A blog dedicated to advancing inbound marketing and PR


Quick Tip: Use Video to Supercharge Marketing Automation

September 11,2017 | BY: Kristin Jones

Consider this:

  • Three in five executives would rather watch a video about a product than read text.

  • Emails with embedded video thumbnails had a 300 percent boost in click-through rates for Wistia, compared to those with plain images.

Translation: You can improve the effectiveness of your automated lead nurturing emails by incorporating video.

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Topics: Lead Generation, Content

How Scoring Leads Improves Closure Rates

August 24,2017 | BY: Kristin Jones

Lead generation is essential. But it isn’t enough. While increasing the overall number of leads generated through inbound marketing should increase sales based on sheer volume, it can also set up your sales department to chase more dead ends, unless you are also scoring leads and qualifying them to pinpoint those most likely to be successful sales.

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Topics: Lead Nurturing, Lead Generation

Happy 500! A Dozen Inbound Marketing Tips to Celebrate (Infographic)

April 14,2017 | BY: Kristin Jones

It’s hard to believe, but the Inbound Accelerator is celebrating a milestone today: Our 500th post.

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Topics: Lead Generation, Inbound Marketing

What Marketing Automation Can Do For You

April 06,2017 | BY: Kristin Jones

Automation touches every industry, from manufacturing to food service to financial trading. Nearly any task that follows specific if/then rules with limited variations can be automated with today’s technology.

Even marketing.

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Topics: Lead Generation, Inbound Marketing

Client Success: West Turns Original Research into Lead Generation, Media Coverage

March 23,2017 | BY: Kristin Jones

I love being a part of an exciting and successful campaign, and the best moments are those spent in the trenches with our partners as they see the hard work we all put into a campaign pay off.

I was able to witness just that recently as I jumped onto the conference floor with our partner, West Corporation’s Healthcare Division, as they introduced the publication of new report at the Healthcare Information and Management Systems Society (HIMSS) 2017 conference.

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Topics: Lead Generation, Content

5 Steps to Your Next Lead Nurturing Campaign

March 16,2017 | BY: Kristin Jones

You know that lead nurturing campaigns have the potential to shorten your sales cycle and boost conversion rates.

You’ve seen the statistics:

  • Only 25 percent of leads are legitimate and should go to sales.

  • Nurtured leads have a 23 percent shorter sales cycle.

  • Lead nurturing emails get 4-10 times the response rate of a standalone email blast.

So what are you waiting for? Not sure how to start?

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Topics: Lead Nurturing, Lead Generation

Using Social Media to Drive Traffic, Leads & Sales

March 14,2017 | BY: Kristin Jones

Content is a key ingredient in inbound marketing, but it can only be effective if prospects see it. One of the primary ways of promoting your website and your content is through social media.

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Topics: Lead Generation, Social Media

Do You Know How Your Lead Nurturing Campaigns are Doing?

March 09,2017 | BY: Kristin Jones

When first jumping into inbound marketing, it is easy to get caught up in the creation phase. There is so much to do—blog posts to write, calls-to-action and landing pages to create, nurturing workflows to deploy, and leads to follow up on.

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Topics: Lead Nurturing, Lead Generation

Primaris: Turning Inbound On For More Leads

February 21,2017 | BY: Kristin Jones

How can a regional healthcare consultation firm, formerly focused on government RFPs and contracts, enter the commercial marketplace on a national level without breaking the bank on aggressive advertising?

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Topics: Lead Generation, Strategy

Quick Tip: Put CTAs In The Obvious Places

January 23,2017 | BY: Kristin Jones

I’ve called it “the magic formula for turning visitors into leads”. The call-to-action. That magic button that tells your website visitor, blog reader or social media follower “click here.”

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Topics: Calls-to-action, Lead Generation


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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