INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

How Not To Promote Your Thought Leadership Success

April 16,2019 | BY: Kristin Jones

Successfully placing contributed articles — also called bylined articles or thought leadership — in industry publications isn’t always an easy task. It requires developing article ideas or abstracts that publishers find attractive, pitching to the right publications, and finally, crafting a high-quality piece that meets publication guidelines and earns you a reputation for submitting great work.

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Topics: Public Relations, Content, Bylined Articles

Q&A: How JONES and West Use Contributed Articles In Marketing Campaigns

February 05,2019 | BY: Kristin Jones

As public relations and marketing continue to meld into a cohesive communications effort, working together to achieve corporate goals, JONES has helped one long-time client make the most of thought leadership articles, a traditional PR tactic, to increase website traffic and lead generation.

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Topics: Content, Client Succes, Bylined Articles

Marketing Content Abstracts: A Complete Campaign

May 03,2018 | BY: Kristin Jones

Making the most of your marketing content, including data from original research, means repurposing information to fit a variety of audiences, formats, and distribution channels. It is a key tactic to increasing the ROI of your marketing efforts by getting more traction from a single idea or data point.

Start the process by creating an abstract the encapsulates the main idea of your content campaign and provides a foundation from which to work.

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Topics: Blog, Content, Strategy, Writing, Bylined Articles

Communications Cross-Over: Building Blog Posts Around Bylined Articles

January 17,2018 | BY: Kristin Jones

If your public relations department is great at earning media coverage or inclusion in industry publications through contributed articles, don’t overlook how those same PR tactics can be a boost to your inbound marketing strategy.

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Topics: Public Relations, Writing, Blogging, Bylined Articles

Client Success: How Bylined Article Placement Drives Web Traffic

August 17,2017 | BY: Kristin Jones

Healthcare management firm Primaris, based in Columbia, Mo., has worked with JONES to master the art of creating complete inbound marketing campaigns that employ both marketing content and tools traditionally used by public relations departments to increase website traffic and downloads of gated offers.

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Topics: Public Relations, Writing, Bylined Articles

Rethinking Bylined Articles: Turning PR into Marketing

August 03,2017 | BY: Kristin Jones

A merger of marketing and public relations is coming, and both departments can see it. According to a USC Annenberg School for Communications and Journalism report, nearly half of PR pros and more than 60 percent of marketers say the two departments will become more closely aligned in the next five years.

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Topics: Public Relations, Strategy, Bylined Articles

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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