We’ve said that it is important to write blog posts for readers. (See here.) But that brings up a key question: Who are your readers? And who do you want to have as readers?
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We’ve said that it is important to write blog posts for readers. (See here.) But that brings up a key question: Who are your readers? And who do you want to have as readers?
Read MoreTopics: Sales Funnel, Lead Generation, Business Blog, Content Creation
Two questions are at the center of developing a business blog strategy to drive inbound marketing:
How often should I publish blog posts?
How long will it take to have a sizeable impact on my website traffic and lead generation?
Read MoreTopics: Lead Generation, Business Blog, Metrics, Infographics
If you were to write a Christmas wish list for your marketing department, what would it include?
I envision mine as a “12 Days of Christmas” style countdown, that combines to create a fantastic inbound marketing campaign, all in one neat package and ready to go.
Read MoreTopics: Lead Generation, Inbound Marketing, Campaign Planning, Content Strategy
It’s December 5 - how many times have you heard your favorite (or most-hated) holiday song?
While a partridge in a pear tree sounds romantic as a gift, and I don’t know of many people who would turn down five gold rings, some of other gifts bestowed in those infamous 12 days are more than little over-the-top.
Read MoreTopics: Lead Generation, Inbound Marketing, Campaign Planning, Content Strategy
November 30,2017 | BY: Kristin Jones
A key component to a complete inbound marketing campaign is the downloadable asset or offer. It is this piece of valuable information, insight, or assistance that triggers conversion and online lead generation.
Read MoreTopics: Lead Generation, Inbound Marketing, Content Creation, Campaign Planning, Content Strategy
In order to generate online leads with downloadable content offers, you have to create offers that have a strong appeal and value to your prospects. Makes sense, right?
I’ve said all along that inbound marketing requires valuable content, but what content is most valuable to your prospects today? What offers will entice them to convert from a visitor into a lead?
Read MoreTopics: Lead Generation, Content Creation, Content Strategy
We know from years of surveys that generating website traffic is always a challenge and a top priority for marketers. You’ll find it listed in the State of Inbound 2017 report created by HubSpot, and in the 2016 report, and in the same reports for years before that.
Read MoreTopics: Lead Nurturing, Lead Generation, Analytics
With 4 of 5 consumers (and a similar number of business leaders) saying they would rather watch a video about a product than read text (more on that here and here), it just makes sense to put videos in places that make the most of your automated lead nurturing: your lead nurturing emails.
Read MoreTopics: Lead Generation, Content
Consider this:
Three in five executives would rather watch a video about a product than read text.
Emails with embedded video thumbnails had a 300 percent boost in click-through rates for Wistia, compared to those with plain images.
Translation: You can improve the effectiveness of your automated lead nurturing emails by incorporating video.
Read MoreTopics: Lead Generation, Content
Lead generation is essential. But it isn’t enough. While increasing the overall number of leads generated through inbound marketing should increase sales based on sheer volume, it can also set up your sales department to chase more dead ends, unless you are also scoring leads and qualifying them to pinpoint those most likely to be successful sales.
Read MoreTopics: Lead Nurturing, Lead Generation
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott