A blog dedicated to advancing inbound marketing and PR


5 Steps To Automated Lead Nurturing

February 12,2019 | BY: Kristin Jones


Automated lead nurturing is a key marketing tool that provides you with the ability to develop and maintain connections with prospects and leads without going directly to the labor-intensive aspects of direct contacts with sales personnel.

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Topics: Lead Nurturing, Email

Better Emails: One Case Study—And Dozens Of Stats—At A Time

December 12,2018 | BY: Kristin Jones

Email is an essential part of an inbound marketing strategy, from promoting your website, blog or other content, to the automated nurturing emails that strengthen the connection between your brand and your leads. compiled 15 email optimizations hacks and the stats to back them up in this infographic — I’m sure you’ll find a nugget you can use.

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Topics: Email

5 Email Marketing Mistakes to Avoid At All Costs

November 27,2018 | BY: Kristin Jones


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Topics: Email

Email for Inbound Marketing: Do This, Not That (infographic)

July 20,2018 | BY: Kristin Jones

While spam emails are irritating to everyone, more than 85 percent of consumers say they DO want to hear from companies they do business with, especially when companies take care to fill those emails with content and offers that consumers find useful.

So how do you keep your emails from hitting the junk folder or going unopened?

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Topics: Email

19 Ideas For Emails: Lead Nurturing & More

May 09,2018 | BY: Kristin Jones

While it can be tempting to draw a distinct line between “email marketing” (often used strictly as an outbound tactic) and “inbound marketing,” in reality, email is an essential element in inbound marketing strategies as the vehicle for automated lead nurturing.

Carefully crafting each email in a lead nurturing workflow means providing your contacts with value that brings them back to your website and moves them further through the sales funnel. (Check out our Lead Nurturing Toolkit, including a Nurturing Workflow Template, for more details.)

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Topics: Lead Nurturing, Email

Lead Nurturing Emails: Personalize, Customize, Guide

April 24,2018 | BY: Kristin Jones

Automated lead nurturing emails are an essential element in inbound marketing, providing the continuing connection after a visitor converts into a lead on your website.

By emphasizing three primary tactics when writing your lead nurturing workflow emails, you can capitalize on the benefits these emails have over random mass mailings — namely a 4-10 times higher response rate.

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Topics: Lead Nurturing, Email, Marketing Automation

Email Marketing Priorities & Tactics for Inbound Marketers

March 30,2018 | BY: Kristin Jones

When inbound marketers turn to email, their most important goal is increasing engagement — using emails to bring contacts and leads back to their website — followed closely by increasing customer acquisition.

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Topics: Email

6 Essential Email Marketing Tips for 2018

March 28,2018 | BY: Kristin Jones


While we frequently remind readers that inbound marketing means creating the content that brings prospects to you, rather than pushing advertising out to your prospects, email is one of those traditionally outbound tactics with a definite place in your inbound strategy.

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Topics: Email

B2B Content Marketing & Email Marketing in 2018

March 23,2018 | BY: Kristin Jones

While communications methods are continually shifting, and messaging apps are becoming more accepted, email remains a key channel for B2B marketers to reach out to target audiences with content.

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Topics: Email, Content Marketing

Email Marketing Benchmarks: 10 Industries & 5 Tips

March 22,2018 | BY: Kristin Jones


Amongst inbound marketers, email marketing is an essential tool for connecting with prospects, contacts and leads, and while each brand and each industry will have a different approach to using email marketing, everyone should be measuring key metrics and seeking ways to improve them.

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Topics: Metrics, Email


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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