INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Segment Your CTAs Based On The Sales Funnel

May 31,2018 | BY: Kristin Jones

Calls-to-action are those magical little buttons that start the action to turn visitors into leads or move leads further down the sales funnel. CTAs are the in-text calls to “click here,” “read more” or “download now.”

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Topics: Calls-to-action, Sales Funnel

5 Types Of Business Blog Readers: Which Are You Reaching?

April 10,2018 | BY: Kristin Jones

 

We’ve said that it is important to write blog posts for readers. (See here.) But that brings up a key question: Who are your readers? And who do you want to have as readers?

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Topics: Sales Funnel, Content, Blogging

Quick Tip: 5 Criteria to Consider When Qualifying Leads

June 19,2017 | BY: Kristin Jones

How does your marketing department decide when to transfer a lead on to sales? Hopefully, you aren’t like the marketer I refer to in this video, sending every lead straight to sales.

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Topics: Sales Funnel, Lead Nurturing

Does Your Business Website Have These Tools?

June 15,2017 | BY: Kristin Jones

B2B marketers are increasingly leaning on their business website as lead generation tools, but in order to capture leads online, websites need to have a basic tools that may be missing if they have previously been treated as “information only” outlets.

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Topics: Sales Funnel, Website

3 Offers to Use For Each Stage of the Sales Funnel

April 13,2017 | BY: Kristin Jones

Stuck in a rut trying to think of what downloadable offers you can create for your next inbound marketing campaign? It can be easy to revert back to the basics of ebooks, coupons or newsletter subscriptions, but the more types of content and offers you can create, the more likely you are to offer just what your perfect prospect is looking for.

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Topics: Sales Funnel, Website

The Growth You Are Missing by Not Nurturing Leads

February 16,2017 | BY: Kristin Jones

You’ve created the content: the blog posts, the case studies, the infographics and videos.

You’ve promoted that content through social media, both organic and paid promotions.

And you’ve generated online leads.

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Topics: Sales Funnel, Lead Nurturing

Why Your Inbound Leads Aren’t Turning Into Sales

January 31,2017 | BY: Kristin Jones

Lead generation isn’t enough. Yes, it takes new leads to drive growth, and inbound marketing is a key way to generate leads that are already a step above purchased lists and cold-calls.

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Topics: Sales Funnel, Lead Nurturing

Make Your Marketing Content Do Double (Triple, or More) Duty

January 25,2017 | BY: Kristin Jones

You’ve just spent hours researching, writing, editing, and revising the perfect business blog post for your next inbound marketing campaign.

Don’t just click “publish” and call it a day.

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Topics: Sales Funnel, Content

How to Survive Black Friday (Whether You Shop or Not)

November 23,2016 | BY: Kristin Jones

 

Are you ready? The ads have already been leaked online. Some deals started showing up weeks ago - there were even lines in some stores hoping for the few classic Nintendo units sprinkled into retail stores across the country to start the shopping craze.

Black Friday is upon us.

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Topics: Sales Funnel, Landing Pages

The Anatomy of a Landing Page That Converts

November 22,2016 | BY: Kristin Jones

 

You wouldn’t try to fly an airplane that is missing a wing, or drive a car that is missing the steering wheel. So don’t expect to convert visitors into leads with landing pages that are missing important elements.

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Topics: Sales Funnel, Landing Pages

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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comprehensive guide to designing and executing ctas