INBOUND ACCELERATOR

 

We’ve said that it is important to write blog posts for readers. (See here.) But that brings up a key question: Who are your readers? And who do you want to have as readers?

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Topics: Sales Funnel, Lead Generation, Business Blog, Content Creation

Two questions are at the center of developing a business blog strategy to drive inbound marketing:

How often should I publish blog posts?

How long will it take to have a sizeable impact on my website traffic and lead generation?

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Topics: Lead Generation, Business Blog, Metrics, Infographics

If you were to write a Christmas wish list for your marketing department, what would it include?

I envision mine as a “12 Days of Christmas” style countdown, that combines to create a fantastic inbound marketing campaign, all in one neat package and ready to go.

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Topics: Lead Generation, Inbound Marketing, Campaign Planning, Content Strategy

It’s December 5 - how many times have you heard your favorite (or most-hated) holiday song?

While a partridge in a pear tree sounds romantic as a gift, and I don’t know of many people who would turn down five gold rings, some of other gifts bestowed in those infamous 12 days are more than little over-the-top.

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Topics: Lead Generation, Inbound Marketing, Campaign Planning, Content Strategy

A key component to a complete inbound marketing campaign is the downloadable asset or offer. It is this piece of valuable information, insight, or assistance that triggers conversion and online lead generation.

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Topics: Lead Generation, Inbound Marketing, Content Creation, Campaign Planning, Content Strategy

 

In order to generate online leads with downloadable content offers, you have to create offers that have a strong appeal and value to your prospects. Makes sense, right?

I’ve said all along that inbound marketing requires valuable content, but what content is most valuable to your prospects today? What offers will entice them to convert from a visitor into a lead?

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Topics: Lead Generation, Content Creation, Content Strategy

We know from years of surveys that generating website traffic is always a challenge and a top priority for marketers. You’ll find it listed in the State of Inbound 2017 report created by HubSpot, and in the 2016 report, and in the same reports for years before that.

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Topics: Lead Nurturing, Lead Generation, Analytics

With 4 of 5 consumers (and a similar number of business leaders) saying they would rather watch a video about a product than read text (more on that here and here), it just makes sense to put videos in places that make the most of your automated lead nurturing: your lead nurturing emails.

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Topics: Lead Generation, Content

Consider this:

• Three in five executives would rather watch a video about a product than read text.

• Emails with embedded video thumbnails had a 300 percent boost in click-through rates for Wistia, compared to those with plain images.

Translation: You can improve the effectiveness of your automated lead nurturing emails by incorporating video.

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Topics: Lead Generation, Content

Lead generation is essential. But it isn’t enough. While increasing the overall number of leads generated through inbound marketing should increase sales based on sheer volume, it can also set up your sales department to chase more dead ends, unless you are also scoring leads and qualifying them to pinpoint those most likely to be successful sales.

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Topics: Lead Nurturing, Lead Generation