--- title: Turn Twitter Followers Into Referral Engines description: Learn how to get your twitter followers into referrals for your business. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_190_Twitter_Followers.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_190_Twitter_Followers.jpg) ](https://www.jonespr.net/eight-arms-blog/turn-twitter-followers-into-referral-engines) # Turn Twitter Followers Into Referral Engines BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Turn Twitter Followers Into Referral Engines](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_190_Twitter_Followers.jpg?width=550&name=Blog_190_Twitter_Followers.jpg "Turn Twitter Followers Into Referral Engines") Word of mouth has always been a powerful influence on purchasing decisions, from asking your neighbor in a new town who they use for plumbing repairs to getting the scoop from a friend on the newest restaurant options. With the advent of social media, that kind of personal preference and referral can reach much farther than a satisfied customer’s neighborhood or circle of close acquaintances. It can reach around the globe. [Twitter](https://twitter.com/kcjonespr) is a perfect example. ![Turn Twitter Followers Into Referral Engines](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Graphic.Brands.Twitter-44.png?width=487&name=Graphic.Brands.Twitter-44.png "Turn Twitter Followers Into Referral Engines") Nearly 80 percent of Twitter followers say they recommend the brands they follow.  [(Click to Tweet)](http://ctt.ec/Rkf6G) That provides powerful incentive for brands, especially consumer products, to create and maintain a strong social media presence. Develop content that appeals to your [customers](https://www.jonespr.net/inboundaccelerator/25-offers-to-appeal-to-every-stage-of-the-buying-cycle), outline digital echo [goals](https://www.jonespr.net/digital-echo-report) for Twitter, Facebook, LinkedIn, [Pinterest](https://www.jonespr.net/optimize-and-measure-your-pinterest-business-account) and other social media networks, and then specifically ask your followers to [share](https://www.jonespr.net/inboundaccelerator/want-readers-to-share-content-for-you-trying-asking-them) what you have posted. Social media is a great way to earn [referrals](https://www.jonespr.net/inboundaccelerator/social-media-showcases-the-power-of-referrals) and positive word of mouth. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![2017 Marketing Priorities: Conversion Tops the List](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20515%20Priorities.jpg?width=352&name=Blog%20515%20Priorities.jpg) ](https://www.jonespr.net/eight-arms-blog/2017-marketing-priorities-conversion-tops-the-list) ### [2017 Marketing Priorities: Conversion Tops the List](https://www.jonespr.net/eight-arms-blog/2017-marketing-priorities-conversion-tops-the-list) [![](https://www.jonespr.net/hs-fs/hubfs/Social%20Media%20For%20Small%20Business%20Tip_%20Talk%20About%20The%20Things%20That%20Interest%20Your%20Customers.png?width=352&name=Social%20Media%20For%20Small%20Business%20Tip_%20Talk%20About%20The%20Things%20That%20Interest%20Your%20Customers.png) ](https://www.jonespr.net/eight-arms-blog/social-media-for-small-business-tip-talk-about-the-things-that-interest-your-customers) ### [Social Media For Small Business Tip: Talk About The Things That Interest Your Customers](https://www.jonespr.net/eight-arms-blog/social-media-for-small-business-tip-talk-about-the-things-that-interest-your-customers) [![Size Matters In Social Media_ Make Sure Your Images Are On Target](https://www.jonespr.net/hs-fs/hubfs/Size%20Matters%20In%20Social%20Media_%20Make%20Sure%20Your%20Images%20Are%20On%20Target.png?width=352&name=Size%20Matters%20In%20Social%20Media_%20Make%20Sure%20Your%20Images%20Are%20On%20Target.png) ](https://www.jonespr.net/eight-arms-blog/size-matters-in-social-media-make-sure-your-images-are-on-target) ### [Size Matters In Social Media: Make Sure Your Images Are On Target](https://www.jonespr.net/eight-arms-blog/size-matters-in-social-media-make-sure-your-images-are-on-target) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-01-22T14:00:00.000Z", "headline" : "Turn Twitter Followers Into Referral Engines", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_190_Twitter_Followers.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/turn-twitter-followers-into-referral-engines", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```