tactics in order to replicate them.

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Topics: Inbound Marketing, Analytics

How Marketing Automation Makes Reporting ROI Simpler

August 01,2017 | BY: Kristin Jones

Proving the ROI of marketing activities consistently lands toward the top of marketers’ lists of biggest challenges. In fact, in the 2016 State of Inbound Report, 43 percent of marketers cited proving ROI as a top marketing challenge, second only to generating traffic and leads.

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Topics: Inbound Marketing, Analytics

Marketing Skills Mismatch: What Recruiters Want vs. What Job Seekers Have (Infographic)

February 17,2017 | BY: Kristin Jones

As marketers, we understand the laws of supply and demand, right? At the moment, there is a huge gap between supply and demand in the marketing field. The skills most sought-after by those hiring marketers are hard to find amongst the current field of candidates.

Take a look at these findings from Vennage to see what skill you may want to consider developing if you are hunting for a new job.

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Topics: Planning, Analytics

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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