A blog dedicated to advancing inbound marketing and PR


Quick Tip: Start Now to Bring Inbound Marketing Onboard

March 27,2017 | BY: Kristin Jones

You already have your business online in some way—everyone does. But are you using your online presence to actually generate leads? To trigger a two-way conversation and exchange of information between your brand and your prospects?

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Topics: Inbound Marketing, Strategy

Secrets to Building Your Brand Through Inbound Marketing

March 07,2017 | BY: Kristin Jones

A strong brand identity and the philosophy behind inbound marketing are perfectly matched to create marketing growth that is greater than the sum of the two parts.

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Topics: Planning, Inbound Marketing

Save Yourself From Bad Marketing Meetings

March 01,2017 | BY: Kristin Jones

We’ve all been there—the meetings that last forever, get nowhere, and do nothing but steal your time.

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Topics: Inbound Marketing, Strategy

Quick Tip: 4 Elements Your Inbound Marketing Campaign Plans Need

February 27,2017 | BY: Kristin Jones

As you plan out your inbound marketing campaigns for the next month or next year, each campaign needs to be crafted around four essential elements, all of which work together to attract visitors to your website, convert them into leads, and nurture those leads toward a sale.

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Topics: Planning, Inbound Marketing

Inbound Marketing’s Biggest Benefits When You Do It Right

February 09,2017 | BY: Kristin Jones

It may seem that everyone is using content marketing, digital marketing or marketing automation. But not everyone is doing it well. None of those tools is sufficient on its own.

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Topics: Planning, Inbound Marketing

Social Media Use: Paid, Organic or Both? (Infographic)

January 27,2017 | BY: Kristin Jones

How do you use social media for inbound marketing?

If you are like most, you use a combination of both organic reach and paid social media promotion to reach out to potential customers. In fact, according to a 2016 survey by Clutch, 86 percent of those businesses using social media combine the two approaches.

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Topics: Social Media, Inbound Marketing

What To Expect From Your Inbound Marketing Agency

January 26,2017 | BY: Kristin Jones

Is your inbound marketing agency meeting your expectations?

If you have been working with an agency for a few months or longer, by now you should be feeling good about the work they are doing for your marketing team. If something seems amiss, it’s time to investigate where there are gaps or misunderstandings and determine how to start getting the results you deserve.

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Topics: Planning, Inbound Marketing

How to Use Social Media to Drive Inbound Marketing

January 24,2017 | BY: Kristin Jones

One of the biggest mistakes marketers make with social media is treating it as separate from the rest of the marketing strategy.

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Topics: Social Media, Inbound Marketing

Providing Marketing ROI Continues to Vex Marketers (Infographic)

January 20,2017 | BY: Kristin Jones

In survey after survey, from HubSpot’s State of Inbound report to the survey cited here from Millard Brown Digital, marketers say one of the perennial challenges comes down to knowing what works and whether it is worth it.

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Topics: Inbound Marketing, Analytics

Inbound Marketing Still Generates More Leads

January 06,2017 | BY: Kristin Jones

It has been almost 2 years since we first published this infographic highlighting how inbound marketing was the greatest single source of leads for companies responding to HubSpot’s 2014 State of Inbound report.

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Topics: Lead Generation, Inbound Marketing


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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