INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

4 Times B2B Marketing Was Anything But Boring

August 09,2022 | BY: Kristin Jones

LinkedIn is the social media home of B2B marketing, but even the platform dedicated to business admits that B2B marketing may have a bit of a reputation problem: Many people think it’s boring.

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Topics: Content, Writing, Infographics, B2B Marketing

The Basics of Content Marketing in One Fun Video

February 22,2022 | BY: Kristin Jones

Sometimes the best way to learn about something is to witness a great example. I’m always watching for examples of emails, landing pages, blog posts and more that we can take inspiration from in our work.

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Topics: Content, Video, Content Strategy

Best of 2021: Our Most-Used Content Marketing Advice & Insights

December 20,2021 | BY: Scott Muff

We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?

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Topics: Social Media, Content, Strategy

10 Ideas for Making Your Marketing Content Interactive

October 05,2021 | BY: Scott Muff

Just text is not enough.

Even adding images and video may not be enough.

Think about expanding your marketing content beyond something for your audience to passively consume to something that requires the audience to actively engage.

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Topics: Website, Content, Interactive Content

Adding Multimedia Options To Your Content Marketing: Webinars & Podcasts

June 02,2021 | BY: Scott Muff

According to FlowApp, more than 50 percent of marketers had planned to increase the number of webinars they created in 2020—it was the perfect year for it!

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Topics: Content, Video, Content Strategy

Benefits of Content Marketing For Enterprise Software Brands

May 11,2021 | BY: Scott Muff

In a complex industry centered around information and data, it is no wonder that enterprise software marketers find results in content marketing. When buyers are making decisions about solutions that may need to scale to fit the needs of thousands of employees, often in dozens of locations, the decision-making process is methodical and relies on detailed information and trust.

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Topics: Content, Content Marketing, Enterprise Software

Are These Marketing Predictions for 2021 Coming True?

March 03,2021 | BY: Scott Muff

As 2020 closed out what became a very unusual year in business, marketing and life in general, Pan Communications asked a number of CMOs and marketing leaders to weigh in one their predictions for 2021.

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Topics: Content, Strategy, Analytics

Your Ultimate Business Blog Writing Checklist

February 23,2021 | BY: Scott Muff

Business blogs are among the three primary forms of media used in the content marketing strategies today, according to HubSpot, with both B2B and B2C brands relying on storytelling to grow awareness, increase website traffic and SEO performance, and drive lead generation.

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Topics: Business Blog, Content, Writing

What B2B Marketers Are Including In Their 2021 Strategy

February 19,2021 | BY: Kristin Jones

When Sagefrog Marketing surveyed B2B marketers late last year about their 2021 plans, they found many things remained much the same—most have a formal marketing plan, the majority use a combination of in-house and out-sourced resources, and the most common tactics remained similar to the past. But they also saw the impacts of 2020’s economic upheaval in priorities.

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Topics: Website, Content, Strategy

Don’t Let These Mistakes Sink Your Inbound Marketing Campaign

February 03,2021 | BY: Scott Muff

In the game of Battleship, the largest ship on the board is the aircraft carrier, and taking it out requires five direct hits. But some of the smaller ships can only sustain a couple of hits before they no longer stay afloat.

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Topics: Lead Nurturing, Inbound Marketing, Content, Personas, Sales-Marketing Alignment

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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