A blog dedicated to advancing inbound marketing and PR


Inbound Marketing’s Biggest Benefits When You Do It Right

February 09,2017 | BY: Kristin Jones

It may seem that everyone is using content marketing, digital marketing or marketing automation. But not everyone is doing it well. None of those tools is sufficient on its own.

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Topics: Planning, Inbound Marketing

Social Media Use: Paid, Organic or Both? (Infographic)

January 27,2017 | BY: Kristin Jones

How do you use social media for inbound marketing?

If you are like most, you use a combination of both organic reach and paid social media promotion to reach out to potential customers. In fact, according to a 2016 survey by Clutch, 86 percent of those businesses using social media combine the two approaches.

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Topics: Social Media, Inbound Marketing

What To Expect From Your Inbound Marketing Agency

January 26,2017 | BY: Kristin Jones

Is your inbound marketing agency meeting your expectations?

If you have been working with an agency for a few months or longer, by now you should be feeling good about the work they are doing for your marketing team. If something seems amiss, it’s time to investigate where there are gaps or misunderstandings and determine how to start getting the results you deserve.

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Topics: Planning, Inbound Marketing

How to Use Social Media to Drive Inbound Marketing

January 24,2017 | BY: Kristin Jones

One of the biggest mistakes marketers make with social media is treating it as separate from the rest of the marketing strategy.

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Topics: Social Media, Inbound Marketing

Providing Marketing ROI Continues to Vex Marketers (Infographic)

January 20,2017 | BY: Kristin Jones

In survey after survey, from HubSpot’s State of Inbound report to the survey cited here from Millard Brown Digital, marketers say one of the perennial challenges comes down to knowing what works and whether it is worth it.

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Topics: Inbound Marketing, Analytics

Inbound Marketing Still Generates More Leads

January 06,2017 | BY: Kristin Jones

It has been almost 2 years since we first published this infographic highlighting how inbound marketing was the greatest single source of leads for companies responding to HubSpot’s 2014 State of Inbound report.

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Topics: Lead Generation, Inbound Marketing

A Few Of Your Favorite Things - Inbound Marketing Gifts From Us

December 22,2016 | BY: Kristin Jones

Has your company holiday party come and gone already? Or are you still on the hunt for the gift for the office Secret Santa or white elephant exchange?

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Topics: Inbound Marketing, Strategy

Snapshot of Marketing Priorities & Challenges in 2016

December 13,2016 | BY: Kristin Jones

Each year, HubSpot takes the pulse of marketing and sales departments around the world, seeking out information on what’s working, what is challenging, and where priorities lie for the coming year.

This annual State of Inbound report highlights the changes in marketing, sales, and technology over the last year with an eye toward what is coming down the road.

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Topics: Inbound Marketing, HubSpot

Quick Tip: Leverage the Learning Resources Available

October 17,2016 | BY: Kristin Jones


Whether you are in your first 100 days in a new marketing job, guiding your marketing department into its first year of inbound marketing or well-acquainted with the details of how content drives online lead generation and automated lead nurturing, there is always more to learn.

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Topics: Planning, Inbound Marketing

Marketing Secrets of the Fastest Growing B2B Brands (infographic)

October 14,2016 | BY: Kristin Jones


In their report on what 50 of the fastest growing B2B companies are doing, Mattermark and Drift quote Andrew Davis, author of Brandscaping:

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Topics: Branding, Inbound Marketing


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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