A blog dedicated to advancing inbound marketing and PR


PR Trends for the Future (infographic)

August 11,2017 | BY: Kristin Jones

Digital storytelling tops the list of trends that will impact public relations and marketing in the future, according to the USC Annenberg School for Communication and Journalism.

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Topics: Inbound Marketing, Public Relations

How Marketing Automation Makes Reporting ROI Simpler

August 01,2017 | BY: Kristin Jones

Proving the ROI of marketing activities consistently lands toward the top of marketers’ lists of biggest challenges. In fact, in the 2016 State of Inbound Report, 43 percent of marketers cited proving ROI as a top marketing challenge, second only to generating traffic and leads.

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Topics: Inbound Marketing, Analytics

Quick Tip: Give Lead Nurturing Emails a Kick with Video

July 31,2017 | BY: Kristin Jones

Looking for a way to increase click-through rates on your automated lead nurturing emails? Video marketing company Wistia says it has found a secret formula that works.

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Topics: Lead Nurturing, Inbound Marketing

Signs You Need Help Maximizing Your HubSpot Investment

July 11,2017 | BY: Kristin Jones

Here’s the situation: Your company has committed to HubSpot because you know that inbound marketing is the right thing to do.

You know the stats:

  • Inbound leads cost 60 percent less than outbound leads.

  • Inbound-focused organizations are four times as likely to be effective.

But it isn’t working out the way you expected. You’re not alone.

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Topics: Inbound Marketing, HubSpot

Technology Tops 2017 Marketing Budget Changes

July 07,2017 | BY: Kristin Jones

Technology is one of three main areas marketers identified as priorities for increased spending in 2017, along with hiring for SEO and hiring for content creation.

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Topics: Planning, Inbound Marketing

What Inbound Leads Need to See in the Decision Stage

July 06,2017 | BY: Kristin Jones

When planning a complete inbound marketing campaign, it is essential to plan out the content you will use at every step along the way.

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Topics: Inbound Marketing, Personas

Quick Tip: Make Marketing Metrics Meaningful to the C-Suite

June 26,2017 | BY: Kristin Jones

Q2 is coming to a close, and you are working on the reports that will go up the food chain to the C-suite. Which metrics are you including?

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Topics: Inbound Marketing, Metrics

Alignment Improves Both Marketing & Sales Results

June 23,2017 | BY: Kristin Jones

How would you rate the alignment between your marketing department and the sales team? Do they each understand the strategies, messaging, goals and expectations of the other?

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Topics: Inbound Marketing, Metrics

What Your Team Needs to Know to Make HubSpot Work

June 22,2017 | BY: Kristin Jones

You’ve decided to take the plunge and do inbound marketing right, using HubSpot, a pioneer in inbound marketing strategy and software solutions. But with a minimum investment that demands attention, you want to make sure you get a return on that investment.

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Topics: Inbound Marketing, HubSpot

Getting Stuck on Negative Thoughts Seems to Be Human Nature

June 21,2017 | BY: Kristin Jones

Whether you are tackling a big job, crafting the perfect messaging for your next inbound marketing campaign, or challenging yourself to achieve a significant personal goal, how you present information—to yourself or an external audience—makes a difference.

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Topics: Planning, Inbound Marketing


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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