A blog dedicated to advancing inbound marketing and PR


“There’s More to Marketing Automation Success Than the Software"

June 07,2017 | BY: Kristin Jones

For all of the potential marketing automation, such as the complete HubSpot suite of content, lead, and customer management offerings, has to simplify and amplify marketing efforts, these solutions can only be effective when supported by sufficient staffing resources.

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Topics: Collaboration, Inbound Marketing, Marketing Automation

Digital Marketing’s Biggest Stumbling Block: Integration

January 13,2017 | BY: Kristin Jones

With the astronomical rise in digital media—and the digital marketing that followed—there has been a mass rush to implement some kind of digital marketing by companies of all sizes.

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Topics: Collaboration, Social Media

Put Dollar Values on Your Marketing-Sales Service Level Agreements

November 17,2016 | BY: Kristin Jones


Marketing and sales are on the same team, and ultimately share the same goals, but sometimes in the push for accountability and proven ROI, rather than working together fingers are pointed and blame shifted when goals aren’t reached.

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Topics: Collaboration, Service Level Agreements, Sales, Sales-Marketing Alignment

What You Gain When Marketing & Sales Are Aligned

August 24,2016 | BY: Kristin Jones

“Well, if sales could actually close . . .” “If marketing would take the time to qualify . . .” Ever hear these words, or something similar, in the departmental meetings held each month to review results?

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Topics: Collaboration, Strategy

Make Content Decisions A Joint Effort: Marketing & Sales Together

August 04,2016 | BY: Kristin Jones

Working closely with colleagues in other departments—most notably creating a smooth relationship between marketing and sales—improves the effectiveness of your entire system. One of the keys to cooperative efforts is providing everyone with the information they need to do their jobs better.

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Topics: Collaboration, Content

The Information Sales & Marketing Should Be Sharing

June 28,2016 | BY: Kristin Jones

Closed-loop marketing works because it involves tracking information throughout the customer’s journey. That means that information needs to be collected and analyzed by not only the marketing department as it converts, nurtures and moves leads toward qualified status, but also by the sales department.

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Topics: Collaboration, Analytics, Service Level Agreements, Sales-Marketing Alignment

Make the Most of Your Marketing Department’s Meetings

December 16,2015 | BY: Scott Muff

Meetings are a fact of life in business, as illustrates in their infographic on the State of the Modern Meeting. If you are taking on a new role, whether within the same company or starting a completely new job, learning the meeting style of your new marketing department is one of the keys to hitting the ground running.

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Topics: Collaboration, Planning, Strategy

Use Service Level Agreements to Align Marketing & Sales Quotas

November 23,2015 | BY: Kristin Jones

Would the departments in your company tasked with driving revenue be described as sales AND marketing, or sales VS. marketing? The latter is not inevitable, if you implement planning and goal setting that both departments buy into. The benefits to that buy-in are great.

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Topics: Collaboration, Strategy, Service Level Agreements, Sales-Marketing Alignment

Why Coffee Breaks and Collaboration Win Over Competition

October 14,2015 | BY: Kristin Jones


Pop quiz: Name your company’s top three sales people.

Now, think about how important they are to your company, and about how you reward high achievement. Chances are you see them as very important, and reward them accordingly, setting them up as the benchmark others in the organization should try to reach.

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Topics: Collaboration, Lead Generation, Service Level Agreements, Sales-Marketing Alignment

Keep Business Rolling with Sales-Marketing Alignment

September 08,2015 | BY: Scott Muff


When your car’s wheels in are alignment — with the angles set to the manufacturers’ specifications — it drives more easily, gets better gas mileage, and reduces wear and tear on the tires.

When your sales and marketing teams are in alignment — each with clear objectives and duties, and with a shared understanding of key definitions and processes, aka “manufacturer’s specifications” — leads flow more smoothly, the sales cycle is more efficient, and there is less stress within your workforce.

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Topics: Sales Funnel, Collaboration, Lead Nurturing, Closed-Loop Marketing, Sales-Marketing Alignment


Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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