INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

PR Agency Outlook: Fewer Exclusive Relationships (infographic)

August 18,2017 | BY: Kristin Jones

The days of companies working with a single, dedicated public relations agency seem to be numbered. Fewer than 20 percent of PR departments currently say they rely on a single agency of record, with more than a third saying they expect to increase the number they work with in the future.

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Topics: Public Relations, Writing

Client Success: How Bylined Article Placement Drives Web Traffic

August 17,2017 | BY: Kristin Jones

Healthcare management firm Primaris, based in Columbia, Mo., has worked with JONES to master the art of creating complete inbound marketing campaigns that employ both marketing content and tools traditionally used by public relations departments to increase website traffic and downloads of gated offers.

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Topics: Public Relations, Writing

9 Secrets to Writing Headlines (infographic)

August 16,2017 | BY: Kristin Jones

Business blogs can be highly effective at attracting website visitors, boosting SEO, and generating online leads. But only if your best prospects read the posts. What attracts them to read a post? The headline.

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Topics: Strategy, Writing

Secrets to Successful Ghostwriting for PR and Marketing

August 15,2017 | BY: Kristin Jones

Much marketing content is created without a need for a named “author.” Social media posts on corporate or brand accounts, website copy, email newsletters, and more, are simply from your company or brand.

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Topics: Public Relations, Writing

Quick Tip: Make Contributed Articles Copy Perfect

August 14,2017 | BY: Kristin Jones

I’ve worked for editors, I’ve been an editor, and I’ve contributed millions of words of copy to editors for publications large and small. And do you know what the number one complaint of editors everywhere is?

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Topics: Content, Writing

3 Reasons Your Contributed Articles Are Rejected

August 10,2017 | BY: Kristin Jones

Contributing bylined articles to trusted industry and business publications is a time-honored tool used by public relations agencies and departments to increase brand awareness and build thought leadership authority for company executives.

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Topics: Content, Writing

Quick tip: Write Blog Posts That Turn Readers Into Customers

July 03,2017 | BY: Kristin Jones

A business blog can, and should, have a number of goals and objectives.

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Topics: Blog, Writing

Quick Tip: Take Time to Focus Your Marketing Strategy (Even If It Means Setting Aside Day-to-Day for a Bit)

May 01,2017 | BY: Kristin Jones

We have been publishing the Inbound Accelerator blog five days a week for nearly two years now, non-stop. That means we crossed the 500 post mark a few weeks ago.

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Topics: Strategy, Writing

Client Q&A: How West Leveraged Research Into Compelling Content

April 27,2017 | BY: Kristin Jones

JONES has worked for seven years with West Corporation, promoting TeleVox, the company’s healthcare solution with a focus on creating and executing a brand identity that would draw the healthcare communications service provider from an image of simply a technology company to a partner in helping healthcare providers improve the lives of their patients.

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Topics: Content, Writing

Quick Tip: 5 Keyword Opportunities on Every Page of Your Website

April 10,2017 | BY: Kristin Jones

Every page on your website has the potential to attract visitors, especially through the use of search engines.

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Topics: Website, Writing

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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