INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

An Inside Look at a B2B Tech Rebrand

May 29,2023 | BY: Kristin Jones

Throughout its 20-year history, Viiz has provided robust technology, cutting-edge innovation and a human touch in moments that matter most. Yet its previous brand, messaging and website fell behind in reflecting the company’s evolution, innovation and market expansion.

Here’s an inside look at this successful B2B tech rebrand: 

Read More

Topics: Branding, Website, Client Success, Design

5 Ways You Know You Picked the Right Vendor to Execute Your Brand

December 13,2022 | BY: Kristin Jones

Developing a new brand—whether from scratch or in a rebranding project—is an intense endeavor. It requires a significant investment of resources, either in-house or in hiring an agency, to develop a comprehensive brand positioning and imagery strategy, complete with design guidelines that are intended to maintain the integrity of that brand image in all the content to be created moving forward.

Read More

Topics: Branding, Client Success, Design

Client Success: Building a More Complete Content Funnel for Actium Health

June 28,2022 | BY: Kristin Jones

Since the inception of our firm, and the beginning of this blog, JONES has focused on helping clients with the strategy development and content creation necessary to fill all levels of the sales funnel. Our work with Actium Health is no exception—we have filled the previous gaps in their content catalog exceptionally well.

Read More

Topics: Sales Funnel, Healthcare Marketing, Content Creation, Client Success Stories, Design, Healthcare IT

10 Web Design Trends to Watch

May 10,2022 | BY: Kristin Jones

We know that websites continue to be on the minds of B2B marketers, with good reason.

Read More

Topics: Website, Design

6 Website Design Strategies to Use in 2021 and Beyond

May 12,2021 | BY: Scott Muff

As we mentioned in a full review of website strategy trends highlighting research from our partners at HubSpot, websites are the most important content distribution channel you have, which is likely why nearly two-thirds of marketers reported plans to invest in upgrades within a year following the survey.

Read More

Topics: Website, Design

8 Benefits Of Hiring A Full-Service Marketing Agency

July 21,2020 | BY: Kristin Jones

When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.

Read More

Topics: Collaboration, Public Relations, Strategy, Writing, Management, Marketing Lessons, Integrated Marketing & PR, Agency Partners, Design

Improve Your Email Design To Improve Open & Click-Through Rates

June 10,2020 | BY: Scott Muff

Do you know what your email campaigns look like when the reach the intended targets? Consider all the different places that your emails may be opened — even B2B emails are no longer opened strictly on desktop or laptop devices.

Read More

Topics: Inbound Marketing, HubSpot, Design

How To Audit Your Existing Website (free template)

April 07,2020 | BY: Scott Muff

Chances are that your business website today serves as your advertising, front door, sales floor, customer service desk, and human resources and recruitment office—and needs to answer the same questions and often perform the same functions as the individuals who work in all of those areas. That is the expectation today’s consumers have of business websites.

But if your website was built 10 years ago, it may not meet all of those expectations.

Read More

Topics: Website, Audits, Design, Templates

7 Essentials of Website Design

January 15,2019 | BY: Kristin Jones

 

Creating a successful business website requires blending together elements that touch on all aspects of marketing, design and public relations. It requires a multi-faceted approach that takes in the big picture while also focusing on the little details.

Read More

Topics: Website, Design

How Graphics Can Tell Stories That Words Can’t Convey

November 07,2018 | BY: Kristin Jones

Images can sometimes tell stories that words can’t begin to translate, especially when the information being presented is complex.

Read More

Topics: Content, Design

0 Comments

Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

Connect with Scott

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas