A blog dedicated to advancing inbound marketing and PR


Alignment Improves Both Marketing & Sales Results

June 23,2017 | BY: Kristin Jones

How would you rate the alignment between your marketing department and the sales team? Do they each understand the strategies, messaging, goals and expectations of the other?

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Topics: Inbound Marketing, Metrics

What Your Team Needs to Know to Make HubSpot Work

June 22,2017 | BY: Kristin Jones

You’ve decided to take the plunge and do inbound marketing right, using HubSpot, a pioneer in inbound marketing strategy and software solutions. But with a minimum investment that demands attention, you want to make sure you get a return on that investment.

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Topics: Inbound Marketing, HubSpot

Getting Stuck on Negative Thoughts Seems to Be Human Nature

June 21,2017 | BY: Kristin Jones

Whether you are tackling a big job, crafting the perfect messaging for your next inbound marketing campaign, or challenging yourself to achieve a significant personal goal, how you present information—to yourself or an external audience—makes a difference.

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Topics: Planning, Inbound Marketing

2017 Inbound Marketing Goals: Are You Reaching Them?

June 14,2017 | BY: Kristin Jones

Now that you are nearly five months into the year, it’s a great time to review your goals for 2017 and see how much progress you’ve made toward addressing them.

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Topics: Planning, Inbound Marketing

Quick Tip: Fuel Your Marketing Automation Well

June 12,2017 | BY: Kristin Jones

One of the greatest challenges to maximizing an investment in marketing automation, such as HubSpot’s all-in-one inbound marketing and CRM solution, is providing the needed volume of quality content.

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Topics: Inbound Marketing, Content

Even Outbound Marketers Say Paid Advertising Is Overrated (Infographic)

June 09,2017 | BY: Kristin Jones

Sometimes, you run across a set of survey results and can only classify it as “things that make you go ‘hmmm...’.” (That’s a 1990s reference for those a bit younger than me.)

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Topics: Inbound Marketing, Strategy

“There’s More to Marketing Automation Success Than the Software"

June 07,2017 | BY: Kristin Jones

For all of the potential marketing automation, such as the complete HubSpot suite of content, lead, and customer management offerings, has to simplify and amplify marketing efforts, these solutions can only be effective when supported by sufficient staffing resources.

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Topics: Collaboration, Inbound Marketing

Quick Tip: Start Your New Marketing Job by Learning All You Can

June 05,2017 | BY: Kristin Jones

Whenever someone starts a new job, the first instinct is to try to show how much you will contribute to the your new team. We want to make a great first impression.

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Topics: Inbound Marketing, Strategy

Inbound Marketing Preferences by Industry (infographic)

April 28,2017 | BY: Kristin Jones

While inbound marketing is rapidly becoming the dominant approach, especially for B2B marketers, there are still significant differences from industry to industry, as shown in the 2016 State of Inbound report from JONES’ partner HubSpot.

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Topics: Planning, Inbound Marketing

2017 Marketing Priorities: Conversion Tops the List

April 21,2017 | BY: Kristin Jones

When asked their overall top marketing priority for 2017, the more than 4,500 marketers and business leaders who responded to HubSpot’s 2016 State of Inbound survey pinpointed converting contacts and leads into customers.

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Topics: Inbound Marketing, Strategy


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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