INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Get More From Your Content: 21 Life-Lengthening Tips

February 06,2019 | BY: Kristin Jones

 

We know that some marketing content just doesn’t last—depending on where you look, the half-life of a tweet is anywhere from just 18 minutes to maybe 2.5 hours. Either way, they aren’t going to be around for long.

But there are ways of extending the life of your tweets and other social media and online content, as the infographic below from Maria Peagler of Social Media Online Classes shows.

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Topics: Blog, Social Media, Content

Q&A: How JONES and West Use Contributed Articles In Marketing Campaigns

February 05,2019 | BY: Kristin Jones

As public relations and marketing continue to meld into a cohesive communications effort, working together to achieve corporate goals, JONES has helped one long-time client make the most of thought leadership articles, a traditional PR tactic, to increase website traffic and lead generation.

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Topics: Bylined Articles, Content, Client Succes

Defining Your Marketing Approach: Digital vs. Content vs. Inbound

January 31,2019 | BY: Kristin Jones

How do you define your marketing strategy?

 

Are you a digital marketer?

A content marketer?

An inbound marketer?

 

Does the distinction matter?

 

I think it does. How you define your strategy provides the guidance you need to be sure you are maximizing your resources.

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Topics: Inbound Marketing, Content, Planning

Quality Counts When Crafting Blogs & Website Content

January 22,2019 | BY: Kristin Jones

Whether you are writing a business blog post, an email, or the content for your standard website pages (the home page, “About Us,” product pages, FAQs, and more), first impressions matter, and the quality of your content is one of the four elements that make an instant impact.

Your blog posts and website content must be on-message, educational, valuable and well-written.

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Topics: Content, Website, Business blog

Visual 5 Step Guide To Content, Distribution & SEO

January 16,2019 | BY: Kristin Jones

 

Website success starts with content. It starts with creating high quality content, then distributing it in places your prospects, leads and customers will find. As they find it, and like it, their actions signal search engines that it truly IS high quality content, and the search engines respond with improved search rankings.

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Topics: Content, Campaigns, SEO

How Do YOU Use Content In Your Marketing? (Infographic)

December 14,2018 | BY: Kristin Jones

Creating content is one piece of the inbound marketing puzzle, but just as important is your strategy for distributing content to reach key audiences. According to a survey by Content Marketing Institute and Marketing Profs, the average B2B organizations uses eight different tactics for distributing or promoting content.

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Topics: Content

Get More Mileage From Your Marketing Content (infographic)

November 30,2018 | BY: Kristin Jones

 

We know that from an environmental standpoint, single-use items are falling quickly out of fashion, whether plastic straws, plastic shopping bags or foam coffee cups, the push is to replace those “one and done” items with more lasting, reusable alternatives.

Did you know you can do the same thing with your marketing content? Why create single-use material when you can put it to work again and again, in a new format, to reduce your cost of content creation?

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Topics: Content, Campaign Planning

Simple Steps To Better Content

November 28,2018 | BY: Kristin Jones

 

How do you create content that strikes a chord with readers and can be easily found by those most likely to read, use and share it?

While the search algorithms and promotion strategies involved in reaching the maximum possible audience may be complex, a few simple rules apply to creating content that meets readers’ needs.

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Topics: Content, Writing, SEO

Are You Marketing What Sales Is Selling?

November 20,2018 | BY: Kristin Jones

You know, and I know, that marketing plays an essential role in developing leads and in developing demand for your company’s products and services. Marketing content sets the stage for the sales team to close deals that drive corporate achievements.

But even the best marketing content is useless if it isn’t focused on the right products, services, benefits and customers. If what you are marketing isn’t what sales is selling, everyone will miss the mark.

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Topics: Sales, Content

Hey, Alexa, How Should I Write For Voice Search?

November 14,2018 | BY: Kristin Jones

Siri, what time is it in Berlin? Alexa, find a recipe for sugar cookies. OK, Google, what restaurants are near me?

In just two years, as many as half of all internet searches will likely be voice searches, according this infographic by Grazitti Interactive that was recently shared on MarketingProfs.com.

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Topics: SEO, Content

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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