--- title: How To Create & Use A Content Sales Funnel description: Information how to create content that works with your sales funnel. image: https://www.jonespr.net/hubfs/Blog_Images/July%202020/July%2029%20Blog%20Header-01.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/July%202020/July%2029%20Blog%20Header-01.jpg) ](https://www.jonespr.net/eight-arms-blog/create-content-sales-funnel) # How To Create & Use A Content Sales Funnel BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![July 29 Blog Header-01](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/July%202020/July%2029%20Blog%20Header-01.jpg?width=550&name=July%2029%20Blog%20Header-01.jpg) Creating marketing campaigns and the content that fuels them is simpler when you have a roadmap to follow or a template to guide your planning. A content marketing funnel (also called a sales funnel) provides the perfect way to think through your strategy from building awareness to closing the deal. This infographic from [utm.io](https://web.utm.io/blog/b2b-content-marketing-funnel/) provides an illustration and tips on how to structure your content marketing funnel. Or you can download a simpler version for reference from our [Inbound Marketing Learning Library](https://www.jonespr.net/marketing-resources)—our two-page cheat sheet, [Content Strategy For All Stages Of The Sales Funnel](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel) is one of most-accessed resources. ![B2B-Content-Marketing-Funnel-Guide-to-Create-and-Optimize-It](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/July%202020/B2B-Content-Marketing-Funnel-Guide-to-Create-and-Optimize-It.jpg?width=1646&name=B2B-Content-Marketing-Funnel-Guide-to-Create-and-Optimize-It.jpg) Awareness content should be all about providing your audience with information they are seeking, even if they don’t know anything about your business (yet). Formats should be easily accessible: social media, bylined articles in industry media, visual infographics and videos. And you should focus on teaching and answering questions, not selling. More on the awareness level of the funnel: - [How To Plan Content To Building Awareness](https://www.jonespr.net/inboundaccelerator/how-to-plan-content-to-build-awareness) - [10 Top Formats For Awareness Content](https://www.jonespr.net/inboundaccelerator/10-top-formats-for-awareness-content-checklist) In the evaluation or consideration stage, we like to give audiences something they can put to use: templates to make a job easier, checklists for decision making, or case studies that show how a product or service benefits its customers. - [Consideration Stage Marketing Content Sets The Stage For A Sales Win](https://www.jonespr.net/inboundaccelerator/consideration-stage-marketing-content-sets-the-stage-for-a-sales-win) - [7 Questions To Help You Choose Mid-Funnel Content](https://www.jonespr.net/inboundaccelerator/7-questions-to-help-you-choose-mid-funnel-content) When it’s time for leads to make a purchase decision, you can and should be more product-specific, but still find ways to give content character and make it useful, with comparison guides and testimonials. - [What Inbound Leads Need To See In The Decision Stage](https://www.jonespr.net/inboundaccelerator/what-inbound-leads-need-to-see-in-the-decision-stage) - [Give Potential Sales Leads High-Value Offers](https://www.jonespr.net/inboundaccelerator/give-potential-sales-leads-high-value-content-offers)   And, of course, we agree with the infographic’s suggestion to segment your audience based on buyer personas. Understanding what different audiences need at all stages of the sales funnel is essential. More on building and using customer personas: - [Create A Great Customer Persona (downloadable examples)](https://www.jonespr.net/inboundaccelerator/create-a-great-customer-persona-downloadable-sample-) - [Segment Content & Offers Based On Personas And The Buying Cycle](https://www.jonespr.net/inboundaccelerator/segment-content-offers-based-on-personas-and-the-buying-cycle) We always recommend that clients approach their marketing from a [“full funnel” perspective](https://www.jonespr.net/inboundaccelerator/lessons-from-15-years-integrate-pr-marketing-to-maximize-results)—if you leave out any part of that funnel, you’ll lose prospects and decrease the effectiveness of your content marketing and sales efforts. For a quick resource to kick-start your content planning, download our [Content for the Entire Sales Funnel handout](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel). You can take the next step by using the suggestions there to fill in our [Campaign Planning Calendar Template](https://www.jonespr.net/campaign-planning-calendar-template) for a full year of full funnel inbound content campaigns. I’d also be glad to talk with you about how to use either of these tools — schedule a no-obligation consultation [call today](https://www.jonespr.net/meetings/kristin19). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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