INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

10 Top Formats for Awareness Content (checklist)

October 18,2018 | BY: Kristin Jones

 

It’s time to start your next inbound marketing campaign. How will you fill the top of the funnel?

Awareness level content is designed to attract potential customers or clients to your website by addressing the questions and needs they are searching online.

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Topics: Content, Sales Funnel

5 Ways Sales Can Use Marketing Content (& 5 Ways Sales Can Help Marketing Create Better Content)

October 09,2018 | BY: Kristin Jones

At first glance, the primary purpose of marketing content (or content marketing) is to attract website visitors and convert them into leads. That is why companies are dedicating more and more time and resources from the marketing budget into writing blog posts, creating videos, or developing downloadable materials such as case studies and templates that are designed to bring prospects to their websites.

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Topics: Sales, Collaboration, Content

Real Life Examples of Downloadable Offers For Inbound Marketing

September 18,2018 | BY: Kristin Jones

The core principle behind inbound marketing for B2B brands — whether in healthcare, technology, software or others — is that the content created is designed to have value to prospects and customers. It is not strictly focused on selling something, but rather on teaching or reaching leads in a way that shows how they can best use your product or service to improve their own bottom line.

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Topics: Campaign Planning, Content, Lead Generation

Focus Healthcare IT Marketing On Helping Providers Help Their Patients

September 11,2018 | BY: Kristin Jones

Healthcare is changing, and how healthcare providers and hospitals approach marketing, is changing along the way.

Those changes in how healthcare is chosen, provided and paid for opens opportunities for healthcare IT companies to step up and assist their customers by changing their own marketing approach to one that provides information and guidance, not just a sales push.

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Topics: Healthcare Marketing, Content, Personalization

The Secret To Viral Content: Give It A Job That Benefits The Consumer (video)

September 05,2018 | BY: Kristin Jones

We’d all love to create that piece of content that lights up the metrics meters on our website’s dashboard or Facebook Insights — comments, shares, clicks! But we know that the majority of content created today won’t hit that huge payoff. But what kind of content does?

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Topics: Social Media, Content

Rate Your Marketing Content Creation & Promotion

August 14,2018 | BY: Kristin Jones

Content creation is a key element in effective inbound marketing, but sometimes it can be almost overlooked as a less-important step in the overall process. While brands frequently bring in an outside perspective to develop new marketing strategies, or turn to third-party help in auditing strengths, weaknesses, challenges, opportunities and the competition, content creation — especially blog writing — is too often shifted to the least experienced members of the marketing team.

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Topics: Content

How To Bridge The Content Marketing Divide

July 25,2018 | BY: Kristin Jones

As OneSpot points out in the infographic below, content marketing can seem to be a study in contrasts:

  • Less costly, yet budget remains a major challenge.

  • Heavily used, but difficult to prove effective.

  • And often, even when the content creation is being done right, there are stumbling blocks in distribution from archaic websites (not mobile optimized) to readers’ fleeting attention spans.

How do you find common ground or a way to bridge the gap between the good and challenging?

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Topics: Inbound Marketing, Content

Healthcare Marketers: Content Creation Priorities for 2018

July 06,2018 | BY: Kristin Jones

Brand awareness, patient loyalty and patient engagement are the top goals healthcare marketers are working achieve with their content, along with addressing the need to optimize content for search.

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Topics: Healthcare Marketing, Content

Content Marketing: What Businesses Want To Do Better (infographic)

June 22,2018 | BY: Kristin Jones

Content marketing is a cornerstone for many marketing strategies today, with more than half of all businesses investing in the tactic, and 1/4 publishing new content every day. But there is always room for improvement.

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Topics: Content

10 Ways To Use Content Marketing For Landing Page Success

June 20,2018 | BY: Kristin Jones

Usually when we talk about marketing content, we are referring to a few obvious elements: blog posts, social media posts and visuals, contributed articles, or downloadable content such as reports, ebooks or templates.

Too often, we overlook how the same concepts and strategies that are winners when creating the “big picture” content should be applied to the smaller elements, including the landing pages that are gateways for those downloadable offers that convert visitors into leads.

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Topics: Content, Landing Pages, Lead Nurturing

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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landing page content template

 

comprehensive guide to designing and executing ctas