INBOUND ACCELERATOR

When Sagefrog Marketing surveyed B2B marketers late last year about their 2021 plans, they found many things remained much the same—most have a formal marketing plan, the majority use a combination of in-house and out-sourced resources, and the most common tactics remained similar to the past. But they also saw the impacts of 2020’s economic upheaval in priorities.

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Topics: Website, Content, Strategy

In the game of Battleship, the largest ship on the board is the aircraft carrier, and taking it out requires five direct hits. But some of the smaller ships can only sustain a couple of hits before they no longer stay afloat.

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Topics: Lead Nurturing, Inbound Marketing, Content, Personas, Sales-Marketing Alignment

I recently shared a list of 14 different types of content to create for your B2B website as just the beginning of a checklist to spark inspiration for an integrated content marketing strategy. Today, I’m going to offer up 15 more ideas, this time focusing on other channels for distributing content, from social media and email to third-party publication and your own sales team.

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Topics: Content, Strategy, Integrated Marketing & PR

At the risk of showing my age, today’s topic takes me back to middle school and a song any guy that age would never forget—a parody by Weird Al Yankovic that turned a Michael Jackson great from “Beat It” into “Eat It.”

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Topics: SEO, Content

Content marketing is a huge umbrella term, but many of the simple tips included in this infographic from SEO National can be applied to nearly every aspect, whether you are creating social media content for a B2C business or developing in-depth whitepapers and bylined articles to build industry authority and leadership in a B2B field.

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Topics: Content

The importance of high-quality website content is hard to underestimate.

As was noted in the latest survey report on website strategy released by JONES and our partner HubSpot:

“In the end, (a website’s) goal must be to provide users with the information they want, when and where they need it.”

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Topics: SEO, Website, Content, Audits, Content Creation

When times are lean—and 2020 and 2021 are turning into lean times for many marketing programs—it is essential to make the most of what you already have.

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Topics: Sales Funnel, Content, Audits

Some things about content marketing change from year to year, and others simply become more obvious. When it comes to the advantages of working from a documented content marketing strategy, the answer is obvious: Having a strategy pays off.

That can be seen in the results of the Content Marketing Institute’s annual survey of B2B marketers, in which one of their continuing questions is: Do you have a documented content marketing strategy?

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Topics: Content, Strategy, Analytics

Several times a week, I write a blog post to share advice and insights about integrated public relations and marketing and the various tools and tactics involved in everything from brand development to campaign implementation.

Blog posts are written by me several times each week to share advice and insights.

Which of those sentences sounded better to your ear?

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Topics: Calls-to-action, Content, Writing

Creating a comprehensive content marketing strategy requires more than brainstorming a few blog post titles and writing social media updates. It should include taking a close look at 10 different questions about your audience, your goals, your competition and the market environment.

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Topics: Content, Strategy