INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Active Voice vs. Passive Voice: Which Should You Choose?

April 09,2020 | BY: Scott Muff

Several times a week, I write a blog post to share advice and insights about integrated public relations and marketing and the various tools and tactics involved in everything from brand development to campaign implementation.

Blog posts are written by me several times each week to share advice and insights.

Which of those sentences sounded better to your ear?

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Topics: Calls-to-action, Content, Writing

10 Questions To Answer Before Creating Your Next Content Marketing Strategy

April 08,2020 | BY: Kristin Jones

Creating a comprehensive content marketing strategy requires more than brainstorming a few blog post titles and writing social media updates. It should include taking a close look at 10 different questions about your audience, your goals, your competition and the market environment.

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Topics: Content, Strategy

An Inside Look At Our Lead Generation Superstars

February 13,2020 | BY: Kristin Jones

In marketing, as with almost any endeavor, there is theory and there is reality. Just ask any veteran of a given profession who has recently had a conversation with a freshly-graduated newcomer full of ideas about “how it works” that come from classes and books.

Those classes and books are great, and should be very close to what happens on the ground and in the trenches, but real-world results can also be much different. Which is why it pays to take time to review your actual results and see how they compare to what you would have expected based on best practices and industry averages.

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Topics: Lead Nurturing, Lead Generation, Landing Pages, Content, Analytics

2020 Predictions: The Marketing Skillsets, Challenges and Priorities CMOS Are Watching

January 22,2020 | BY: Kristin Jones

 

When Pan Communications asked CMO and top marketing experts from around the country and globe what they see as the most important skillsets, challenges, and budget priorities for this year, some pointed to new advancements such as AI and martech, and how to manage all of the data that goes along with those developments, but many others circled back to the very basics: great writing skills, storytelling, and great content that connects with others.

The infographic below includes a ton of great information to think about, but I want to touch on a few of the key skillsets and challenges these top marketing experts are watching for 2020.

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Topics: Content, Personas, Strategy

Lessons From 15 Years: Telecom Industry Marketing Means Staying On Top Of Everchanging Trends

January 07,2020 | BY: Kristin Jones

Allow me to date myself a bit. Obviously, if I’m offering insights into 15 years of owning my own marketing firm (plus my years with other agencies and in-house before that), I’ve been around a little while, though 20 years, or even a bit more, truly doesn’t feel like all that long.

Until, that is, I think about the changes in how we do, well, almost everything, as it relates to telecommunications.

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Topics: Content, Audits, Marketing Lessons

What Do You Know About Your Marketing Content?

January 01,2020 | BY: Kristin Jones

No marketing or public relations campaign is completed when the last of the content is published and promoted. There is still one important step to undertake in order to maximize the results of your next campaign: analysis.

It is important to know as much as you can about your content and campaign, and the results it yields, in order to improve the next time around. That means monitoring key metrics, digging through the data, and uncovering what Spiralytics calls content intelligence in this infographic.

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Topics: Content, Analytics, Audits

ICYMI: The 2019 Inbound Marketing Advice Posts To Read In 2020

December 31,2019 | BY: Kristin Jones

Congratulations! Another year full of successes celebrated and lessons learned has passed, and the next round of opportunities lies ahead. It’s been busy, hasn’t it?

If you are like me, you missed a few things along the way — I get it. With more than 100 new posts on the Inbound Accelerator, I doubt you had time to read every one. But there are a few I think you really need to see, so I’ve rounded them up together. These are the posts our visitors and followers read the most, and for good reason. This top 10 list touches on social media, contributed articles, how to create great content, and how to use that content in a complete integrated public relations and inbound marketing program.

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Topics: Social Media, Content, Marketing Lessons

5 Elements Of A Complete Marketing Content Package (video)

November 15,2019 | BY: Kristin Jones

Successful content or inbound marketing requires working from an established strategy to create comprehensive campaigns that touch on all content distribution channels to reach the most potential sales prospects and engage them in ways that generate qualified leads and closed deals.

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Topics: Planning, Public Relations, Content, Campaigns

Rethinking Search Optimization: Content That Goes Beyond Keywords

November 14,2019 | BY: Kristin Jones

There was a time when every conversation around search engine optimization focused on one specific topic: keywords. How to choose keywords (such as selecting keywords that have a high search rating, but are ones that allow you to be competitive). Where to place keywords in the structure of your website (also called on-page SEO). How to work keywords into your content.

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Topics: SEO, Blog, Content

A Training Plan For Your Content Marketing

November 13,2019 | BY: Kristin Jones

Is your content marketing coming up short? Doesn’t quite have the energy and strength you’d like to see (or that you remember from a few years ago, when you were more diligent)?

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Topics: Inbound Marketing, Content

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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