A blog dedicated to advancing inbound marketing and PR


Quick Tip: Take Time to Focus Your Marketing Strategy (Even If It Means Setting Aside Day-to-Day for a Bit)

May 01,2017 | BY: Kristin Jones

We have been publishing the Inbound Accelerator blog five days a week for nearly two years now, non-stop. That means we crossed the 500 post mark a few weeks ago.

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Topics: Strategy, Writing

Client Q&A: How West Leveraged Research Into Compelling Content

April 27,2017 | BY: Kristin Jones

JONES has worked for seven years with West Corporation, promoting TeleVox, the company’s healthcare solution with a focus on creating and executing a brand identity that would draw the healthcare communications service provider from an image of simply a technology company to a partner in helping healthcare providers improve the lives of their patients.

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Topics: Content, Writing

Quick Tip: 5 Keyword Opportunities on Every Page of Your Website

April 10,2017 | BY: Kristin Jones

Every page on your website has the potential to attract visitors, especially through the use of search engines.

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Topics: Website, Writing

10 Secrets to Blockbuster Blog Content

January 10,2017 | BY: Kristin Jones

Every year, a few select movies hit it big. They draw viewers by the tens of millions, while others are box office flops. Business blogs are no different.

What makes a business blog a blockbuster? Here are 10 tips for avoiding a flop.

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Topics: Blog, Writing

Business Blogging Mistake: Falling Into a Content Rut

December 20,2016 | BY: Kristin Jones

Take a quick look back over your last two months’ blog posts and tell me what you see.

Hopefully, you see a variety of topics (something for each of your customer personas), presented in a number of engaging formats, and addressing concerns from both new visitors to your blog and potential customers making buying decisions.

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Topics: Blog, Writing

8 Secrets To Make Working In Word Easier

December 14,2016 | BY: Kristin Jones

I know you’ve been using Microsoft Word for years. Haven’t we all? But I bet at least one of these tricks is new to you.

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Topics: Planning, Writing

Business Blog Boost: Don’t Overlook Your Greatest Fans

November 03,2016 | BY: Kristin Jones


Successfully using a business blog to drive online lead generation requires a few key elements:

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Topics: Blog, Writing

Who Makes More Writing Mistakes: Early Birds or Night Owls?

November 02,2016 | BY: Kristin Jones


Before I divulge the answer to that leading headline question, tell me: Which are you?

We all know that creative types often do their best work outside the 9-to-5 grind. But who does it with the fewest errors, the early birds who are writing before dawn, or the night owls who claim the hours after the rest of the world has gone to bed?

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Topics: Content, Writing

6 Strategies for Writing Better Blog Posts

September 30,2016 | BY: Kristin Jones


It’s nearly impossible to predict what will be the next worldwide viral sensation on social media. Chances are it won’t be a B2B business blog post. But while your content may not go viral in the same way as a goofy song about an apple, a pen and a pineapple (really), it can hit it big within your target audience if you set the stage with the tips listed below.

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Topics: Blog, Writing

How to Write Headlines That Work: Tips, Templates and Top Words

September 14,2016 | BY: Kristin Jones

Can you capture, in just a handful of words, why someone should click on that link and read your business blog post? The headline is often the difference between a click and being ignored.

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Topics: Personalization, Writing


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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