INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Lessons From 15 Years: Ask The Right Questions, Set Measurable Goals, And Deliver On Expectations

June 25,2019 | BY: Kristin Jones

Sometimes the most important lessons are those that may seem obvious or simple, but which are overlooked and ignored in the search for the next big thing. We, as humans and as marketers, sometimes convince ourselves that success is complicated and that the best strategy is something we haven’t yet tried.

We forget to go back to the basics upon which a successful marketing strategy should be built. This can be especially true of agencies that strive to differentiate themselves by being creative and innovative and coming up with new ideas to wow and woo potential clients. But when the very foundations of a marketing strategy are ignored, the whole thing tends to collapse.

This Marketing Lesson post focuses on the three simple (not easy, but simple) steps that every marketing strategy should build from.

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Topics: Goal Setting, Do the Math, Marketing Lessons

Marketing Goals + Documented Strategy = More Marketing Success

March 02,2018 | BY: Kristin Jones

 

Can you reel off the goals your marketing department has set for 2018? What are your targets for lead generation, lead-to-sale conversion rates, average revenue from marketing-influenced customers?

Had you even set those kinds of marketing goals?

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Topics: Goal Setting, Strategy

Is Your Marketing Department Withholding Information?

July 28,2015 | BY: Kristin Jones

 

Sales AND marketing. Or is it sales VS. marketing? Unfortunately, for some organizations, the two departments who most need to work together have a tendency to take sides and point fingers when it’s time to set goals, evaluate results or allocate budget.

 

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Topics: Sales Funnel, Collaboration, Lead Generation, Goal Setting, Inbound Marketing, Closed-Loop Marketing, HubSpot, Presentations, Speaking, Statistics

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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