INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

What’s Changing Marketing Today? [Marketing Infographic]

December 15,2017 | BY: Kristin Jones

If we were to ask you what you see as disruptors for your marketing program in 2018, what would you say?

Are your best customers early adopters of technology, who will expect you to reach them on the newest platforms? Or do you have a little more time to see whether new social media channels have staying power before you jump on board?

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Topics: Inbound Marketing, Statistics, Infographics

12 Days of an Inbound Marketing Christmas [Part 2]

December 07,2017 | BY: Kristin Jones

If you were to write a Christmas wish list for your marketing department, what would it include?

I envision mine as a “12 Days of Christmas” style countdown, that combines to create a fantastic inbound marketing campaign, all in one neat package and ready to go.

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Topics: Lead Generation, Inbound Marketing, Build a Content Strategy, Campaign Planning

12 Days of an Inbound Marketing Christmas [Part 1]

December 05,2017 | BY: Kristin Jones

It’s December 5 - how many times have you heard your favorite (or most-hated) holiday song?

While a partridge in a pear tree sounds romantic as a gift, and I don’t know of many people who would turn down five gold rings, some of other gifts bestowed in those infamous 12 days are more than little over-the-top.

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Topics: Lead Generation, Inbound Marketing, Build a Content Strategy, Campaign Planning

Marketing Infographic: Where Alignment & Effectiveness Intersect

December 01,2017 | BY: Kristin Jones

Sometimes, two seemingly connected circumstances truly are coincidence. Other times, as much as we’d love to think otherwise, the connection is clear as can be.

Sometimes, the connection is a case of causation. Sometimes it is correlation. But the connection is there.

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Topics: Inbound Marketing, Statistics, Infographics

5 Downloadable Assets to Kick Off Your Next Inbound Marketing Campaign

November 30,2017 | BY: Kristin Jones

A key component to a complete inbound marketing campaign is the downloadable asset or offer. It is this piece of valuable information, insight, or assistance that triggers conversion and online lead generation.

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Topics: Lead Generation, Inbound Marketing, Build a Content Strategy, Campaign Planning

Grow Your Business With Inbound Marketing Strategies [infographic]

November 29,2017 | BY: Kristin Jones

Inbound marketing works through a powerful, yet simple, four-step process:

1. Attract visitors.

2. Convert leads.

3. Close customers.

4. Delight fans.

Simple, right? Yes, it is. But simple is not the same as easy, and successful implementation of the inbound marketing process requires understanding the strategies that drive each step.

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Topics: Inbound Marketing

3 Video Marketing Stats That Influence Your 2018 B2B Strategy

November 21,2017 | BY: Kristin Jones

When HubSpot asked nearly 6,400 marketing and sales professionals and executives about the state of the industry in 2017, one factor that rose to the surface as disrupting the industry status quo was video.

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Topics: Inbound Marketing, Statistics, Video Marketing

Infographic: What The Pros Are Saying About Inbound Marketing 

November 17,2017 | BY: Kristin Jones

While some priorities will always be at the top of the list for marketers—such as turning leads into customers—the 2017 version of HubSpot’s annual State of Inbound Report is showing the influence of changing consumer habits.

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Topics: Inbound Marketing, Statistics, Infographics

My Secret Recipe for a Winning Inbound Marketing Campaign

November 16,2017 | BY: Kristin Jones

Thanksgiving is just around the corner, Christmas following close behind, which means people like me who love to cook are knee-deep in Pinterest, Instagram, and even old family cookbooks picking out the perfect menu for the family dinners, cocktail parties, and cookie bake-offs those holidays bring.

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Topics: Inbound Marketing, Build a Content Strategy, Campaign Planning

Even With Inbound, Marketing Emails Matter: 10 Things to Avoid

November 15,2017 | BY: Kristin Jones

Inbound marketing isn’t the place for aggressive marketing emails to purchased lists, but email does still play a vital role in both promoting inbound marketing content and in nurturing leads once they convert on your website.

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Topics: Lead Nurturing, Inbound Marketing, Content, Email

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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