5 Marketing Content Mistakes to Avoid

Inbound marketing efforts hinge on creating great content—the kind of content that attracts visitors, draws readers in, and gives them a reason to look to your business for solutions.

But there are a few common missteps that may be holding your marketing content back, as outlined by Digital Information World’s infographic.

Which of these could be hampering your lead generation efforts?

If any of these mistakes are haunting your content, there are simple solutions (and more detailed explanations) waiting in our archived Inbound Accelerator blog posts or our Inbound Marketing Learning Library resources linked here,

1. Is your content too sales oriented?

Then you need to reconsider and Find the Blogging Balance That Is Just Right. Keep your content on-message and on-brand, but focus on solving your readers’ problems, not selling them something.

2. Does your content lack a target market?

Then it’s time to create customer or buyer personas. Here are two resources to help you build, and then use, your buyer personas when planning and creating content:

• Branding Mistake: Not Mapping Out Buyer Personas

• Mapping Content to Buyer Personas worksheet

3. Is your content focused too heavily on SEO and keywords?

Rather than writing for search engines, and sounding stuffy or stilted, write for readers. Here are 6 Strategies for Writing Blog Posts That Hit It Big, meaning they are the posts that people love and share.

4. Are you posting too often or too infrequently?

Then create a calendar, a plan, a schedule—and stick with it. This should be your approach to campaign development, blog writing and social media posting. Here are some templates to help you get organized and stay consistent.

• Campaign Planning Calendar Template

• Blog Calendar Template

• Social Media Scheduling Worksheet

5. Is your blog formatting boring?

Change it up! Along with the basic writing tips, such as using bulleted lists or illustrations to break up long lengths of text, think outside the box and try one of these methods for bringing a new flavor to your blog: 10 Ways to Spice Up a Business Blog.

Of course, the best way to make sure your content is crafted well is to hire the right writers. Great writers already understand the importance of what we’ve outlined here, but too many marketing and PR departments don’t look in the right places when they are assigning content creation duties. Are you ready to correct that problem? Download our solution.