--- title: "Client Success: West Puts Together Complete Marketing Content Package" description: "Client Success: West Puts Together Complete Marketing Content Package Complete content packages and integrated marketing & PR are the key to maximizing online leads." image: https://www.jonespr.net/hubfs/Blog_Images/JPR-BlogHeaderImages2023-147.png --- [![](https://www.jonespr.net/hubfs/Blog_Images/JPR-BlogHeaderImages2023-147.png) ](https://www.jonespr.net/eight-arms-blog/client-success-west-puts-together-complete-marketing-content-package) # Client Success: West Puts Together Complete Marketing Content Package BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) Recently I shared a post about [the importance of integrating public relations and marketing](https://www.jonespr.net/inboundaccelerator/lessons-from-15-years-integrate-pr-marketing-to-maximize-results?hs_preview=kDuVurwX-18398835922). Our long-time client West is a perfect example of taking a single content concept or piece of information and spreading it across all channels — owned, earned and shared — to generate awareness, industry authority and leads. (Visit our client profile page for West, now [Intrado, ](https://www.jonespr.net/intrado-profile-page)to download a content package sample.) It all starts with a [survey](https://www.jonespr.net/inboundaccelerator/topic/surveys), a strategy JONES and West have used throughout the last 10 years to develop original research and statistics that provide insights to West’s healthcare customers. In one of the company’s most success campaigns, survey data related to strengthening care for patients with chronic conditions through the use of automated communication and patient engagement services, was used to generate more than 300 leads through the company’s website by implementing an integrated approach. The campaign centered around a downloadable offer — the Strengthening Chronic Care report — but expanded well beyond that marketing tool to encompass a full range of public relations and marketing channels, from media outreach to trade show displays and videos.   ![JONESBlog-Oct24-West-success-report](https://www.jonespr.net/hs-fs/hubfs/JONESBlog-Oct24-West-success-report.jpg?width=816&name=JONESBlog-Oct24-West-success-report.jpg)   As a result, during the time around the 2017 Healthcare Information and Management Systems Society (HIMSS) annual conference and trade show, West secured 17 total pieces of media coverage, ranging from the websites of Managed Healthcare Executive and Healthcare Analytics News to infographics in USA Today. ![](https://www.jonespr.net/hubfs/image-20.png) At the conference itself, the same information and message were presented in marketing handouts and in a looping video playing in the booth (that video was also added to the West website and shared on social media).   ![JONESBlog-Oct24-2019-west-success-handout](https://www.jonespr.net/hs-fs/hubfs/JONESBlog-Oct24-2019-west-success-handout.jpg?width=816&name=JONESBlog-Oct24-2019-west-success-handout.jpg) This was in addition to utilizing related blog posts and social media updates as part of the company’s ongoing inbound marketing efforts. Within a short time, the integrated effort paid off with more than 300 new leads on the company website, a testament to the powerful results possible when all of your content and messaging points to the same end goal. Learn more about West the strategies JONES has helped the company deploy in these posts and resources: - [West case study](https://www.jonespr.net/lp-case-study-west) - [How JONES & West Use Contributed Articles In Marketing Campaigns](https://www.jonespr.net/inboundaccelerator/qa-how-jones-and-west-use-contributed-articles-in-marketing-campaigns) - [Secrets For Video Marketing Success: What West & JONES Did Right ](https://www.jonespr.net/inboundaccelerator/secrets-for-video-marketing-success-what-west-jones-did-right) - [Client Q&A: How West Leveraged Research Into Compelling Content](https://www.jonespr.net/inboundaccelerator/client-qa-how-west-leveraged-research-into-compelling-content)   ## Your B2B Tech Marketing Blueprint Want the fastest path to marketing success? Our comprehensive guide shows you exactly how to build your marketing foundation, from research and branding to sales enablement and team building—all backed by 20+ years of B2B tech experience.  [![Get The Guide](https://no-cache.hubspot.com/cta/default/402746/d84c10f6-5941-4fac-aecb-6afcb96d4af2.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/d84c10f6-5941-4fac-aecb-6afcb96d4af2) ![Marketing Foundations for Early Stage B2B Tech Founders Blog Bottom Image](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20Startup%20Essentials%20Images/Blog%20Footer%20Thumbnails/Marketing%20Foundations%20for%20Early%20Stage%20B2B%20Tech%20Founders%20Blog%20Bottom%20Image.png?width=600&height=776&name=Marketing%20Foundations%20for%20Early%20Stage%20B2B%20Tech%20Founders%20Blog%20Bottom%20Image.png) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=400&height=776&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![JONESBlog-March25-content-package-landing-page](https://www.jonespr.net/hs-fs/hubfs/Client%20Success_%20Complete%20Content%20Packages%20Fuel%20West%20Marketing%20Strategy%20(1).jpg?width=352&name=Client%20Success_%20Complete%20Content%20Packages%20Fuel%20West%20Marketing%20Strategy%20(1).jpg) ](https://www.jonespr.net/eight-arms-blog/client-success-complete-content-packages-fuel-west-marketing-strategy) ### [Client Success: Complete Content Packages Fuel West Marketing Strategy](https://www.jonespr.net/eight-arms-blog/client-success-complete-content-packages-fuel-west-marketing-strategy) [![5 Elements Of A Complete Marketing Content Package (video)](https://www.jonespr.net/hs-fs/hubfs/5%20Elements%20Of%20A%20Complete%20Marketing%20Content%20Package%20(video).png?width=352&name=5%20Elements%20Of%20A%20Complete%20Marketing%20Content%20Package%20(video).png) ](https://www.jonespr.net/eight-arms-blog/5-elements-of-a-complete-marketing-content-package-video) ### [5 Elements Of A Complete Marketing Content Package (video)](https://www.jonespr.net/eight-arms-blog/5-elements-of-a-complete-marketing-content-package-video) [![Get More Mileage From Your Marketing Content (infographic)](https://www.jonespr.net/hs-fs/hubfs/Get%20More%20Mileage%20From%20Your%20Marketing%20Content%20(infographic).jpg?width=352&name=Get%20More%20Mileage%20From%20Your%20Marketing%20Content%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/get-more-mileage-from-your-marketing-content-infographic) ### [Get More Mileage From Your Marketing Content (infographic)](https://www.jonespr.net/eight-arms-blog/get-more-mileage-from-your-marketing-content-infographic) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2026-02-12T14:39:54.769Z", "datePublished" : "2019-10-24T13:00:00.000Z", "headline" : "Client Success: West Puts Together Complete Marketing Content Package", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JPR-BlogHeaderImages2023-147.png" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/client-success-west-puts-together-complete-marketing-content-package", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```