A blog dedicated to advancing inbound marketing and PR


3 Offers to Use For Each Stage of the Sales Funnel

April 13,2017 | BY: Kristin Jones

Stuck in a rut trying to think of what downloadable offers you can create for your next inbound marketing campaign? It can be easy to revert back to the basics of ebooks, coupons or newsletter subscriptions, but the more types of content and offers you can create, the more likely you are to offer just what your perfect prospect is looking for.

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Topics: Sales Funnel, Website

The Growth You Are Missing by Not Nurturing Leads

February 16,2017 | BY: Kristin Jones

You’ve created the content: the blog posts, the case studies, the infographics and videos.

You’ve promoted that content through social media, both organic and paid promotions.

And you’ve generated online leads.

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Topics: Sales Funnel, Lead Nurturing

Why Your Inbound Leads Aren’t Turning Into Sales

January 31,2017 | BY: Kristin Jones

Lead generation isn’t enough. Yes, it takes new leads to drive growth, and inbound marketing is a key way to generate leads that are already a step above purchased lists and cold-calls.

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Topics: Sales Funnel, Lead Nurturing

Make Your Marketing Content Do Double (Triple, or More) Duty

January 25,2017 | BY: Kristin Jones

You’ve just spent hours researching, writing, editing, and revising the perfect business blog post for your next inbound marketing campaign.

Don’t just click “publish” and call it a day.

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Topics: Sales Funnel, Content

How to Survive Black Friday (Whether You Shop or Not)

November 23,2016 | BY: Kristin Jones


Are you ready? The ads have already been leaked online. Some deals started showing up weeks ago - there were even lines in some stores hoping for the few classic Nintendo units sprinkled into retail stores across the country to start the shopping craze.

Black Friday is upon us.

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Topics: Sales Funnel, Landing Pages

The Anatomy of a Landing Page That Converts

November 22,2016 | BY: Kristin Jones


You wouldn’t try to fly an airplane that is missing a wing, or drive a car that is missing the steering wheel. So don’t expect to convert visitors into leads with landing pages that are missing important elements.

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Topics: Sales Funnel, Landing Pages

How to Set Data-Based Expectations for the Sales Team

October 27,2016 | BY: Kristin Jones


Transforming prospects into customers is a responsibility shared by the marketing and sales team. While each has a defined role to play, the ultimate end goal is a closed deal and a satisfied customer.

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Topics: Sales Funnel, Strategy

How PR & Marketing Can Cooperate to Fill the Sales Funnel

October 26,2016 | BY: Kristin Jones


When it’s time to create content for your brand, who does what? What does PR create? Which tools or tasks belong to the marketing department? And how do the two work together?

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Topics: Sales Funnel, Strategy

What Type of Content Do Your Readers Crave?

July 27,2016 | BY: Kristin Jones

Inbound marketing is all about content. But what content do your readers—or really, any of us—crave the most?

(Hint: It isn’t advertising and product-centric pushiness.)

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Topics: Sales Funnel, Content

What Can You Learn From Close Rates?

June 30,2016 | BY: Kristin Jones

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Can you relate? It has been nearly a century since John Wanamaker, a pioneer in marketing, made that statement, but it is often just as true for today’s marketers as it was for him.

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Topics: Sales Funnel, Planning


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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