When you first opened your spa, chances are you had a business plan. It spelled out the details of income and expenses, employees and services, hours and location, and all the other bits of information your bank or other financial backers wanted to know. It spelled out how you would succeed.
That business plan probably also included at least a rudimentary marketing plan — how would you get the word out and bring customers in?
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Here are just a few thoughts about social media and marketing I wanted to share with the world. 
