INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Marketing Content Abstracts: A Complete Campaign

May 03,2018 | BY: Kristin Jones

Making the most of your marketing content, including data from original research, means repurposing information to fit a variety of audiences, formats, and distribution channels. It is a key tactic to increasing the ROI of your marketing efforts by getting more traction from a single idea or data point.

Start the process by creating an abstract the encapsulates the main idea of your content campaign and provides a foundation from which to work.

Read More

Topics: Blog, Content, Strategy, Writing, Bylined Articles

Who Is On Your Communication & Content Strategy Team? A Checklist

February 01,2018 | BY: Kristin Jones

If your company is like most, not all of your official communications come from the same person. If you are with a medium to large corporation, there may be multiple teams in multiple locations, each tasked with a different objective.

Read More

Topics: Content, Strategy, Writing, Content Creation, Content Marketing

How-To Posts: Writing A Blog Post for Your Business [free templates]

January 25,2018 | BY: Kristin Jones

A key element of a successful business blog is providing readers with useful information. That could be industry data and statistics, it could be insightful analysis and opinion piece on the latest trends, or it could be directions that help your readers solve a problem.

Read More

Topics: Writing, Blogging

Business Blogging & The Power of Compounding Posts

January 23,2018 | BY: Kristin Jones

 

In a world where we are told that humans currently have an attention span roughly equal to that of a goldfish, it can be tempting to simply chase whatever the current “viral” topic happens to be that is setting the social media world on fire.

Read More

Topics: Blog, Writing, Blogging

Communications Cross-Over: Building Blog Posts Around Bylined Articles

January 17,2018 | BY: Kristin Jones

If your public relations department is great at earning media coverage or inclusion in industry publications through contributed articles, don’t overlook how those same PR tactics can be a boost to your inbound marketing strategy.

Read More

Topics: Public Relations, Writing, Blogging, Bylined Articles

7 Business Blog SEO Tricks

January 09,2018 | BY: Kristin Jones

Many of the tips we have covered over the last few years about using a business blog for inbound marketing have focused on broad concepts, strategy, and overall guidelines. But today, I want to focus in on a few specific steps you should be taking with every post you write, to boost the searchability of your content.

Read More

Topics: SEO, Blog, Writing

Write for Readers, Not Search Engines, to Boost Blog SEO

January 04,2018 | BY: Kristin Jones

Traditionally, a key element in optimizing web pages, including business blog posts, for organic search has been ensuring that targeted key words appear in specific locations on the page.

Read More

Topics: SEO, Blog, Writing

5 Places to Find Business Blogging Inspiration

October 05,2017 | BY: Kristin Jones

The blank screen is staring you down, and your list of blog topics has been depleted. But you’ve made the commitment to blogging regularly and often (as you should!) and now the deadline is quickly approaching.

Where’s that mystical muse when you need her?

Read More

Topics: Inbound Marketing, Content, Writing, Blogging

What Journalists Want in PR Pitches & Press Releases (infographic)

September 15,2017 | BY: Kristin Jones

Want to know a journalist’s biggest pet peeve about press releases?

Read More

Topics: Public Relations, Writing

What Marketing Teams Need

September 13,2017 | BY: Kristin Jones

Wanted: Marketing jack-of-all-trades. Able to write, design, analyze, strategize, collaborate and create.

Read More

Topics: Website, Writing

0 Comments

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas