A blog dedicated to advancing inbound marketing and PR


5 Places to Find Business Blogging Inspiration

October 05,2017 | BY: Kristin Jones

The blank screen is staring you down, and your list of blog topics has been depleted. But you’ve made the commitment to blogging regularly and often (as you should!) and now the deadline is quickly approaching.

Where’s that mystical muse when you need her?

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Topics: Inbound Marketing, Content, Writing, Blogging

Why Creating Great Content Matters

October 03,2017 | BY: Kristin Jones

We get it: creating great content is tough. So tough, in fact, that 46 percent of respondents to a survey by Ascend2 labeled relevant content creation as one of the most difficult marketing tasks.

Sometimes it’s easy to think maybe content doesn’t have to be great—after all, have you seen some of the stuff that goes viral? And isn’t volume the key?

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Topics: Inbound Marketing, Create Valuable Content, Build a Content Strategy

Marketing Goals & Challenges for Small Businesses (infographic)

September 29,2017 | BY: Kristin Jones

Small business owners typically find themselves wearing many hats: sales associate, bookkeeper, facility manager, HR director, and often, marketing manager, plus head janitor, all rolled into one. In fact, nearly 1 in 5 say that their greatest marketing challenge is simply finding the time to do it.

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Topics: Inbound Marketing, HubSpot

Have You Put Your Business Blog to the Test?

September 26,2017 | BY: Kristin Jones

Satisfied. Comfortable. If something you are doing seems to be working OK, it’s tempting to just keep doing what you’re doing. You know, “if it ain’t broke, don’t fix it,” right?

Except that satisfied and comfortable rapidly merge into complacent and stagnant. And for a business blog competing with a whole global internet full of content, OK isn’t enough.

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Topics: Blog, Inbound Marketing, Content, Blogging

Quick Tip: Rethink Your Approach to Healthcare Marketing

September 25,2017 | BY: Kristin Jones

Traditionally, marketing for healthcare providers and hospitals has been about bringing people through the door: attracting more patients by promoting facilities, specialties and expertise.

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Topics: Inbound Marketing, Content

Could Wonder Woman’s Stance Help You Nail Your Next Marketing Job Interview?

September 20,2017 | BY: Kristin Jones

In marketing, we put a lot of emphasis on the written word, the spoken word, and images. But how often do you take time to really think about what your body language says about you?

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Topics: Inbound Marketing

6 Crucial Decisions To Make About Your Inbound Campaigns

September 14,2017 | BY: Kristin Jones

As tempting as it can be to jump into content creation anytime a great idea comes along, creating effective inbound marketing campaigns that draw new leads to your website and harness the power of both marketing and PR requires strategic thinking and advanced planning.

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Topics: Planning, Inbound Marketing

Dig Into Your HubSpot Data for a Marketing Success Audit

September 12,2017 | BY: Kristin Jones

As we near the end of 2017, now is the perfect time to make use of the seemingly endless list of metrics available through HubSpot and other automated marketing solutions that enable closed loop marketing. Digging deep into the data with an audit can help you identify areas for improvement and pinpoint your most effective tactics in order to replicate them.

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Topics: Inbound Marketing, Analytics

PR Trends for the Future (infographic)

August 11,2017 | BY: Kristin Jones

Digital storytelling tops the list of trends that will impact public relations and marketing in the future, according to the USC Annenberg School for Communication and Journalism.

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Topics: Inbound Marketing, Public Relations

How Marketing Automation Makes Reporting ROI Simpler

August 01,2017 | BY: Kristin Jones

Proving the ROI of marketing activities consistently lands toward the top of marketers’ lists of biggest challenges. In fact, in the 2016 State of Inbound Report, 43 percent of marketers cited proving ROI as a top marketing challenge, second only to generating traffic and leads.

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Topics: Inbound Marketing, Analytics


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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