INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Client Success: How To Reach 200,000+ Prospects & Decision Makers Without Buying Ads

November 21,2019 | BY: Kristin Jones

Integrated marketing and public relations rely on balancing a content triad — using earned, owned, and shared content to reach audiences and drive awareness, lead generation and sales. So how do you maximize the “earned” component to access audiences without spending money on advertising?

For B2B businesses, particularly in information-, knowledge- and technology-heavy industries, the answer is in high quality thought leadership articles placed with trusted industry media. That is the approach JONES and QPS took to gain the global CRO (contract research organization) valuable exposure without a huge investment in paid advertising.

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Topics: Public Relations, Bylined Articles

Client Success: Newsjacking Earns QPS Media Coverage, Visibility

October 18,2019 | BY: Kristin Jones

As an agency offering integrated public relations and marketing solutions, we only succeed if our clients succeed. And that is why I love sharing success stories, something I plan to start doing regularly here on the Inbound Accelerator. I know there are things my readers can learn from hearing about what has worked well — in some cases, extremely well — for our clients.

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Topics: Public Relations, Bylined Articles, client success

Lessons From 15 Years Of Marketing: Expertise Essential For Marketing Within The Life Sciences Field

August 22,2019 | BY: Kristin Jones

Every industry has individual nuances in marketing tactics, techniques and needs. And while nearly every B2B market is also filled with industry-specific knowledge and vocabulary that marketers must understand in order to create credible content, when it comes to businesses in the life sciences sphere, the need for expertise and immersion in the field is even greater.

Life sciences, as a field, encompasses a wide range of businesses, most of which support the infrastructure that enables the healthcare system, from medical device manufacturers, to pharmaceutical companies, DNA research, and the contract research organizations that take on drug discovery, pre-clinical and clinical trial research for pharmaceutical and biotech companies.

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Topics: Public Relations, Content, Bylined Articles, Marketing Lessons, Life Sciences

How Not To Promote Your Thought Leadership Success

April 16,2019 | BY: Kristin Jones

Successfully placing contributed articles — also called bylined articles or thought leadership — in industry publications isn’t always an easy task. It requires developing article ideas or abstracts that publishers find attractive, pitching to the right publications, and finally, crafting a high-quality piece that meets publication guidelines and earns you a reputation for submitting great work.

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Topics: Public Relations, Content, Bylined Articles

Q&A: How JONES and West Use Contributed Articles In Marketing Campaigns

February 05,2019 | BY: Kristin Jones

As public relations and marketing continue to meld into a cohesive communications effort, working together to achieve corporate goals, JONES has helped one long-time client make the most of thought leadership articles, a traditional PR tactic, to increase website traffic and lead generation.

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Topics: Content, Client Succes, Bylined Articles

Marketing Content Abstracts: A Complete Campaign

May 03,2018 | BY: Kristin Jones

Making the most of your marketing content, including data from original research, means repurposing information to fit a variety of audiences, formats, and distribution channels. It is a key tactic to increasing the ROI of your marketing efforts by getting more traction from a single idea or data point.

Start the process by creating an abstract the encapsulates the main idea of your content campaign and provides a foundation from which to work.

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Topics: Blog, Content, Strategy, Writing, Bylined Articles

Communications Cross-Over: Building Blog Posts Around Bylined Articles

January 17,2018 | BY: Kristin Jones

If your public relations department is great at earning media coverage or inclusion in industry publications through contributed articles, don’t overlook how those same PR tactics can be a boost to your inbound marketing strategy.

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Topics: Public Relations, Writing, Blogging, Bylined Articles

Client Success: How Bylined Article Placement Drives Web Traffic

August 17,2017 | BY: Kristin Jones

Healthcare management firm Primaris, based in Columbia, Mo., has worked with JONES to master the art of creating complete inbound marketing campaigns that employ both marketing content and tools traditionally used by public relations departments to increase website traffic and downloads of gated offers.

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Topics: Public Relations, Writing, Bylined Articles

Rethinking Bylined Articles: Turning PR into Marketing

August 03,2017 | BY: Kristin Jones

A merger of marketing and public relations is coming, and both departments can see it. According to a USC Annenberg School for Communications and Journalism report, nearly half of PR pros and more than 60 percent of marketers say the two departments will become more closely aligned in the next five years.

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Topics: Public Relations, Strategy, Bylined Articles

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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