SOCIAL MEDIA FOR SMALL BUSINESS

You know that you probably can’t afford to NOT have a social media presence for your small business. But other mistakes can end up costing you precious time, money and opportunity.

If your goal for your business Facebook page is to increase awareness of your business, and even better, to attract new customers, you’ll need to focus on a few details.

Facebook is an essential part of any small business’s marketing strategy today — after all, nearly 8 in 10 American adults use the platform, and as many as 74 percent of purchases are influenced by social media. Your day spa, medical spa, or even plastic surgery clinic is no exception.

Facebook is an essential part of any small business’s marketing strategy today — after all, nearly 8 in 10 American adults use the platform, and as many as 74 percent of purchases are influenced by social media.

Is your small business on Facebook already? How confident are you that you’ve set up your page in a way that puts your best foot (or should that be face?) forward?

Are you falling into bad social media habits that are sabotaging the benefits you derive from both organic and paid posts there?