Eight Arms (29)

Eight Arms (29)

A blog for B2B tech marketers who do it all.

Octavia

Agency vs. In-House: Pros & Cons And How To Make The Most Of Outsourcing

Agency vs. In-House: Pros & Cons And How To Make The Most Of Outsourcing

Client Success: West Puts Together Complete Marketing Content Package

Client Success: West Puts Together Complete Marketing Content Package

3 Stats and 3 Steps That Explain Why Lead Nurturing Shortens The Sales Cycle

3 Stats and 3 Steps That Explain Why Lead Nurturing Shortens The Sales Cycle

Client Success: Newsjacking Earns QPS Media Coverage, Visibility

Client Success: Newsjacking Earns QPS Media Coverage, Visibility

Integrate PR & Marketing To Maximize Results

Integrate PR & Marketing To Maximize Results

8 Rules For Mobile-Friendly Email Marketing

8 Rules For Mobile-Friendly Email Marketing

Lessons From 15 Years: First, You Have To Do The Data Work

Lessons From 15 Years: First, You Have To Do The Data Work

Segment Content & Offers Based on Personas and the Buying Cycle

Segment Content & Offers Based on Personas and the Buying Cycle

Are You Making These 25+ Common SEO Mistakes?

Are You Making These 25+ Common SEO Mistakes?

Are You Measuring Your CTA Success? 3 Metrics To Track

Are You Measuring Your CTA Success? 3 Metrics To Track

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