INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Inbound Marketing Preferences by Industry (infographic)

April 28,2017 | BY: Kristin Jones

While inbound marketing is rapidly becoming the dominant approach, especially for B2B marketers, there are still significant differences from industry to industry, as shown in the 2016 State of Inbound report from JONES’ partner HubSpot.

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Topics: Planning, Inbound Marketing

2017 Marketing Priorities: Conversion Tops the List

April 21,2017 | BY: Kristin Jones

When asked their overall top marketing priority for 2017, the more than 4,500 marketers and business leaders who responded to HubSpot’s 2016 State of Inbound survey pinpointed converting contacts and leads into customers.

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Topics: Inbound Marketing, Strategy

Choosing a Branding Agency: Are You Asking The Right Questions?

April 18,2017 | BY: Kristin Jones

Developing a complete brand identity is typically a task corporate marketing departments look for help executing. It takes a lot of time and expertise, and an outside perspective can be helpful in breaking away from simply doing what you’ve always done.

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Topics: Branding, Inbound Marketing

Happy 500! A Dozen Inbound Marketing Tips to Celebrate (Infographic)

April 14,2017 | BY: Kristin Jones

It’s hard to believe, but the Inbound Accelerator is celebrating a milestone today: Our 500th post.

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Topics: Lead Generation, Inbound Marketing

What Marketing Automation Can Do For You

April 06,2017 | BY: Kristin Jones

Automation touches every industry, from manufacturing to food service to financial trading. Nearly any task that follows specific if/then rules with limited variations can be automated with today’s technology.

Even marketing.

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Topics: Lead Generation, Inbound Marketing

Quick Tip: Start Now to Bring Inbound Marketing Onboard

March 27,2017 | BY: Kristin Jones

You already have your business online in some way—everyone does. But are you using your online presence to actually generate leads? To trigger a two-way conversation and exchange of information between your brand and your prospects?

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Topics: Inbound Marketing, Strategy

Secrets to Building Your Brand Through Inbound Marketing

March 07,2017 | BY: Kristin Jones

A strong brand identity and the philosophy behind inbound marketing are perfectly matched to create marketing growth that is greater than the sum of the two parts.

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Topics: Planning, Inbound Marketing

Save Yourself From Bad Marketing Meetings

March 01,2017 | BY: Kristin Jones

We’ve all been there—the meetings that last forever, get nowhere, and do nothing but steal your time.

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Topics: Inbound Marketing, Strategy

Quick Tip: 4 Elements Your Inbound Marketing Campaign Plans Need

February 27,2017 | BY: Kristin Jones

As you plan out your inbound marketing campaigns for the next month or next year, each campaign needs to be crafted around four essential elements, all of which work together to attract visitors to your website, convert them into leads, and nurture those leads toward a sale.

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Topics: Planning, Inbound Marketing

Inbound Marketing’s Biggest Benefits When You Do It Right

February 09,2017 | BY: Kristin Jones

It may seem that everyone is using content marketing, digital marketing or marketing automation. But not everyone is doing it well. None of those tools is sufficient on its own.

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Topics: Planning, Inbound Marketing

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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