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While many of our recent website redesign projects, including those for Avanti Systems and Fairly AI, have used WordPress for at least a portion of the website, our newest project involved transitioning the client’s site entirely to HubSpot to integrate all of the client’s website, blogging, email, social and landing pages into a single marketing automation platform.
Read MoreTopics: Website, HubSpot, Healthcare Marketing, Client Success Stories, Healthcare IT
When Avanti Systems, which had been working with JONES for a more than a year already, became a part of international printing hardware and software corporation Ricoh, it was time to rethink the company’s existing website.
Read MoreTopics: Website, HubSpot, Enterprise Software, Client Success Stories
SEO is a huge objective for marketers, both B2B and B2C, and for good reason. After all, Gartner predicts that by 2025, 80 percent of B2B sales interactions will occur online. And those interactions quite often begin with a search.
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From a B2C marketing perspective, Pinterest remains an important social media tool to reach audiences—especially women. Nearly half (46 percent) of U.S. women use Pinterest, and 89 percent of users use it for purchase inspiration.
Read MoreTopics: Social Media
Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.
Read MoreTopics: Social Media, Personas, Content Strategy
The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.
Read MoreTopics: SEO, Website, Content Strategy
We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?
Read MoreTopics: Social Media, Content, Strategy
The very nature of LinkedIn and its users makes it a powerful tool for B2B marketers. In fact, 80 percent of B2B leads generated by social media come from LinkedIn.
Read MoreTopics: Social Media
We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.
Read MoreTopics: Infographics, Enterprise Software, Content Strategy, Webinars
In a time when in-person events are still slow to return, and many businesses even slower to send their employees back into those settings, finding alternative ways of reaching prospects, customers and even internal audiences with educational presentations is key.
Read MoreTopics: Lead Generation, Content Strategy, Webinars
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
