INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

HubSpot Blog Metrics: A Tour of HubSpot’s Measuring Tools

April 26,2018 | BY: Kristin Jones

If you’ve been reading the Inbound Accelerator the last few weeks, you’ve heard about how important it is to monitor your business blog’s performance in order to stack up actual results against goals, make decisions to improve future performance, and prove the ROI of your inbound marketing efforts.

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Topics: Business Blog, HubSpot, Analytics, Metrics

Blog Metrics To Measure & Use (Part 2- Lead Conversion)

April 17,2018 | BY: Kristin Jones

Measuring blog metrics is an essential task if you want to be able to improve your business blog results and prove the ROI it provides for your marketing strategy. Last week, we covered the first segment of metrics you should be tracking: Traffic.

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Topics: Business Blog, Analytics, Metrics

Blog Metrics to Measure & Use (Part 1-Traffic)

April 12,2018 | BY: Kristin Jones

One of the key steps in any marketing campaign is analysis — reviewing results to find what works, what doesn’t, and how you can improve the next round. Business blogs written to fuel inbound marketing are no different.

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Topics: Business Blog, Analytics, Metrics

Business Blogging Benchmarks That Impact Traffic & Leads

April 06,2018 | BY: Kristin Jones

Two questions are at the center of developing a business blog strategy to drive inbound marketing:

How often should I publish blog posts?

How long will it take to have a sizeable impact on my website traffic and lead generation?

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Topics: Lead Generation, Business Blog, Metrics, Infographics

Email Marketing Benchmarks: 10 Industries & 5 Tips

March 22,2018 | BY: Kristin Jones

 

Amongst inbound marketers, email marketing is an essential tool for connecting with prospects, contacts and leads, and while each brand and each industry will have a different approach to using email marketing, everyone should be measuring key metrics and seeking ways to improve them.

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Topics: Metrics, Email

16 Benchmarks for Video Marketing [infographic]

October 18,2017 | BY: Kristin Jones

Do you know what the most popular viewing time is for business-related videos? Or what platform most business videos are viewed on?

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Topics: Content, Metrics, Statistics, Video

Quick Tip: Use HubSpot Reporting Data to Improve Your Blog

October 16,2017 | BY: Kristin Jones

One of the key benefits of using an inbound marketing content management solution like HubSpot is the reporting data provided back to your company.

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Topics: Business Blog, HubSpot, Analytics, Metrics

What’s Your Marketing Intelligence MO?

July 05,2017 | BY: Kristin Jones

Intuitive, insightful or intelligent? Which type of marketer are you when it comes to applying data to your marketing strategy decisions?

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Topics: Strategy, Metrics

Marketing Technology: Are You Reaching Overload?

June 30,2017 | BY: Kristin Jones

Nearly one-fourth of marketing teams are using between 10 and 20 different marketing technologies: automation, social tracking, SEO, workflow management and more.

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Topics: Planning, Metrics

Quick Tip: Make Marketing Metrics Meaningful to the C-Suite

June 26,2017 | BY: Kristin Jones

Q2 is coming to a close, and you are working on the reports that will go up the food chain to the C-suite. Which metrics are you including?

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Topics: Inbound Marketing, Metrics

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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