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Recently, we shared with you some of the challenges content professionals—strategists, writers, editors and others—face in developing the marketing content needed. Whether it was writers and strategists struggling to develop relevant ideas or project managers working to squeeze the most results out of the available resources, one possible solution to both sets of challenges lies in repurposing content.
Read MoreTopics: Content, Content Creation, Content Strategy
In the rush to keep social media content current and relevant, we often create material that is top-of-mind at the moment but loses its connection rapidly. And that works—for social media.
Read MoreTopics: Business Blog, Content
LinkedIn is the social media home of B2B marketing, but even the platform dedicated to business admits that B2B marketing may have a bit of a reputation problem: Many people think it’s boring.
Read MoreTopics: Content, Writing, Infographics, B2B Marketing
Sometimes the best way to learn about something is to witness a great example. I’m always watching for examples of emails, landing pages, blog posts and more that we can take inspiration from in our work.
Read MoreTopics: Content, Video, Content Strategy
We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?
Read MoreTopics: Social Media, Content, Strategy
Just text is not enough.
Even adding images and video may not be enough.
Think about expanding your marketing content beyond something for your audience to passively consume to something that requires the audience to actively engage.
Read MoreTopics: Website, Content, Interactive Content
According to FlowApp, more than 50 percent of marketers had planned to increase the number of webinars they created in 2020—it was the perfect year for it!
Read MoreTopics: Content, Video, Content Strategy
In a complex industry centered around information and data, it is no wonder that enterprise software marketers find results in content marketing. When buyers are making decisions about solutions that may need to scale to fit the needs of thousands of employees, often in dozens of locations, the decision-making process is methodical and relies on detailed information and trust.
Read MoreTopics: Content, Content Marketing, Enterprise Software
As 2020 closed out what became a very unusual year in business, marketing and life in general, Pan Communications asked a number of CMOs and marketing leaders to weigh in one their predictions for 2021.
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Business blogs are among the three primary forms of media used in the content marketing strategies today, according to HubSpot, with both B2B and B2C brands relying on storytelling to grow awareness, increase website traffic and SEO performance, and drive lead generation.
Read MoreTopics: Business Blog, Content, Writing
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
