A blog dedicated to advancing inbound marketing and PR


10 Secrets to Blockbuster Blog Content

January 10,2017 | BY: Kristin Jones

Every year, a few select movies hit it big. They draw viewers by the tens of millions, while others are box office flops. Business blogs are no different.

What makes a business blog a blockbuster? Here are 10 tips for avoiding a flop.

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Topics: Blog, Writing

Business Blogging Mistake: Falling Into a Content Rut

December 20,2016 | BY: Kristin Jones

Take a quick look back over your last two months’ blog posts and tell me what you see.

Hopefully, you see a variety of topics (something for each of your customer personas), presented in a number of engaging formats, and addressing concerns from both new visitors to your blog and potential customers making buying decisions.

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Topics: Blog, Writing

8 Secrets To Make Working In Word Easier

December 14,2016 | BY: Kristin Jones

I know you’ve been using Microsoft Word for years. Haven’t we all? But I bet at least one of these tricks is new to you.

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Topics: Planning, Writing

Business Blog Boost: Don’t Overlook Your Greatest Fans

November 03,2016 | BY: Kristin Jones


Successfully using a business blog to drive online lead generation requires a few key elements:

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Topics: Blog, Writing

Who Makes More Writing Mistakes: Early Birds or Night Owls?

November 02,2016 | BY: Kristin Jones


Before I divulge the answer to that leading headline question, tell me: Which are you?

We all know that creative types often do their best work outside the 9-to-5 grind. But who does it with the fewest errors, the early birds who are writing before dawn, or the night owls who claim the hours after the rest of the world has gone to bed?

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Topics: Content, Writing

6 Strategies for Writing Better Blog Posts

September 30,2016 | BY: Kristin Jones


It’s nearly impossible to predict what will be the next worldwide viral sensation on social media. Chances are it won’t be a B2B business blog post. But while your content may not go viral in the same way as a goofy song about an apple, a pen and a pineapple (really), it can hit it big within your target audience if you set the stage with the tips listed below.

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Topics: Blog, Writing

How to Write Headlines That Work: Tips, Templates and Top Words

September 14,2016 | BY: Kristin Jones

Can you capture, in just a handful of words, why someone should click on that link and read your business blog post? The headline is often the difference between a click and being ignored.

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Topics: Personalization, Writing

Three Rules for Writing Must-Click CTA Copy

August 25,2016 | BY: Kristin Jones

A visitor has come to your website, or a mailing list contact has opened an email. Now it’s time to encourage them to take the next step. How do you tell your prospect what to do?

With a call-to-action. CTAs are the link between a visitor and a landing page, and they are a crucial part of successful inbound marketing.

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Topics: Calls-to-action, Writing

Are You Sabotaging Your Own Marketing Department?

July 26,2016 | BY: Kristin Jones

Have you ever noticed that sometimes we (meaning the collective “we” - as in everyone) tend to forget to focus on the things that are most important, in favor of taking care of the less important fires that constantly pop up?

We do it in our personal lives—put off the workouts that keep us healthy and focused because we have to do laundry instead (even though the closet still has plenty of clean clothes)—and in our professional lives, where the latest “urgent” email from our boss takes priority over the meat-and-potatoes part of the job that makes a true impact on business success.

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Topics: Strategy, Writing

Marketers Slowly Turning To More Freelance Writers

July 22,2016 | BY: Kristin Jones

Who is writing all the content being generated by inbound marketing efforts?

The majority is still created by in-house sources, either marketing staff or executives, but increasingly the need for quality content is leading marketers to look outside their own office door.

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Topics: Strategy, Writing


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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