INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Why And How To Set Goals For Your Content Marketing Campaigns

May 05,2020 | BY: Kristin Jones

We all constantly set goals, some informal, others documented for our reference and for others. As a runner, I’ve seen many different approaches to setting goals. Some runners have very specific time goals—such as meeting the qualifying time to be able to run the Boston Marathon — while others take a less disciplined approach with goals to simply finish the race and enjoy it. I’ve even seen a runner whose goal was to pet 200 dogs in the course of a half-marathon as a fundraising endeavor.

Every runner sets goals based on what he or she wants from the race. It makes it easier to stay focused during the months of training leading up to the big event.

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Topics: Goal Setting, Analytics, Metrics

Do The Math To Calculate Marketing Goals (video)

January 10,2020 | BY: Kristin Jones

One of the most common questions I’m asked is this:

How much website traffic, and how many sales leads, do we need to generate to enable our company to achieve its revenue goals?

That’s a very good question, and it’s one you should be asking, because everything you do as a marketer should be focused toward the end goal of achieving your company’s objectives. And we know that marketers who set goals are 4x as likely report success as those who don’t.

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Topics: Goal Setting, Service Level Agreements, Sales-Marketing Alignment, Video blog posts

Lessons From 15 Years: First, You Have To Do The Data Work

October 10,2019 | BY: Kristin Jones

In some professions, you have to do the dirty work to set up a project for success. Building the tallest skyscraper begins with making sure the ground is prepped and a solid foundation in place. Creating the most delectable dessert begins with making a mess in the kitchen. It takes some dirty work before the genius can be seen.

In marketing, it’s not so much dirty work as it is data work.

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Topics: Goal Setting, Analytics, Metrics, Audits, Marketing Lessons

Lessons From 15 Years: Ask The Right Questions, Set Measurable Goals, And Deliver On Expectations

June 25,2019 | BY: Kristin Jones

Sometimes the most important lessons are those that may seem obvious or simple, but which are overlooked and ignored in the search for the next big thing. We, as humans and as marketers, sometimes convince ourselves that success is complicated and that the best strategy is something we haven’t yet tried.

We forget to go back to the basics upon which a successful marketing strategy should be built. This can be especially true of agencies that strive to differentiate themselves by being creative and innovative and coming up with new ideas to wow and woo potential clients. But when the very foundations of a marketing strategy are ignored, the whole thing tends to collapse.

This Marketing Lesson post focuses on the three simple (not easy, but simple) steps that every marketing strategy should build from.

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Topics: Goal Setting, Marketing Lessons, Agency Partners

Marketing Goals + Documented Strategy = More Marketing Success

March 02,2018 | BY: Kristin Jones

 

Can you reel off the goals your marketing department has set for 2018? What are your targets for lead generation, lead-to-sale conversion rates, average revenue from marketing-influenced customers?

Had you even set those kinds of marketing goals?

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Topics: Goal Setting, Strategy

Quick Marketing Tip: Set SMART Goals for 2018

December 18,2017 | BY: Kristin Jones

Have you outlined your 2018 inbound marketing campaign calendar yet? What about goals—do you know what you want those campaigns to achieve?

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Topics: Goal Setting, Strategy, Analytics

Is Your Marketing Department Withholding Information?

July 28,2015 | BY: Kristin Jones

 

Sales AND marketing. Or is it sales VS. marketing? Unfortunately, for some organizations, the two departments who most need to work together have a tendency to take sides and point fingers when it’s time to set goals, evaluate results or allocate budget.

 

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Topics: Sales Funnel, Collaboration, Lead Generation, Goal Setting, Inbound Marketing, Closed-Loop Marketing, HubSpot, Speaking, Statistics, Sales-Marketing Alignment

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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