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Tracking metrics and measuring results are key elements in any marketing plan, whether the business is large or small. Without measurement and analysis, you won’t know if you are spending your limited marketing budget in the right places or if you could improve results with simple changes.
Read MoreTopics: Social Media, Metrics
If you’ve been reading the Inbound Accelerator the last few weeks, you’ve heard about how important it is to monitor your business blog’s performance in order to stack up actual results against goals, make decisions to improve future performance, and prove the ROI of your inbound marketing efforts.
Read MoreTopics: Business Blog, HubSpot, Analytics, Metrics
Measuring blog metrics is an essential task if you want to be able to improve your business blog results and prove the ROI it provides for your marketing strategy. Last week, we covered the first segment of metrics you should be tracking: Traffic.
Read MoreTopics: Business Blog, Analytics, Metrics
One of the key steps in any marketing campaign is analysis — reviewing results to find what works, what doesn’t, and how you can improve the next round. Business blogs written to fuel inbound marketing are no different.
Read MoreTopics: Business Blog, Analytics, Metrics
Two questions are at the center of developing a business blog strategy to drive inbound marketing:
How often should I publish blog posts?
How long will it take to have a sizeable impact on my website traffic and lead generation?
Read MoreTopics: Lead Generation, Business Blog, Metrics, Infographics
Amongst inbound marketers, email marketing is an essential tool for connecting with prospects, contacts and leads, and while each brand and each industry will have a different approach to using email marketing, everyone should be measuring key metrics and seeking ways to improve them.
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Do you know what the most popular viewing time is for business-related videos? Or what platform most business videos are viewed on?
Read MoreTopics: Content, Metrics, Statistics, Video
One of the key benefits of using an inbound marketing content management solution like HubSpot is the reporting data provided back to your company.
Read MoreTopics: Business Blog, HubSpot, Analytics, Metrics
Intuitive, insightful or intelligent? Which type of marketer are you when it comes to applying data to your marketing strategy decisions?
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Nearly one-fourth of marketing teams are using between 10 and 20 different marketing technologies: automation, social tracking, SEO, workflow management and more.
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I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
