INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Quality Counts When Crafting Blogs & Website Content

January 22,2019 | BY: Kristin Jones

Whether you are writing a business blog post, an email, or the content for your standard website pages (the home page, “About Us,” product pages, FAQs, and more), first impressions matter, and the quality of your content is one of the four elements that make an instant impact.

Your blog posts and website content must be on-message, educational, valuable and well-written.

Read More

Topics: Website, Business Blog, Content, Content Creation

Build Your Blog Library For More Traffic, Leads (infographic)

November 02,2018 | BY: Kristin Jones

Business blogging is a long-term commitment, if you are dedicated to making it a part of your marketing strategy. And it is essential for inbound marketing, as it is a key way of building search rankings and linking website visitors to lead conversion opportunities.

Read More

Topics: Business Blog

6 Formats Your B2B Blog Should Include

October 24,2018 | BY: Kristin Jones

As humans, we tend to like our routines and habits. We set an alarm for the same time every morning. Breakfast looks identical most days. Following routines and doing things the same way every time is reassuring and comfortable.

But sometimes, it can mean you are stuck in a rut. And while our brains crave routine in what we do, they also crave new experiences in what we read and watch. As a marketer, or the writer of a B2B business blog, that means that while you feel most comfortable writing the same style of blog post every week (or every day), your readers are looking for something new and different.

Read More

Topics: Business Blog, Content, Writing

15 Business Blog Mistakes & Quick Fixes (infographic)

August 31,2018 | BY: Kristin Jones

We all make mistakes from time to time. But when those mistakes limit the effectiveness of your business blog, it can put your entire inbound marketing strategy at risk.

Luckily, 15 of the most common business blogging mistakes have relatively quick fixes.

Read More

Topics: Business Blog, Infographics, Content Creation, Content Strategy

Business Blogging: Do This, Not That (infographic)

August 03,2018 | BY: Kristin Jones

You want your business blog to attract visitors, not go unnoticed.

You want it to establish your brand as an industry authority, not turn prospects away with bad writing, inconsistency or pushy sales.

So many things you want your business blog to do, that it can only achieve if you do the right things first in planning, writing and promoting your posts.

Read More

Topics: Business Blog

Rate Your Business Blog Strategy (quiz)

June 28,2018 | BY: Kristin Jones

Grading yourself and your own work isn’t always a fun endeavor — if it were, we would look forward to the self-critique portion of the annual review with a boss, rather than dread it. But self-reflection IS key to improvement, because you can’t fix problems until you acknowledge they exist.

Read More

Topics: Business Blog

Bringing Down Bounce Rates: How To Keep Visitors On Your Business Blog

June 12,2018 | BY: Kristin Jones

Some things are meant to bounce. Basketballs. Kids on a trampoline. Baby boys (or so the phrase goes). Others shouldn’t. Video footage. Checks. And business blog visitors.

Read More

Topics: Business Blog, Content

Social Media & Blogging Tip: Complete Meta Descriptions

June 11,2018 | BY: Kristin Jones

Social media is a natural medium for sharing the business blog posts you write to add content and boost SEO power on your business website. Every blog post you write should be shared multiple times over the course of a few days, weeks or months in order to increase potential traffic.

Read More

Topics: SEO, Social Media, Business Blog

7 Encouraging Stats: Shared Content, Blogging & Inbound Marketing

May 08,2018 | BY: Kristin Jones

 

We know that the amount of content being created, posted and shared online is staggering — just check the real-time tracker in this Inbound Accelerator post from last week. It can seem a bit overwhelming when you think about what you are up against in your battle for your audience’s attention.

Read More

Topics: Business Blog, Inbound Marketing, Content, Statistics

10 Steps to Creating A Business Blog Strategy

May 04,2018 | BY: Kristin Jones

 

When focusing on inbound marketing, your blog is at the center of your universe. That means it deserves top priority in your planning and business blog strategy development.

We’ve outlined the 10 essential steps to take in creating a business blog that meets your company’s needs and objectives.

Read More

Topics: Business Blog, Content, Strategy, Infographics, Content Strategy

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas