--- title: A Dozen SEO tips description: Here are 12 SEO tips for you to consider when you are working on your website and blog. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_223_SEO.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_223_SEO.jpg) ](https://www.jonespr.net/eight-arms-blog/a-dozen-seo-tips) # A Dozen SEO tips BY:   [ Scott Muff ](https://www.jonespr.net/eight-arms-blog/author/scott-muff) ![A Dozen SEO tips ](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_223_SEO.jpg?width=550&name=Blog_223_SEO.jpg "A Dozen SEO tips ") For inbound marketing to work, your prospects have to be able to find you. More precisely, they need to find your website. While they may discover you through shared content on social media, recommendations from colleagues, or industry networking events, they may also be searching for solutions where most of us do: online. In order for them to find your solution to their problem, your website and its content must be optimized for search. [VerticalResponse](http://visual.ly/do-not-seo-edition) presents a few rules to help you get your website SEO on the right track. A few of these rules look likes ones we’ve talked about before: - [Create great content](https://www.jonespr.net/inboundaccelerator/how-content-creation-improves-seo) - [Keep text conversational and easy to read, not full of jargon](https://www.jonespr.net/inboundaccelerator/ban-buzzwords-from-your-website-copy) - [Use keywords, but don’t overuse them](https://www.jonespr.net/inboundaccelerator/4-places-to-use-long-tail-keywords) ![Do This, Not That - SEO Edition](http://visual.ly/node/image/111022?_w=540 "Do This, Not That - SEO Edition")   (From [Visually](http://visual.ly?utm_source=content-embed&utm_medium=embed).) If you are blogging, see if your blog and content management software has built-in tools to help you identify, use and track important keywords. [HubSpot](https://www.jonespr.net/certified-partner) does. JONES can show you how to use it to improve SEO for your website, [landing pages](https://www.jonespr.net/landing-page-content-template) and [blog](https://www.jonespr.net/15-business-blogging-mistakes-and-easy-fixes). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Muff", "url" : "https://www.jonespr.net/eight-arms-blog/author/scott-muff" }, "datePublished" : "2016-03-09T14:00:00.000Z", "headline" : "A Dozen SEO tips ", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_223_SEO.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/a-dozen-seo-tips", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```