Eight Arms | Strategy (14)

Eight Arms | Strategy (14)

A blog for B2B tech marketers who do it all.

Octavia

The Agony of Unsubscribing (And the Game It Inspired)

Blogging Mistake: Failing to Optimize for Lead Generation

Blogging Mistake: Failing to Optimize for Lead Generation

Don’t Settle for Marketing Content That Is Just “Good”

Don’t Settle for Marketing Content That Is Just “Good”

Success Story: Using A Media Audit to Guide Communications

Success Story: Using A Media Audit to Guide Communications

Quick Tip: Kick Off Campaigns With the Right CTAs

Quick Tip: Kick Off Campaigns With the Right CTAs

What is Your Marketing Content Missing? (Infographic)

What is Your Marketing Content Missing? (Infographic)

8 Elements Every Brand Concept Should Include

Do’s and Don’ts of Choosing a Business Name

Do’s and Don’ts of Choosing a Business Name

How to Set Data-Based Expectations for the Sales Team

How to Set Data-Based Expectations for the Sales Team

How PR & Marketing Can Cooperate to Fill the Sales Funnel

How PR & Marketing Can Cooperate to Fill the Sales Funnel

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