INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Client Success: Building a More Complete Content Funnel for Actium Health

June 28,2022 | BY: Kristin Jones

Since the inception of our firm, and the beginning of this blog, JONES has focused on helping clients with the strategy development and content creation necessary to fill all levels of the sales funnel. Our work with Actium Health is no exception—we have filled the previous gaps in their content catalog exceptionally well.

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Topics: Sales Funnel, Content Creation, Client Success, Design, Healthcare IT

10 Web Design Trends to Watch

May 10,2022 | BY: Kristin Jones

We know that websites continue to be on the minds of B2B marketers, with good reason.

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Topics: Website, Design

6 Website Design Strategies to Use in 2021 and Beyond

May 12,2021 | BY: Scott Muff

As we mentioned in a full review of website strategy trends highlighting research from our partners at HubSpot, websites are the most important content distribution channel you have, which is likely why nearly two-thirds of marketers reported plans to invest in upgrades within a year following the survey.

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Topics: Website, Design

8 Benefits Of Hiring A Full-Service Marketing Agency

July 21,2020 | BY: Kristin Jones

When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.

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Topics: Collaboration, Public Relations, Strategy, Writing, Management, Marketing Lessons, Integrated Marketing & PR, Agency Partners, Design

How To Audit Your Existing Website (free template)

April 07,2020 | BY: Scott Muff

Chances are that your business website today serves as your advertising, front door, sales floor, customer service desk, and human resources and recruitment office—and needs to answer the same questions and often perform the same functions as the individuals who work in all of those areas. That is the expectation today’s consumers have of business websites.

But if your website was built 10 years ago, it may not meet all of those expectations.

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Topics: Website, Audits, Design

7 Essentials of Website Design

January 15,2019 | BY: Kristin Jones

 

Creating a successful business website requires blending together elements that touch on all aspects of marketing, design and public relations. It requires a multi-faceted approach that takes in the big picture while also focusing on the little details.

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Topics: Website, Design

7 Characteristics Of The Best Infographics — In An Infographic!

April 20,2018 | BY: Kristin Jones

Infographics play a growing role in content marketing, especially in a world where consumers — and business buyers — say they want short, easy to digest, visual  content from brands and companies

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Topics: Business Blog, Infographics, Content Creation, Design

Why Creating Great Content Matters

October 03,2017 | BY: Kristin Jones

We get it: creating great content is tough. So tough, in fact, that 46 percent of respondents to a survey by Ascend2 labeled relevant content creation as one of the most difficult marketing tasks.

Sometimes it’s easy to think maybe content doesn’t have to be great—after all, have you seen some of the stuff that goes viral? And isn’t volume the key?

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Topics: Inbound Marketing, Writing, Content Creation, Content Strategy, Design

Branding Strategies: Choosing Colors & Fonts (infographics)

September 27,2017 | BY: Kristin Jones

I know we’ve said it many times: A logo is not a brand. And neither is a combination of colors and typography the same as a brand.

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Topics: Branding, Design

8 Elements Every Brand Concept Should Include

November 10,2016 | BY: Kristin Jones

 

We’ve said before that a brand is more than a logo, and when you contract with an agency to help you develop a new brand or refresh an existing brand, you deserve more than a couple of taglines.

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Topics: Branding, Strategy, Design

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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