INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

5 Elements Of A Complete Marketing Content Package (video)

November 15,2019 | BY: Kristin Jones

Successful content or inbound marketing requires working from an established strategy to create comprehensive campaigns that touch on all content distribution channels to reach the most potential sales prospects and engage them in ways that generate qualified leads and closed deals.

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Topics: Planning, Public Relations, Content, Campaigns

Rethinking Search Optimization: Content That Goes Beyond Keywords

November 14,2019 | BY: Kristin Jones

There was a time when every conversation around search engine optimization focused on one specific topic: keywords. How to choose keywords (such as selecting keywords that have a high search rating, but are ones that allow you to be competitive). Where to place keywords in the structure of your website (also called on-page SEO). How to work keywords into your content.

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Topics: SEO, Blog, Content

A Training Plan For Your Content Marketing

November 13,2019 | BY: Kristin Jones

Is your content marketing coming up short? Doesn’t quite have the energy and strength you’d like to see (or that you remember from a few years ago, when you were more diligent)?

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Topics: Inbound Marketing, Content

B2B Content Marketing In 2019 And Beyond (infographic)

November 01,2019 | BY: Kristin Jones

When Walker Sands talked to 300 marketers and company leaders earlier this year about the role of content marketing, they found some interesting results.

Not surprisingly, content is nearly universally accepted as a part of B2B marketing: 98 percent of respondents say its performance justifies its cost.

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Topics: Content, Statistics, Infographic

3 Stats and 3 Steps That Explain Why Lead Nurturing Shortens The Sales Cycle

October 23,2019 | BY: Kristin Jones

 

What if you could move a prospect from “lead” to “customer” more quickly, shortening the sales cycle and improving your marketing efficiency? You can, by nurturing leads with an automated series of offers and emails that are targeted and relevant.

Market2Lead found that nurtured leads generally have a 23 percent shorter sales cycle. Lead nurturing combined with closed loop marketing also provides vital information back to your team that pinpoints actions leads take when they are nearing a decision. This means you don’t send leads on to the sales team until they are qualified, improving your sales closing rate as well.

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Topics: Lead Nurturing, Content

Content Marketing Hits Its Stride In 2019

September 18,2019 | BY: Kristin Jones

According to a survey by Zazzle Media, marketers are finally becoming almost completely comfortable with content marketing and all that it entails.

Nearly 9 in 10 surveyed in 2019 say they feel their content marketing strategy is linked to all other parts of their business, compared to fewer than half of respondents just a year ago. The proportion of marketers who say they know the best practices for implementing content marketing has also jumped in the last year.

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Topics: Content, Statistics

Lessons From 15 Years Of Marketing: Expertise Essential For Marketing Within The Life Sciences Field

August 22,2019 | BY: Kristin Jones

Every industry has individual nuances in marketing tactics, techniques and needs. And while nearly every B2B market is also filled with industry-specific knowledge and vocabulary that marketers must understand in order to create credible content, when it comes to businesses in the life sciences sphere, the need for expertise and immersion in the field is even greater.

Life sciences, as a field, encompasses a wide range of businesses, most of which support the infrastructure that enables the healthcare system, from medical device manufacturers, to pharmaceutical companies, DNA research, and the contract research organizations that take on drug discovery, pre-clinical and clinical trial research for pharmaceutical and biotech companies.

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Topics: Public Relations, Content, Bylined Articles, Marketing Lessons, Life Sciences

How Marketers Use Original Research To Fuel Content (infographic)

June 28,2019 | BY: Kristin Jones

One of the most compelling tactics marketers can use when creating content is to provide audiences with useful information they can’t find anywhere else. That information is typically in the form of research — either from surveys, owned data, or by analyzing data from other sources.

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Topics: Content, surveys

3 Marketing Benefits of Personalized Healthcare Communications

June 18,2019 | BY: Kristin Jones

Healthcare marketing has traditionally been dominated by two approaches: awareness campaigns on billboards, print media and broadcast; and general educational material, first as magazines, and now in electronic newsletters, blogs and websites. All of it is focused on a broad audience.

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Topics: Content, healthcare

“Ok, Google—How Do I Optimize For Voice Search?”

June 12,2019 | BY: Kristin Jones

Between the growth of hands-free use of mobile devices and the explosion home “digital assistants” like the Amazon Echo, voice searches are rapidly becoming the norm rather than the exception.

But these types of searches require web pros and marketers to take a new approach to optimizing their pages, though some of the tips included in this infographic from Headway Capital apply equally to all types of search, including search engines’ preference for pages with fast loading time and searchers’ preference for results that provide easy-to-read information.

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Topics: SEO, Website, Content

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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